{"id":103541,"date":"2023-11-26T09:34:13","date_gmt":"2023-11-26T08:34:13","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=103541"},"modified":"2023-11-26T09:34:13","modified_gmt":"2023-11-26T08:34:13","slug":"x-hat-wohl-noch-weitere-werbepartner-verloren","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/11\/26\/x-hat-wohl-noch-weitere-werbepartner-verloren\/","title":{"rendered":"X hat wohl noch weitere Werbepartner verloren"},"content":{"rendered":"<p>Vor etwas \u00fcber einer Woche haben Berichte \u00fcber das Auftauchen von Werbung neben rechtsradikalen Beitr\u00e4gen auf X und rechtsradikale Aussagen von Elon Musk daf\u00fcr gesorgt, dass IBM und Apple als Werbepartner abgesprungen sind. Einem neuen Bericht der <a href=\"https:\/\/www.nytimes.com\/2023\/11\/24\/business\/x-elon-musk-advertisers.html\">New York Times<\/a> zufolge gibt es aber wohl auch noch eine Reihe von anderen Werbepartnern von X, die entweder \u00fcber eine Pause ihrer Werbung nachdenken oder diesen Schritt bereits in die Tat umgesetzt haben. Dazu geh\u00f6ren wohl Amazon, Microsoft, Coca-Cola, Airbnb und viele kleinere Firmen.<\/p>\n<blockquote><p>Internal documents show companies like Airbnb, Coca-Cola and Microsoft have halted ads, or may do so, after Elon Musk\u2019s endorsement of an antisemitic conspiracy theory. (<a href=\"https:\/\/www.nytimes.com\/2023\/11\/24\/business\/x-elon-musk-advertisers.html\">via<\/a>)<\/p><\/blockquote>\n<p>Diese Informationen stammen wohl aus internen Dokumenten von X, die der NYT zuf\u00e4llig in die H\u00e4nde gefallen sind. Diese Dokumente listen mehr als 200 Werbeeinheiten bekannter Unternehmen auf, deren Werbung entweder bereits pausiert wurde oder bald in so einen ZUstand \u00fcbergehen k\u00f6nnte. X rechnet aufgrund dieser Schwierigkeiten mit dem Verlust von ziemlich vielen Werbeeinnahmen. Bis Ende 2023 k\u00f6nnte X dadurch wohl bis zu 75 Millionen USD verlieren, weil Firmen ihre Ausgaben f\u00fcr Werbung in der Weihnachtszeit noch einmal erh\u00f6hen.<\/p>\n<p>Musk und X suchen die Schuld f\u00fcr diese Verluste bei Media Matters, die durch ihre Berichte zu der Werbung auf der Plattform erst auf die Situation aufmerksam gemacht haben. Deshalb l\u00e4uft derzeit auch bereits eine Klage von Musk gegen diese Plattform. Die meisten Nutzer von X (ehemals Twitter) gehen aber wohl davon aus, dass das Ganze eher mit den dummen Entscheidungen des CEOs, den unfreundlichen \u00c4nderungen an der Plattform und vor allem Musks eigenen rechten Aussagen zusammenh\u00e4ngt. Schlie\u00dflich macht es keinen guten Eindruck, wenn Menschen die Produkte von Firmen mit den teilweise sehr problematischen Ansichten von Musk in Verbindung bringen.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Vor etwas \u00fcber einer Woche haben Berichte \u00fcber das Auftauchen von Werbung neben rechtsradikalen Beitr\u00e4gen auf X und rechtsradikale Aussagen von Elon Musk daf\u00fcr gesorgt, dass IBM und Apple als Werbepartner abgesprungen sind. Einem neuen Bericht der New York Times zufolge gibt es aber wohl auch noch eine Reihe von anderen Werbepartnern von X, die [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":101402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[7566,376,4603,4543],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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