This really shouldn\u2019t be news and it certainly shouldn\u2019t be surprising to anyone, but yes, new data from Circana shows that\u2014as we told you in 2017\u2014women play video games. In fact, more than half of all Switch owners are women. (via<\/a>)<\/p><\/blockquote>\n
Der f\u00fcr das US-amerikanische Marktforschungsinstitut Circana t\u00e4tige Analyst Mat Piscatella<\/a> ver\u00f6ffentlichte gestern einige interessante Tweets dar\u00fcber, was f\u00fcr Menschen eigentlich Konsolen kaufen und sich mit PC-Spielen besch\u00e4ftigen. Der Fokus lag dabei dann recht eindeutig darauf zu zeigen, wie hoch der Anteil von Frauen innerhalb dieses Hobbys mittlerweile gestiegen ist. Die von diesem Unternehmen durch 10.000 amerikanische Haushalte gesammelten Daten zeigen wohl, dass es sich bei der H\u00e4lfte der Gamer im Moment um Frauen handelt.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/hifi.de\/wp-content\/uploads\/2021\/04\/nintendo-switch-lite-1100x550.jpg?ssl=1\")
<\/a><\/p>\n\nAccording to Circana’s PlayerPulse, so far in the US during 2023:<\/p>\n
47% of console video game players are female (+1% vs YA)
\n50% of PC video game players are female (+1% vs YA)
\n54% of mobile video game players are female (+1% vs YA)<\/p>\n\u2014 Mat Piscatella (@MatPiscatella) June 9, 2023<\/a><\/p><\/blockquote>\n
\n41% of PS5s in the US are female owned
\n45% of Xbox Series consoles are female owned
\n52% of Swich consoles are female owned
\n50% of gaming PCs are female owned<\/p>\n\u2014 Mat Piscatella (@MatPiscatella) June 9, 2023<\/a><\/p><\/blockquote>\n
\nCircana’s (formerly The NPD Group’s) PlayerPulse is our monthly study tracking consumer awareness and engagement conducted across a rotating sample of approximately 10k US households tracking demographics, engagement, ownership, purchase intent, social media use, etc.<\/p>\n
\u2014 Mat Piscatella (@MatPiscatella) June 9, 2023<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"