{"id":102620,"date":"2023-10-03T15:30:18","date_gmt":"2023-10-03T13:30:18","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=102620"},"modified":"2023-10-03T15:30:18","modified_gmt":"2023-10-03T13:30:18","slug":"meta-will-ein-bezahl-abo-ohne-werbung-einfuehren","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/10\/03\/meta-will-ein-bezahl-abo-ohne-werbung-einfuehren\/","title":{"rendered":"Meta will ein Bezahl-Abo ohne Werbung einf\u00fchren"},"content":{"rendered":"<p>Einem Bericht des <a href=\"https:\/\/www.wsj.com\/tech\/meta-floats-charging-14-a-month-for-ad-free-instagram-or-facebook-5dbaf4d5\">Wall Street Journals<\/a> zufolge scheint Meta aktuell darauf hinzuarbeiten, ein Abo-Angebot f\u00fcr Facebook und Instagram in Europa einzuf\u00fchren. Dieses kostenpflichtige Angebot w\u00fcrde dann daf\u00fcr sorgen, dass die Werbung auf den jeweiligen Seiten wegf\u00e4llt und Nutzern keine Anzeigen dieser Art mehr pr\u00e4sentiert werden. Diese Information stammt wohl von Vorschl\u00e4gen von Meta, die in dieser Woche bei den entsprechenden regulierenden Beh\u00f6rden eingegangen sind.<\/p>\n<blockquote>\n<p class=\"css-jiugt2-Dek-Dek e1jnru6p0\">European users would have option to pay fee or agree to personalized ads, according to company\u2019s pitch to regulators (<a href=\"https:\/\/www.wsj.com\/tech\/meta-floats-charging-14-a-month-for-ad-free-instagram-or-facebook-5dbaf4d5\">Via<\/a>)<\/p>\n<\/blockquote>\n<p>Den Angaben des <span class=\"hiddenSpellError\">WSJs<\/span> zufolge w\u00fcrde Facebook oder Instagram ohne Werbung die Nutzer insgesamt 10 Euro pro Monat kosten. Wer beide Plattformen nutzt, der erh\u00e4lt das zweite Abo etwas billiger und muss insgesamt nur 16 Euro pro Monat bezahlen. Auf dem Smartphone kommen allerdings noch weitere Geb\u00fchren hinzu, weshalb der einzelne Preis pro Seite dort auch bei ca. 13 Euro im Monat liegt. Ein <span class=\"hiddenSpellError\">Doppelabo<\/span> d\u00fcrfte dementsprechend bei ca. 20 Euro liegen.<\/p>\n<p>Die Entscheidungstr\u00e4ger bei Meta haben sich wohl f\u00fcr die Einf\u00fchrung solch eines Abos entschieden, um auf die ver\u00e4nderte Datenschutz-Lage in Europa zu reagieren. In der EU erfordern die Personalisierung von Werbung und das Kombinieren der Daten von Nutzern n\u00e4mlich jeweils die Einwilligung der jeweiligen Person. Meta erhofft sich wohl, dass das werbefreie Angebot die Bedenken von Regulierern eind\u00e4mmt und die Firma in eine bessere Position bringt.<\/p>\n<p>Wie viele Menschen das Ganze am Ende wirklich nutzen werden, muss die Zukunft zeigen. Da es aber kostenlose Adblocker gibt und die Werbung von Meta oft ertr\u00e4glich ausf\u00e4llt, d\u00fcrfte das Interesse recht gering sein.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Einem Bericht des Wall Street Journals zufolge scheint Meta aktuell darauf hinzuarbeiten, ein Abo-Angebot f\u00fcr Facebook und Instagram in Europa einzuf\u00fchren. Dieses kostenpflichtige Angebot w\u00fcrde dann daf\u00fcr sorgen, dass die Werbung auf den jeweiligen Seiten wegf\u00e4llt und Nutzern keine Anzeigen dieser Art mehr pr\u00e4sentiert werden. Diese Information stammt wohl von Vorschl\u00e4gen von Meta, die in [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":89170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[2150,905,5665,1691,6576],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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