In January 2022, Microsoft announced the proposed acquisition of Activision Blizzard, Inc., to advance our goal to bring more creative and innovative games to players everywhere and on any device. Today, we are taking another important step regarding this transaction. To address the concerns about the impact of the proposed acquisition on cloud game streaming raised by the UK Competition and Markets Authority, we are restructuring the transaction to acquire a narrower set of rights. This includes executing an agreement\u202feffective\u202fat the closing of our merger that transfers\u202fthe cloud streaming rights for all current and new Activision Blizzard PC and console games released over the next 15 years to Ubisoft Entertainment SA, a leading global game publisher. The rights will be in perpetuity.<\/p>\n
As a result of the agreement with Ubisoft, Microsoft believes its proposed acquisition of Activision Blizzard presents a substantially different transaction under UK law than the transaction Microsoft submitted for the CMA\u2019s consideration in 2022. As such, Microsoft today has notified the restructured transaction to the CMA and anticipates that the CMA review processes can be completed before the 90-day extension in its acquisition agreement with Activision Blizzard expires on October 18.<\/p>\n
Under the restructured transaction, Microsoft will not be in a position either to release Activision Blizzard games exclusively on its own cloud streaming service \u2013 Xbox Cloud Gaming \u2013 or to exclusively control the licensing terms of Activision Blizzard games for rival services.<\/p>\n
The agreement provides Ubisoft with a unique opportunity to commercialize the distribution of games via cloud streaming. The agreement will enable Ubisoft to innovate and encourage different business models in the licensing and pricing of these games on cloud streaming services worldwide. Ubisoft will compensate Microsoft for the cloud streaming rights to Activision Blizzard\u2019s games through a one-off payment and through a market-based wholesale pricing mechanism, including an option that supports pricing based on usage. It will also give Ubisoft the opportunity to offer Activision Blizzard\u2019s games to cloud gaming services running non-Windows operating systems.<\/p>\n
Of importance, Microsoft\u2019s obligations to provide cloud streaming rights in the European Economic Area remain in place, in full compliance with Microsoft\u2019s commitments to the European Commission. The agreement with Ubisoft has been structured so that Microsoft will still acquire the rights needed to honor fully its legal obligations under its commitments to the European Commission, as well as its existing contractual obligations to other cloud game streaming providers, including Nvidia, Boosteroid, Ubitus, and Nware. Microsoft is engaging closely with the European Commission to support the EC\u2019s assessment of the agreement and confirmation that the commitments remain undisturbed.<\/p>\n
Since our initial announcement with Activision Blizzard in January last year, we have endeavored to earn regulatory approval for the transaction, addressing concerns when raised, including by entering into binding legal commitments to bring Call of Duty to rival consoles and Activision Blizzard games to rival cloud streaming platforms. As a result, the transaction is now in a position to move forward in more than 40 countries.<\/p>\n
We believe that this development is positive for players, the progression of the cloud game streaming market, and for the growth of our industry. And, as we continue to navigate the review process with the CMA, we remain as committed as ever to bringing the incredible benefits of the acquisition to players, developers, and the industry. Today\u2019s development brings us one step closer to bringing the joy of gaming to players everywhere.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Die bereits seit Januar 2022 laufende \u00dcbernahme von Activision Blizzard durch Microsoft wird aktuell noch immer von der britischen Competition and Markets Authority gest\u00f6rt. Ein oft stark diskutierter Punkt ist dabei das Cloud Gaming und Microsofts f\u00fchrende Rolle in diesem Bereich. Um die Bedenken der Competition and Markets Authority zu reduzieren, hat Microsoft gestern Abend […]<\/p>\n","protected":false},"author":10647,"featured_media":91166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[1148,1112,13221,337,1516],"class_list":["post-101886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-activision","tag-blizzard","tag-cloud-gaming","tag-microsoft","tag-ubisoft"],"jetpack_publicize_connections":[],"yoast_head":"\n
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<\/a>Es sieht aktuell ganz danach aus, als w\u00fcrden alle Beteiligten von diesem Plan profitieren. Die Competition and Markets Authority hat ihren Einfluss geltend gemacht und Einschr\u00e4nkungen erzwungen, Microsoft kann den Deal endlich abschlie\u00dfen und das seit einiger Zeit schw\u00e4chelnde Ubisoft erh\u00e4lt eine neue M\u00f6glichkeit zum Steigern ihrer Gewinne. Selbst wenn Microsoft f\u00fcr 15 Jahre im Cloud Gaming eingeschr\u00e4nkt ist, so sollten die restlichen Vorteile das Ganze aber ohne Weiteres ausgleichen.<\/p>\n