{"id":103070,"date":"2023-10-29T11:22:26","date_gmt":"2023-10-29T10:22:26","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=103070"},"modified":"2023-10-29T11:22:26","modified_gmt":"2023-10-29T10:22:26","slug":"twitch-verzichtet-bald-auf-exklusivvertraege-fuer-streamer","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/10\/29\/twitch-verzichtet-bald-auf-exklusivvertraege-fuer-streamer\/","title":{"rendered":"Twitch verzichtet bald auf Exklusivvertr\u00e4ge f\u00fcr Streamer"},"content":{"rendered":"<p>In den vergangenen Jahren haben Twitch und YouTube durch Exklusivvertr\u00e4ge versucht, m\u00f6glichst viele bekannte Livestreamer an ihre jeweilige Plattform zu binden. Daf\u00fcr wurden teilweise enorme Summen an Geld ausgegeben, die auf jeden Fall eine Motivation f\u00fcr die begehrten Influencer darstellten. In 2023 ist jetzt auch noch die Plattform Kick in dieses Gesch\u00e4ft eingestiegen, was die Preise f\u00fcr Exklusivvertr\u00e4ge noch h\u00f6her steigen lie\u00df.<\/p>\n<p>Auch wenn Twitch diese Situation erzeugt hat, so scheint die Plattform sich jetzt aber davon distanzieren zu wollen. Twitch CEO Dan Clancy erw\u00e4hnte gegen\u00fcber <a href=\"https:\/\/www.dexerto.com\/entertainment\/twitch-to-end-big-streamer-deals-after-unsustainable-bidding-war-with-kick-youtube-2354665\/\" target=\"_blank\" rel=\"nofollow noopener\">Bloomberg<\/a>, dass Twitch sich aus diesem Bereich stark zur\u00fcckziehen m\u00f6chte. Die meisten laufenden Vertr\u00e4ge mit Influencern sollen entweder beendet oder in mehr normale Bereiche gebracht werden. Man plant wohl nur einige wenige Ausnahmen f\u00fcr wirklich gro\u00dfe Namen. Exklusivvertr\u00e4ge bei Twitch d\u00fcrften also bald beinahe komplett verschwinden.<\/p>\n<blockquote><p>\u201c[It] created this bidding war, and I don\u2019t think that\u2019s a sustainable business,\u201d Twitch Chief Executive Officer Dan Clancy<\/p><\/blockquote>\n<p>Der Grund f\u00fcr diese Entscheidung ist wohl wirklich der Preis f\u00fcr bekannte Influencer. Laut Clancy hat die Vorgehensweise der Plattformen einen Bieterkrieg erzeugt, der die Kosten unn\u00f6tig in die H\u00f6he treibt und zu Probleme f\u00fchrt. Solch eine Situation ist f\u00fcr eine langfristig erfolgreiche Firma nicht tragbar. Wenn man sich einmal anschaut, wie viel Geld Streamer wie beispielsweise xQc oder Nickmercs von Kick erhalten haben, ist diese Einstellung durchaus nachvollziehbar.<\/p>\n<p>Ansonsten erw\u00e4hnte <a href=\"https:\/\/www.dexerto.com\/entertainment\/twitch-to-end-big-streamer-deals-after-unsustainable-bidding-war-with-kick-youtube-2354665\/\" target=\"_blank\" rel=\"nofollow noopener\">Bloomberg<\/a> wohl auch noch, dass die Chefs bei YouTube \u00fcber einen \u00e4hnlichen R\u00fcckzieher nachdenken.\u00a0 Die Branche k\u00f6nnte sich also bald komplett von Exklusivvertr\u00e4gen verabschieden, sofern Kick nicht weiter daran festh\u00e4lt und sich alle Streamer sichert.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In den vergangenen Jahren haben Twitch und YouTube durch Exklusivvertr\u00e4ge versucht, m\u00f6glichst viele bekannte Livestreamer an ihre jeweilige Plattform zu binden. Daf\u00fcr wurden teilweise enorme Summen an Geld ausgegeben, die auf jeden Fall eine Motivation f\u00fcr die begehrten Influencer darstellten. In 2023 ist jetzt auch noch die Plattform Kick in dieses Gesch\u00e4ft eingestiegen, was die [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":88087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,7],"tags":[4444,12211,3265,859,369],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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