{"id":102786,"date":"2023-10-12T17:18:07","date_gmt":"2023-10-12T15:18:07","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=102786"},"modified":"2023-10-12T17:18:07","modified_gmt":"2023-10-12T15:18:07","slug":"lidl-gleicht-preise-fuer-fleisch-und-vegane-alternativen-an","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/10\/12\/lidl-gleicht-preise-fuer-fleisch-und-vegane-alternativen-an\/","title":{"rendered":"Lidl gleicht Preise f\u00fcr Fleisch und vegane Alternativen an"},"content":{"rendered":"<p>Auch wenn deutsche Superm\u00e4rkte mittlerweile vegane Alternativen zu vielen Fleischprodukten anbieten, so fallen diese Fleischersatzprodukte f\u00fcr gew\u00f6hnlich aber immer teurer aus als die richtige Variante. Dadurch ist es f\u00fcr <span class=\"hiddenSpellError\">preisorientierte<\/span> Kunden nicht unbedingt optimal, auf vegane Artikel umzusteigen. Dieses Problem wurde mittlerweile wohl auch von Lidl erkannt, weshalb die Supermarktkette in dieser Woche unter dem Ausruf <span class=\"hiddenGrammarError\">&#8222;<\/span>Gleichberechtigung auf dem Teller<span class=\"hiddenGrammarError\">&#8222;<\/span> auch eine umfangreiche Umstellung der Preise f\u00fcr vegane Produkte angek\u00fcndigt hat.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/unternehmen.lidl.de\/var\/lidlcorporate\/storage\/images\/_aliases\/corporate_1900x1425\/0\/5\/9\/5\/1245950-2-ger-DE\/6678c7c0011c-Lidl_Vemondo_Metzgerfrisch_Preis_web.jpg?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/unternehmen.lidl.de\/var\/lidlcorporate\/storage\/images\/_aliases\/corporate_1900x1425\/0\/5\/9\/5\/1245950-2-ger-DE\/6678c7c0011c-Lidl_Vemondo_Metzgerfrisch_Preis_web.jpg?resize=500%2C245&#038;ssl=1\" alt=\"\" width=\"500\" height=\"245\" data-recalc-dims=\"1\" \/><\/a>Einer <a href=\"https:\/\/unternehmen.lidl.de\/pressreleases\/2023\/231011_proteinstrategie\">offiziellen Presseerkl\u00e4rung<\/a> zufolge m\u00f6chte Lidl ab jetzt daf\u00fcr sorgen, dass die Kosten der zu ihrer veganen Eigenmarke <span class=\"hiddenSpellError\">Vemondo<\/span> geh\u00f6renden Produkte deutlich sinken werden. Am Ende soll dabei herauskommen, dass Lidl die Produkte von Tieren und die vegane Alternative immer zum gleichen Grundpreis anbietet. Auf diese Weise sollen die Kosten des Artikels bei der Produktauswahl wegfallen. Lidl will durch diese Umstellung sowohl Veganern aushelfen als auch <span class=\"hiddenGrammarError\">&#8222;Flexitarier&#8220;<\/span> mit einer gemischten Ern\u00e4hrung von ihren veganen Produkten \u00fcberzeugen.<\/p>\n<blockquote><p>Der Lebensmitteleinzelh\u00e4ndler gleicht die Preise f\u00fcr nahezu das gesamte Sortiment der veganen Lidl-Eigenmarke Vemondo an vergleichbare Produkte tierischen Ursprungs an. Dadurch sind ein Gro\u00dfteil der Vemondo-Produkte k\u00fcnftig zum gleichen Grundpreis erh\u00e4ltlich wie ihre tierischen Vergleichsprodukte. (<a href=\"https:\/\/unternehmen.lidl.de\/pressreleases\/2023\/231011_proteinstrategie\">via<\/a>)<\/p><\/blockquote>\n<p>Ich pers\u00f6nlich bin zwar kein Veganer, aber trotzdem begr\u00fc\u00dfe ich diese Preis\u00e4nderung. Schlie\u00dflich wird es dadurch deutlich einfacher vegane Produkte auszuprobieren und zu testen, ob man nicht vielleicht doch die eine oder andere Fleischalternative dem richtigen Produkt vorziehen m\u00f6chte. Lidl selbst setzt mit dieser Vorgehensweise nat\u00fcrlich auf eine eher langfristige Taktik. Wenn Lidl das Interesse an veganen Artikel erh\u00f6ht, dann kann die Firma auf eine billigere Massenproduktion setzen und die Preissenkungen auf diese Weise wieder ausgleichen.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Auch wenn deutsche Superm\u00e4rkte mittlerweile vegane Alternativen zu vielen Fleischprodukten anbieten, so fallen diese Fleischersatzprodukte f\u00fcr gew\u00f6hnlich aber immer teurer aus als die richtige Variante. Dadurch ist es f\u00fcr preisorientierte Kunden nicht unbedingt optimal, auf vegane Artikel umzusteigen. Dieses Problem wurde mittlerweile wohl auch von Lidl erkannt, weshalb die Supermarktkette in dieser Woche unter dem [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":64752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11417,9488],"tags":[2662,1691,5974,5044,2585],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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