{"id":102106,"date":"2023-09-04T12:11:27","date_gmt":"2023-09-04T10:11:27","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=102106"},"modified":"2023-09-04T12:11:27","modified_gmt":"2023-09-04T10:11:27","slug":"youtube-fuerchtet-sich-vor-den-eigenen-shorts","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/09\/04\/youtube-fuerchtet-sich-vor-den-eigenen-shorts\/","title":{"rendered":"Youtube f\u00fcrchtet sich vor den eigenen Shorts"},"content":{"rendered":"<p>Einem Bericht der <a href=\"https:\/\/www.ft.com\/content\/c51ce73a-8ae7-4f5e-aa3c-5e24e471cc7b\">Financial Times<\/a> zufolge machen sich die Entscheidungstr\u00e4ger und Manager bei YouTube aktuell ernste Sorgen dar\u00fcber, was f\u00fcr Auswirkungen die in 2021 eingef\u00fchrten Shorts auf die Plattform haben. Scheinbar bef\u00fcrchtet man bei YouTube, dass diese kurzen Videos so langsam die mehr traditionellen l\u00e4ngeren Formate ersetzen. Angeblich wurde dieser Punkt bereits mehrfach in internen Strategiegespr\u00e4chen von YouTube thematisiert.<\/p>\n<blockquote><p>Recent YouTube strategy meetings have discussed the risk that long-form videos, which produce more revenue for the company, are \u201cdying out\u201d as a format, according to these people. (<a href=\"https:\/\/www.ft.com\/content\/c51ce73a-8ae7-4f5e-aa3c-5e24e471cc7b\">via<\/a>)<\/p><\/blockquote>\n<p>Die Angst von YouTube geht in diesem Fall darauf zur\u00fcck, dass die Plattform sich haupts\u00e4chlich \u00fcber Werbung finanziert. Shorts generieren allerdings deutlich weniger Werbeeinnahmen als l\u00e4ngere Videos. W\u00e4hrend Shorts f\u00fcr gew\u00f6hnlich nur einen kurzen Werbeclip beinhalten, so l\u00e4sst sich bei normalen Aufnahmen deutlich mehr Werbung schalten. Ein st\u00e4rker Fokus auf Shorts f\u00fchrt auf Dauer also zu weniger geschalteter Werbung und somit auch zu weniger Werbeeinnahmen f\u00fcr YouTube. Diese Entwicklung passt dazu, dass YouTube zwischen Oktober 2022 und Juli 2023 erstmal einen R\u00fcckgang an Werbeeinnahmen verzeichnete.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/images.ctfassets.net\/b4k16c7lw5ut\/2joBsFXYktVFARfGnmn3j5\/067c1bbd51db270d2d876eb398beebca\/YouTube_Shorts_-_pic_2.png?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/images.ctfassets.net\/b4k16c7lw5ut\/2joBsFXYktVFARfGnmn3j5\/067c1bbd51db270d2d876eb398beebca\/YouTube_Shorts_-_pic_2.png?resize=500%2C280&#038;ssl=1\" alt=\"\" width=\"500\" height=\"280\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Es bleibt abzuwarten, wie YouTube mit dieser Situation umgeht und ob \u00c4nderungen eingef\u00fchrt werden. Im Grunde hat die Plattform sich das Ganze aber selbst eingebrockt, weil sie ja unbedingt mit TikTok konkurrieren musste. Ich pers\u00f6nlich finde diese Shorts einfach nur schrecklich, laut und l\u00e4stig. Das Ganze liefert h\u00f6chstens eine oberfl\u00e4chliche Darstellung des jeweiligen Themas und ich erwarte von meinen Videos deutlich mehr. Ich kann nur den Kopf sch\u00fctteln, wenn ich daran denke, wie niedrig die Aufmerksamkeitsspanne von Leuten geworden ist.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Einem Bericht der Financial Times zufolge machen sich die Entscheidungstr\u00e4ger und Manager bei YouTube aktuell ernste Sorgen dar\u00fcber, was f\u00fcr Auswirkungen die in 2021 eingef\u00fchrten Shorts auf die Plattform haben. Scheinbar bef\u00fcrchtet man bei YouTube, dass diese kurzen Videos so langsam die mehr traditionellen l\u00e4ngeren Formate ersetzen. Angeblich wurde dieser Punkt bereits mehrfach in internen [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":102107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[1266,13163,8812,2067,369],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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