{"id":100228,"date":"2023-06-06T22:13:37","date_gmt":"2023-06-06T20:13:37","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=100228"},"modified":"2023-06-08T16:57:20","modified_gmt":"2023-06-08T14:57:20","slug":"schafft-sich-twitch-selbst-ab-kein-branded-content-mehr-erlaubt","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/06\/06\/schafft-sich-twitch-selbst-ab-kein-branded-content-mehr-erlaubt\/","title":{"rendered":"Schafft sich Twitch selbst ab? Kein &#8222;Branded Content&#8220; mehr erlaubt!"},"content":{"rendered":"<blockquote><p>We recognize that streamers want to collaborate with brands, but as outlined in the Terms of Service we maintain the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means that you may not insert, embed, or \u201cburn in\u201d prerecorded advertising units into your livestream.<\/p><\/blockquote>\n<p>Vor einigen Stunden hat Twitch neue Guidelines zum Thema &#8222;Branded Content&#8220; ver\u00f6ffentlicht. Darin untersagt man Streamern quasi die Logos ihrer Sponsoren gro\u00df in ihren Streams einzublenden &#8211; ab jetzt darf das Logo eines Sponsors nur noch 3% der &#8222;Screen Size&#8220; gro\u00df sein.<\/p>\n<p>Ebenso d\u00fcrfen ab jetzt keine eigenen Video-Ads mehr eingespielt werden. Beispiel: W\u00e4hrend eines gro\u00dfen eSport-Events laufen ja regelm\u00e4\u00dfig Werbespots f\u00fcr die jeweiligen Sponsoren &#8211; ab jetzt nicht mehr erlaubt. Im Prinzip d\u00fcrfte nach diesen Regeln nicht mal Riot seine LoL-Weltmeisterschaft mehr auf Twitch \u00fcbertragen.<\/p>\n<p>Mit anderen Worten: Twitch schafft sich ab. Der Backlash, den man gerade in Szene f\u00fcr diese neuen Guidelines bekommt, ist riesig. OTK (der Streamer-Zusammenschluss mit u.a. Asmongold) hat bereits angek\u00fcndigt, dass sie sich von Twitch zur\u00fcckziehen werden, sollten diese neue Regeln tats\u00e4chlich greifen. Viele andere bekannte Streamer haben \u00e4hnliche Abwanderungsgedanken ge\u00e4u\u00dfert.<\/p>\n<p>Scheinbar haben die Verantwortlichen bei Twitch tats\u00e4chlich \u00fcber die Jahre einen &#8222;Gottkomplex&#8220; entwickelt und denken anscheinend, dass wir wirklich alles machen k\u00f6nnen &#8211; weil sie ja keinerlei ernstzunehme Konkurrenz haben. Ich gehe davon aus, dass man noch zur\u00fcckrudern oder zumindest die Guidelines anpassen wird. Andernfalls steht eine Massenabwanderung an und man st\u00e4rkt Anbieter wie Youtube-Streaming und Kick.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/clips.twitch.tv\/embed?clip=GoodKnottyArmadilloGOWSkull-1P6REdRpU8GE2t5q&#038;parent=stevinho.justnetwork.eu\" frameborder=\"0\" allowfullscreen=\"true\" scrolling=\"no\" height=\"378\" width=\"620\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/clips.twitch.tv\/embed?clip=JazzyAntediluvianCheeseMau5-14mgh-l02R9ITuno&#038;parent=stevinho.justnetwork.eu\" frameborder=\"0\" allowfullscreen=\"true\" scrolling=\"no\" height=\"378\" width=\"620\"><\/iframe><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Twitch has new Branded Content Guidelines.<\/p>\n<p>&#8211; On-stream logos are limited to 3% of screen size.<br \/>&#8211; Burned-in video Ads are NOT allowed.<br \/>&#8211; Burned-in Display Ads are NOT allowed.<br \/>&#8211; Burned-in Audio Ads are NOT allowed.<a href=\"https:\/\/twitter.com\/hashtag\/TwitchNews?src=hash&amp;ref_src=twsrc%5Etfw\">#TwitchNews<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TOSgg?src=hash&amp;ref_src=twsrc%5Etfw\">#TOSgg<\/a> <a href=\"https:\/\/t.co\/QrlrQhGAbm\">pic.twitter.com\/QrlrQhGAbm<\/a><\/p>\n<p>&mdash; \ud83d\udd34 Live now | Zach Bussey (@zachbussey) <a href=\"https:\/\/twitter.com\/zachbussey\/status\/1666111039736258561?ref_src=twsrc%5Etfw\">June 6, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Hier findet Ihr die kompletten neuen &#8222;Branded Content&#8220;-Guideslines &#8212;> <a href=\"https:\/\/help.twitch.tv\/s\/article\/branded-content-policy?language=en_US\" rel=\"noopener\" target=\"_blank\">Klick mich<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>We recognize that streamers want to collaborate with brands, but as outlined in the Terms of Service we maintain the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means that you may not insert, embed, or \u201cburn in\u201d prerecorded advertising units into your livestream. Vor einigen Stunden hat Twitch neue [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":88087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[13608,4006,4768,859,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schafft sich Twitch selbst ab? 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