{"id":102153,"date":"2023-09-07T08:45:26","date_gmt":"2023-09-07T06:45:26","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=102153"},"modified":"2023-09-07T08:45:26","modified_gmt":"2023-09-07T06:45:26","slug":"youtube-schraenkt-die-kontrolle-ueber-werbung-ein","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/09\/07\/youtube-schraenkt-die-kontrolle-ueber-werbung-ein\/","title":{"rendered":"YouTube schr\u00e4nkt die Kontrolle \u00fcber Werbung ein"},"content":{"rendered":"

Gestern Abend ver\u00f6ffentlichte YouTube einen neuen Blogeintrag<\/a>, der Nutzer und Influencer \u00fcber einige kommende \u00c4nderungen in Kenntnis setzen sollte. Laut dieser Ank\u00fcndigung m\u00f6chte YouTube bereits im kommenden November 2023 daf\u00fcr sorgen, dass das Kontrollieren von Werbung bei Videos etwas simpler ausf\u00e4llt und Influencer das Ganze leichter bedienen k\u00f6nnen. Auch wenn YouTube diese Pl\u00e4ne wie \u00fcblich in einem positiven Ton beschreibt, so handelt es sich dabei aber wohl eher um l\u00e4stige Einschr\u00e4nkungen.<\/p>\n

We\u2019re simplifying and improving how creators turn on ads in YouTube Studio. This change is happening in order to extend best practices within the creator community and optimize creator revenue. (via<\/a>)<\/p><\/blockquote>\n

Mit diesen Ver\u00e4nderungen verlieren Influencer wohl die Optionen zum Einstellen von Pre-rolls<\/span>, Post-rolls<\/span> und der \u00fcberspringbaren Werbung. Sie k\u00f6nnen dann nur noch anklicken, ob sie Werbung vor oder nach einem Video haben wollen. YouTube selbst entscheidet dann automatisch, wo die Werbung auftaucht und was f\u00fcr eine Art von Werbung gezeigt wird. Laut YouTube gehen ca. 90%<\/span> der Influencer sowieso nicht genauer auf diese Optionen ein, weshalb sie auch nicht wirklich etwas verlieren.<\/p>\n

\n

YouTube is changing how Ads work:<\/p>\n

– New uploads will only have the option to have ads that appear before or after a video either On or Off<\/p>\n

– No more options for Pre-roll, Post-roll, Skippable and Non-skippable ads (mid-roll control stays the same)<\/p>\n

– New Livestream Ad\u2026 pic.twitter.com\/oDcR8JXAEE<\/a><\/p>\n

\u2014 YTAnalytics (@YouTubelytics) September 6, 2023<\/a><\/p><\/blockquote>\n

Wie man es nicht anders erwarten w\u00fcrde, reagiert die Community aktuell ziemlich negativ auf diese Pl\u00e4ne. Schlie\u00dflich l\u00e4uft das Ganze darauf hinaus, dass Influencer bisher verf\u00fcgbar gewesene Optionen verlieren. Mehr M\u00f6glichkeiten sind immer vorteilhaft f\u00fcr Nutzer und Influencer und der Austausch durch ein automatisch von YouTube festgelegtes System erscheint vielen Menschen suspekt. Schlie\u00dflich w\u00fcrde YouTube vermutlich immer die Entscheidung treffen, die den meisten Gewinn bringt und nicht unbedingt optimal f\u00fcr die Zuschauer ist.<\/p>\n

Es bleibt abzuwarten, ob die negativen Reaktionen eine Auswirkung auf diese Pl\u00e4ne haben werden. Vermutlich dr\u00fcckt YouTube das Ganze aber selbst mit Kritik einfach so durch.<\/p>\n

\n

What??? Why?? This sounds so anti-beneficial.<\/p>\n

Seems like something that will have a more favorable impact on the company than the creators – which is not the direction you wanna head in if you want to keep your creators. A healthy business knows it’s community. A corrupt one\u2026<\/p>\n

\u2014 Danika \u2661 (@Pigs_FlyHere) September 6, 2023<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Gestern Abend ver\u00f6ffentlichte YouTube einen neuen Blogeintrag, der Nutzer und Influencer \u00fcber einige kommende \u00c4nderungen in Kenntnis setzen sollte. Laut dieser Ank\u00fcndigung m\u00f6chte YouTube bereits im kommenden November 2023 daf\u00fcr sorgen, dass das Kontrollieren von Werbung bei Videos etwas simpler ausf\u00e4llt und Influencer das Ganze leichter bedienen k\u00f6nnen. Auch wenn YouTube diese Pl\u00e4ne wie \u00fcblich […]<\/p>\n","protected":false},"author":10647,"featured_media":79647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[7859,2067,4603,369],"jetpack_publicize_connections":[],"yoast_head":"\nYouTube schr\u00e4nkt die Kontrolle \u00fcber Werbung ein - 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