{"id":101173,"date":"2023-07-20T14:41:22","date_gmt":"2023-07-20T12:41:22","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=101173"},"modified":"2023-07-20T14:42:09","modified_gmt":"2023-07-20T12:42:09","slug":"blizzard-sinkende-spielerzahlen-trotz-hoher-einnahmen","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/07\/20\/blizzard-sinkende-spielerzahlen-trotz-hoher-einnahmen\/","title":{"rendered":"Blizzard: Sinkende Spielerzahlen trotz hoher Einnahmen"},"content":{"rendered":"<p>In der Nacht von gestern auf heute hat Activision Blizzard ihren <a href=\"https:\/\/investor.activision.com\/news-releases\/news-release-details\/activision-blizzard-announces-second-quarter-2023-financial\">offiziellen Finanzbericht<\/a> f\u00fcr das zweite Quartal des Jahres 2023 ver\u00f6ffentlicht. Dieser Bericht offenbarte, dass die Verhandlungen mit Microsoft bis zum 18. Oktober 2023 verl\u00e4ngert wurden. Dieser Schritt war dringend notwendig, um die letzten H\u00fcrden aus dem Weg zu r\u00e4umen.<\/p>\n<p>Weitere wichtige Punkte aus dem Finanzbericht sind der enorme Erfolg von Diablo 4 und die dadurch erzielten Einnahmen. Dank Diablo 4 konnte Blizzard Entertainment im zweiten Quartal 2023 n\u00e4mlich erstmalig mehr als 1 Milliarde USD in <span class=\"ILfuVd\" lang=\"de\"><span class=\"hgKElc\">Nettobuchungen <\/span><\/span>machen. Dieser Rekord wird von den Entwicklern ordentlich gefeiert. Das Spiel selbst befindet sich mittlerweile in den H\u00e4nden von mehr als 10 Millionen Spielern und es wurde mehr als 700 Millionen Stunden lang gespielt.<\/p>\n<blockquote><p>\u201cThis quarter, our talented teams delivered strong performance for our players and shareholders. We delivered a 50% year-over-year increase in net bookings, operating income growth over 70%, earnings per share growth over 80%, and a record quarter for Blizzard with over $1 billion in net bookings for the first time,\u201d Bobby Kotick<\/p><\/blockquote>\n<p>Trotz dieses enormen Erfolgs haben Activision und Blizzard mit sinkenden Nutzerzahlen zu k\u00e4mpfen. Blizzard Entertainment lag vor 6 Monaten noch bei 45 Millionen MAUs (monthly active users), weil Overwatch 2 und Dragonflight enorm viele Spieler anlockten. Vor 3 Monaten ist dieser Wert aber bereits auf 27 Millionen gesunken und mittlerweile sind es nur noch 26 Millionen.<\/p>\n<p>Scheinbar reichen die zus\u00e4tzlichen Spieler von Diablo 4 nicht daf\u00fcr aus, um die enormen Verluste von Overwatch 2 und den zwischen Addons einsetzenden Schwund von WoW auszugleichen. Schlie\u00dflich hat Blizzard seinen Shooter mit dem entfernten PvE-Modus ziemlich an die Wand gefahren. Gleichzeitig wurde Diablo 4 gegen Ende des Quartals ver\u00f6ffentlicht, weshalb es ein wenig an Daten mangelt.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1116392.png?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1116392.png?resize=640%2C213&#038;ssl=1\" alt=\"\" width=\"640\" height=\"213\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In der Nacht von gestern auf heute hat Activision Blizzard ihren offiziellen Finanzbericht f\u00fcr das zweite Quartal des Jahres 2023 ver\u00f6ffentlicht. Dieser Bericht offenbarte, dass die Verhandlungen mit Microsoft bis zum 18. Oktober 2023 verl\u00e4ngert wurden. Dieser Schritt war dringend notwendig, um die letzten H\u00fcrden aus dem Weg zu r\u00e4umen. Weitere wichtige Punkte aus dem [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[12855,1112,12070,7477],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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