{"id":100326,"date":"2023-06-09T12:21:23","date_gmt":"2023-06-09T10:21:23","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=100326"},"modified":"2023-06-09T12:24:40","modified_gmt":"2023-06-09T10:24:40","slug":"amazon-plant-wohl-ein-werbe-abo-fuer-prime-video","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/06\/09\/amazon-plant-wohl-ein-werbe-abo-fuer-prime-video\/","title":{"rendered":"Prime Video soll ebenfalls ein Werbe-Abo erhalten"},"content":{"rendered":"<p>Wenn eine Plattform im Netz eine gute oder gewinnbringende Idee hat, dann zieht die Konkurrenz f\u00fcr gew\u00f6hnlich schnell nach. Aus diesem Grund ist es auch nicht wirklich \u00fcberraschend, dass Amazon laut einem Bericht des <a href=\"https:\/\/www.wsj.com\/articles\/amazon-plans-ad-tier-for-prime-video-streaming-service-8944fe51\">Wall Street Journals<\/a> aktuell wohl \u00fcber ein alternatives werbefinanziertes Abo f\u00fcr Prime Video nachdenkt. Schlie\u00dflich hat Netflix das Ganze bereits gewinnbringend etabliert und Disney+ arbeitet aktuell ebenfalls an solch einer Alternative.<\/p>\n<blockquote><p>Amazon planning to launch an advertising-supported tier of its Prime Video streaming service, the Wall Street Journal <a class=\"text__text__1FZLe text__dark-grey__3Ml43 text__medium__1kbOh text__large__nEccO link__underline_default__2prE_\" href=\"https:\/\/www.wsj.com\/articles\/amazon-plans-ad-tier-for-prime-video-streaming-service-8944fe51\" target=\"_blank\" rel=\"noopener\" data-testid=\"Link\">reported<\/a> on Wednesday, citing people familiar with the matter. (<a href=\"https:\/\/www.reuters.com\/technology\/amazon-plans-ad-tier-prime-video-streaming-service-wsj-2023-06-07\/\">via<\/a>)<\/p><\/blockquote>\n<p>Dem Bericht zufolge diskutieren die Verantwortlichen von Amazon wohl schon seit einigen Wochen dar\u00fcber, wie man ein werbefinanziertes Abo einbauen k\u00f6nnte. Der Ausl\u00f6ser daf\u00fcr waren tats\u00e4chlich die \u00e4hnlichen Ma\u00dfnahmen von Netflix und Disney, die die Leute bei Amazon wohl aufhorchen haben lassen. Laut den Informationen des Wall Street Journals besprechen die kreativen K\u00f6pfe bei Amazon derzeit mehrere m\u00f6gliche Optionen f\u00fcr solch ein Werbe-Abo.<\/p>\n<p>Neben dem System von Netflix wird dabei wohl auch eine Alternative in Betracht gezogen, deren Umsetzung Nutzern gar nicht gefallen d\u00fcrfte. Dabei w\u00fcrden den bestehenden Kunden n\u00e4mlich einfach mehr Werbeclips angezeigt werden und Kunden k\u00f6nnen dann mehr zahlen, um diese Werbung auf das gewohnte Level zu reduzieren. Die Clips an Werbung sollen zwar kurz ausfallen, aber diese Option erscheint trotzdem nicht wie die optimale Vorgehensweise. Menschen reagieren schlecht, wenn sie pl\u00f6tzlich mehr f\u00fcr etwas zahlen m\u00fcssen, was ihnen vorher f\u00fcr einen anderen Preis geliefert wurde.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/i0.wp.com\/i.computer-bild.de\/imgs\/1\/3\/9\/1\/0\/2\/2\/3\/_Werbung_innerhalb_von_Filmen_Thumbnail-e4c3b28a4d948a5a.jpg?resize=500%2C280&#038;ssl=1\" width=\"500\" height=\"280\" data-recalc-dims=\"1\" \/><\/p>\n<p>Bedauerlicherweise hat Amazon sich geweigert, diese Sache zu kommentieren oder genaue Details mit der \u00d6ffentlichkeit zu teilen. Aktuell ist also noch immer etwas unsicher, was f\u00fcr Pl\u00e4ne die Plattform tats\u00e4chlich vorantreiben m\u00f6chte. Allerdings klingen diese Insiderinformationen auf jeden Fall danach, als w\u00fcrde Amazon in der Zukunft ebenfalls ein Werbe-Abo implementieren. Nutzer sollten also irgendwann mit Schritten in diese Richtung rechnen.<\/p>\n<p>Ein \u00fcber Werbung finanziertes Abo f\u00fcr Prime Video halte ich f\u00fcr eine gute Idee. Es gibt schlie\u00dflich immer Menschen, die sich selbst qu\u00e4len wollen, um etwas Geld zu sparen. Zahlenden Kunden mehr Werbung aufzudr\u00fccken und dann Geld f\u00fcr eine Reduzierung der Werbung zu verlangen, stufe ich allerdings als extrem gierig und dreckig ein. So eine unversch\u00e4mte Vorgehensweise erwartet man eigentlich nur von kriminellen Gruppen.<\/p>\n<blockquote><p>As noted by the <em>WSJ<\/em>, Amazon is currently weighing several ways it could implement ads in Prime Video, such as showing more ads to existing Prime subscribers and then offering an \u201coption to pay more for an ad-free alternative and other features.\u201d(<a href=\"https:\/\/www.theverge.com\/2023\/6\/7\/23752686\/amazon-prime-video-ad-supported-tier-rumors\">via<\/a>)<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Wenn eine Plattform im Netz eine gute oder gewinnbringende Idee hat, dann zieht die Konkurrenz f\u00fcr gew\u00f6hnlich schnell nach. Aus diesem Grund ist es auch nicht wirklich \u00fcberraschend, dass Amazon laut einem Bericht des Wall Street Journals aktuell wohl \u00fcber ein alternatives werbefinanziertes Abo f\u00fcr Prime Video nachdenkt. Schlie\u00dflich hat Netflix das Ganze bereits gewinnbringend [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":92758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[11532,4252,235,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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