{"id":103381,"date":"2023-11-17T11:17:12","date_gmt":"2023-11-17T10:17:12","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=103381"},"modified":"2023-11-17T11:17:12","modified_gmt":"2023-11-17T10:17:12","slug":"ibm-stoppt-jegliche-werbung-auf-x","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/11\/17\/ibm-stoppt-jegliche-werbung-auf-x\/","title":{"rendered":"IBM stoppt jegliche Werbung auf \u201eX\u201c"},"content":{"rendered":"<p>Das vergangene Jahr \u00fcber hat X (ehemals Twitter) aufgrund von dummen Entscheidungen bereits eine Reihe von wichtigen Werbepartnern verloren. Auch wenn CEO Linda Yaccarino aktiv auf weitere Partnerschaften dieser Art hinarbeiten, so ist in dieser Woche wohl auch noch das IT- und Beratungsunternehmen IBM als Werbepartner abgesprungen. Einer gegen\u00fcber der <a href=\"https:\/\/www.ft.com\/content\/647b4c4d-f4d5-46cd-bc26-8c943b6995e7\">Financial Times<\/a> ver\u00f6ffentlichten Stellungnahme zufolge hat IBM vor einigen Tagen alle Werbung auf X pausiert und es \u00fcberpr\u00fcft aktuell die Situation auf der Plattform.<\/p>\n<blockquote><p><em>\u201cIBM suspended all advertising on X while we investigate this entirely unacceptable situation.\u201d<\/em><\/p><\/blockquote>\n<p>Der Grund f\u00fcr diese umfangreiche Ma\u00dfnahme ist wohl ein Bericht der Plattform <a href=\"https:\/\/www.mediamatters.org\/twitter\/musk-endorses-antisemitic-conspiracy-theory-x-has-been-placing-ads-apple-bravo-ibm-oracle\" target=\"_blank\" rel=\"Follow noopener\">Media Matters<\/a>, der sich damit besch\u00e4ftigte, wie die Werbung auf X neben \u00e4u\u00dferst problematischen Nachrichten angezeigt wurde. Dabei betonte dieser Bericht, dass Werbung von Marken wie Apple, Bravo, IBM, Oracle oder Xfinity direkt neben rechtsradikalen Nachrichten rund um die positiven Taten von Hitler pr\u00e4sentiert wird. Das Ganze wurde mit mehreren Bildern nachgewiesen. Die Einstellung der Werbung und die Untersuchung von X sollen wohl herausfinden, warum diese Art von Nachrichten mit der Werbung von IBM verbunden wird.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/cloudfront.mediamatters.org\/styles\/scale_w1024\/s3\/static\/D8Image\/2023\/11\/16\/pronazi-ad-twoibmads.png?ssl=1\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/cloudfront.mediamatters.org\/styles\/scale_w1024\/s3\/static\/D8Image\/2023\/11\/16\/pronazi-ad-twoibmads.png?resize=640%2C694&#038;ssl=1\" alt=\"\" width=\"640\" height=\"694\" \/><\/a>Laut <a href=\"https:\/\/www.cnbc.com\/2023\/08\/10\/x-corp-ceo-linda-yaccarino-says-she-has-autonomy-under-elon-musk.html\">CEO Linda Yaccarino<\/a> hat X einige Ma\u00dfnahmen eingebaut, die verhindern sollten, dass Werbung mit problematischen Nachrichten verbunden wird. Diese angeblich eingebauten Werkzeuge scheinen aber entweder gar nicht oder nur begrenzt zu funktionieren. Ansonsten w\u00fcrde es nicht zu solch einer Situation kommen. Es bleibt abzuwarten, wie IBM auf diese Sache reagiert, ob die Firma zu X zur\u00fcckkehrt und ob X sich den Verlust eines weiteren Partners erlauben kann.<\/p>\n<p>Das Ganze folgt direkt auf eine weitere unsch\u00f6ne Situation auf X, in der Elon Musk eine antisemitische Verschw\u00f6rungstheorie positiv hervorgehoben hat. Dieser Theorie zufolge w\u00fcrden j\u00fcdische Menschen die einwandernden Minderheiten in die USA unterst\u00fctzen, um dort die wei\u00dfen Menschen zu ersetzen. Solche Aussagen als<a href=\"https:\/\/cloudfront.mediamatters.org\/styles\/scale_w1024\/s3\/static\/D8Image\/2023\/11\/15\/screenshot-2023-11-15-at-7.05.25-pm.jpg?VersionId=C_0vfPHfZUuUI0WaHSyeHf1yZw49aq1Z&amp;itok=OPucuVJH\"> die <span class=\"hiddenGrammarError\">&#8222;Wahrheit&#8220;<\/span> zu bezeichnen<\/a>, d\u00fcrfte keinen guten Eindruck auf potenzielle Werbepartner machen.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Das vergangene Jahr \u00fcber hat X (ehemals Twitter) aufgrund von dummen Entscheidungen bereits eine Reihe von wichtigen Werbepartnern verloren. Auch wenn CEO Linda Yaccarino aktiv auf weitere Partnerschaften dieser Art hinarbeiten, so ist in dieser Woche wohl auch noch das IT- und Beratungsunternehmen IBM als Werbepartner abgesprungen. Einer gegen\u00fcber der Financial Times ver\u00f6ffentlichten Stellungnahme zufolge [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":103382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[7],"tags":[10445,376,4603,4543],"class_list":["post-103381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-ibm","tag-twitter","tag-werbung","tag-x"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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