{"id":102501,"date":"2023-09-26T15:08:00","date_gmt":"2023-09-26T13:08:00","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=102501"},"modified":"2023-09-26T15:12:44","modified_gmt":"2023-09-26T13:12:44","slug":"phil-spencer-kritisiert-aaa-gaming-in-geleakter-mail","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/09\/26\/phil-spencer-kritisiert-aaa-gaming-in-geleakter-mail\/","title":{"rendered":"Phil Spencer kritisiert AAA-Gaming in geleakter Mail"},"content":{"rendered":"<p>Zu den vor Kurzem geleakten internen Dokumenten von Microsoft geh\u00f6rte auch eine im M\u00e4rz 2020 verfasste E-Mail von Xbox-Chef Phil Spencer. In dieser unter anderem an Microsoft CEO <span class=\"hiddenSpellError\">Satya<\/span> <span class=\"hiddenSpellError\">Nadell<\/span> gerichteten Nachricht \u00e4u\u00dfert sich Spencer zu dem aktuellen Zustand des AAA-Gamings und seiner Meinung zu der Vorgehensweise von gro\u00dfen Publishern. Dabei \u00fcbt Spencer in diesem Schreiben \u00fcberraschend starke Kritik an den f\u00fcr AAA-Titel zust\u00e4ndigen Publishern.<\/p>\n<p>Laut Spencer konnten diese Publisher sich in der Vergangenheit einfach behaupten, in dem sie Geld investierten und sich Pl\u00e4tze in Regeln sicherten. Durch den erh\u00f6hten Fokus von digitalen Ver\u00f6ffentlichungen f\u00e4llt dieser Punkt weg und AAA-Publishern bleibt nur noch, die Produktionskosten zu erh\u00f6hen und wirklich gewaltige Titel abzuliefern. Diese Vorgehensweise kritisiert der Xbox-Chef aber stark, weil man dadurch gleichzeitig auf Innovation, Risiken und neue Ideen verzichtet.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/gagadget.com\/media\/cache\/6c\/97\/6c972255d1ee2ed0bc1a1b92ae382d5d.jpg?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/gagadget.com\/media\/cache\/6c\/97\/6c972255d1ee2ed0bc1a1b92ae382d5d.jpg?resize=640%2C310&#038;ssl=1\" alt=\"\" width=\"640\" height=\"310\" data-recalc-dims=\"1\" \/><\/a>Geldgeber konzentrieren sich aktuell entweder auf bekannte eigene IPs oder geliehene Themen wie Star Wars, um ihre enormen Investitionen zu sichern. Dabei springen die Publisher allerdings nur von Titel zu Titel <em>(ohne eine langfristige Basis aufzubauen)<\/em> und sie leben haupts\u00e4chlich von beinahe j\u00e4hrlich kommenden Spielen zu der gleichen ausgelutschten IP. Laut Spencer kann solch ein Prozedere in der modernen Welt nicht mehr lange funktionieren und dieses Problem zeigt sich bereits dadurch, dass die Top-Spiele auf dem Markt wie Fortnite, Minecraft oder Roblox sowieso nicht von AAA-Publishern entwickelt wurden.<\/p>\n<p>Die Worte von Phil Spencer klingen sowohl fair als auch brutal. Vermutlich steuern wir aktuell tats\u00e4chlich auf das Ende von dicken AAA-Publishern und dem damit verbundenen Gesch\u00e4ftsmodell zu.<\/p>\n<blockquote class=\"sc-8hxd3p-0 cfcqyq\" data-type=\"BlockQuote\">\n<p class=\"sc-77igqf-0 fnnahv\">Over the past 5-7 years, the AAA publishers have tried to use production scale as their new moat. Very few companies can afford to spend the $200M an Activision or Take 2 spend to put a title like Call of Duty or Red Dead Redemption on the shelf. These AAA publishers have, mostly, used this production scale to keep their top franchises in the top selling games each year. The issue these publishers have run into is these same production scale\/cost approach hurts their ability to create new IP. The hurdle rate on new IP at these high production levels have led to risk aversion by big publishers on new IP. You\u2019ve seen a rise of AAA publishers using rented IP to try to offset the risk (Star Wars with EA, Spiderman with Sony, Avatar with Ubisoft etc). This same dynamic has obviously played out in Hollywood as well with Netflix creating more new IP than any of the movie studios.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">Specifically, the AAA game publishers, starting from a position of strength driven from physical retail have failed to create any real platform effect for themselves. They effectively continue to build their scale through aggregated per game P&amp;Ls hoping to maximize each new release of their existing IP.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">In the new world where a AAA publisher don\u2019t have real distribution leverage with consumers, they don\u2019t have production efficiencies and their new IP hit rate is not disproportionately higher than the industry average we see that the top franchises today were mostly not created by AAA game publishers. Games like Fortnite, Roblox, Minecraft, Candy Crush, Clash Royale, DOTA2 etc. were all created by independent studios with full access to distribution. Overall this, imo, is a good thing for the industry but does put AAA publishers, in a precarious spot moving forward. AAA publishers are milking their top franchises but struggling to refill their portfolio of hit franchises, most AAA publishers are riding the success of franchises created 10+ years ago.<\/p>\n<\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Zu den vor Kurzem geleakten internen Dokumenten von Microsoft geh\u00f6rte auch eine im M\u00e4rz 2020 verfasste E-Mail von Xbox-Chef Phil Spencer. In dieser unter anderem an Microsoft CEO Satya Nadell gerichteten Nachricht \u00e4u\u00dfert sich Spencer zu dem aktuellen Zustand des AAA-Gamings und seiner Meinung zu der Vorgehensweise von gro\u00dfen Publishern. Dabei \u00fcbt Spencer in diesem [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":91803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[13557,4015,12635,1257],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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