{"id":100245,"date":"2023-06-07T15:03:21","date_gmt":"2023-06-07T13:03:21","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=100245"},"modified":"2023-06-07T15:05:44","modified_gmt":"2023-06-07T13:05:44","slug":"twitch-rudert-bei-den-regeln-fuer-branded-content-zurueck","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/06\/07\/twitch-rudert-bei-den-regeln-fuer-branded-content-zurueck\/","title":{"rendered":"Twitch rudert bei den Regeln f\u00fcr \u201eBranded Content\u201c zur\u00fcck"},"content":{"rendered":"<blockquote><p>Creators like Asmongold threatened to leave Twitch if this happened and others voiced anger. Twitch has since walked back these changes, apologizing for how it worded its new policies and noted that it plans to make changes to address the feedback that has been given. (<a href=\"https:\/\/comicbook.com\/gaming\/news\/twitch-branded-content-tos-guidelines-policy-backlash\/\">via<\/a>)<\/p><\/blockquote>\n<p>Im Verlauf des gestrigen Tages hat Twitch kommende neue Richtlinien f\u00fcr \u201e<span class=\"hiddenSpellError\">Branded<\/span> Content\u201c auf der Plattform vorgestellt. Diese geplant gewesenen Regeln h\u00e4tten stark eingeschr\u00e4nkt, wie viel Werbung Streamer anzeigen d\u00fcrfen und wie diese Personen mit ihren Sponsoren umgehen k\u00f6nnen. Diese Pl\u00e4ne von Twitch f\u00fchrten nat\u00fcrlich relativ schnell zu extrem viel Kritik von Streamern und Fans. Viele bekannte Gesichter drohten sogar damit, die Plattform unter diesen Richtlinien dauerhaft zu verlassen.<\/p>\n<p>Als Reaktion auf diesem <span class=\"hiddenGrammarError\">Shit-Storm<\/span> hat sich Twitch mittlerweile offiziell zu Wort gemeldet. Dabei ist die Plattform direkt wieder zur\u00fcckgerudert. Die Pl\u00e4ne f\u00fcr die Anpassungen an \u201e<span class=\"hiddenSpellError\">Branded<\/span> Content\u201c werden jetzt doch nicht umgesetzt und Twitch entschuldigte sich \u00f6ffentlich f\u00fcr ihre angeblich einfach nur schlecht formulierten Absichten. Die Seite wollte damit wohl angeblich nur unterbinden, dass <span class=\"hiddenSpellError\">Dritternabieter-Werbenetzwerke<\/span> \u00fcber Twitch ihre Werbung verbreiten. Solch eine Einschr\u00e4nkung ist auch bei anderen Seiten aktiv und keine wirkliche Seltenheit.<\/p>\n<p>Twitch betonte, dass es nat\u00fcrlich nicht limitieren will, wie die Streamer der Seite mit ihren Sponsoren umgehen k\u00f6nnen. Schlie\u00dflich sind Sponsoren ein zentrales Element der Einnahmen der Twitch-Streamer. Die Verantwortlichen von Twitch m\u00f6chten jetzt auf das Feedback der Community eingehen und das Ganze ein wenig umschreiben. Twitch wird sich melden, wenn sie die neuen Richtlinien mit der \u00d6ffentlichkeit teilen k\u00f6nnen. Streamer m\u00fcssen also damit rechnen, dass Twitch das Ganze in den kommenden Wochen oder Monaten in einer etwas angepassten Form zur\u00fcckbringt.<\/p>\n<p>Dieser Vorfall ist mal wieder so eine Situation, in der eine Firma richtig gierig sein wollte und dabei erwischt wurde. Das Ganze ist eine weitere dumme Entscheidung von Twitch, die so langsam den Ruf der Plattform richtig ruiniert. Es wundert mich also nicht mehr, dass viele Content Creator sich \u00fcber die Seite beschweren und nach Alternativen daf\u00fcr suchen. Vermutlich wird es in einigen Wochen eine Wiederholung der Situation geben, in der Twitch nur die Gr\u00f6\u00dfe von Werbeanzeigen minimal erh\u00f6ht hat. Ich w\u00e4re zumindest nicht wirklich \u00fcberrascht.<\/p>\n<p>Vielleicht w\u00fcrde es Twitch etwas helfen, wenn man solche Entscheidungen zusammen mit den Content Creatern trifft? Diese Menschen sind schlie\u00dflich f\u00fcr einen Gro\u00dfteil der Einnahmen der Plattform mitverantwortlich und es w\u00e4re es sinnvoll, wenn man dann auch ihre Meinung zu solchen Sachen h\u00f6ren w\u00fcrde. Auf diese Weise k\u00f6nnte man Shitstorms vermeiden und den Ruf wieder etwas bessern. Da gleichzeitig aber auch weniger Gier im Zentrum stehen w\u00fcrde, ist das Ganze vermutlich nicht umzusetzen.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We do not intend to limit streamers\u2019 ability to enter into direct relationships with sponsors, and we understand that this is an important part of how streamers earn revenue.<\/p>\n<p>\u2014 Twitch (@Twitch) <a href=\"https:\/\/twitter.com\/Twitch\/status\/1666183146726121472?ref_src=twsrc%5Etfw\">June 6, 2023<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We\u2019ll notify the community once we have updated the language.<\/p>\n<p>\u2014 Twitch (@Twitch) <a href=\"https:\/\/twitter.com\/Twitch\/status\/1666183149343354881?ref_src=twsrc%5Etfw\">June 6, 2023<\/a><\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Creators like Asmongold threatened to leave Twitch if this happened and others voiced anger. Twitch has since walked back these changes, apologizing for how it worded its new policies and noted that it plans to make changes to address the feedback that has been given. (via) Im Verlauf des gestrigen Tages hat Twitch kommende neue [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":88087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[7255,1798,235,859,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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