{"id":103869,"date":"2023-12-15T11:07:00","date_gmt":"2023-12-15T10:07:00","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=103869"},"modified":"2023-12-15T11:07:00","modified_gmt":"2023-12-15T10:07:00","slug":"youtube-zeigt-laengere-werbung-auf-tv-geraeten","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/12\/15\/youtube-zeigt-laengere-werbung-auf-tv-geraeten\/","title":{"rendered":"YouTube zeigt l\u00e4ngere Werbung auf TV-Ger\u00e4ten"},"content":{"rendered":"

YouTube experimentiert bereits seit einigen Monaten damit, wie die Werbung von Videos angezeigt wird und wie sie verschiedene Plattformen offiziell mit Werbung ausstatten k\u00f6nnen. Als Ergebnis dieser Ma\u00dfnahme wurden in der vergangenen Nacht einige umfangreiche \u00c4nderungen f\u00fcr Nutzer angek\u00fcndigt, die YouTube haupts\u00e4chlich \u00fcber ein TV-Ger\u00e4t anschauen. Diese Menschen m\u00fcssen in Zukunft wohl damit leben, dass ihnen weniger Werbeunterbrechungen mit deutlich l\u00e4ngeren Werbeclips angezeigt werden.<\/p>\n

Einer Ank\u00fcndigung von YouTube zufolge scheinen 79%<\/span> der Nutzer auf TV-Ger\u00e4ten es zu bevorzugen, wenn sie wenige lange Werbeunterbrechungen anstelle von vielen kurzen Werbepausen erhalten. Aufgrund dieser Vorliebe m\u00f6chte YouTube jetzt weltweit dazu \u00fcbergehen, die Werbung auf Fernsehern vermehrt in l\u00e4ngeren Bl\u00f6cken anzuzeigen. Die allgemeine L\u00e4nge von Werbung wird sich dabei allerdings nicht \u00e4ndern. Nutzer bekommen das Ganze einfach nur konzentrierter und in Form eines Blocks pr\u00e4sentiert.<\/p>\n

Ich pers\u00f6nlich kann verstehen, warum es diese Vorliebe gibt. Eine einzige lange Unterbrechung st\u00f6rt das Video weniger und man kann die Zeit nutzen, um kurz den Raum zu verlassen. Interessanterweise ist man mit dieser Ma\u00dfnahme aber recht eindeutig im Bereich des klassischen Fernsehens, welches sich ebenfalls eher durch wenige l\u00e4ngere Pausen auszeichnet. Auch wenn das Ganze somit ein R\u00fcckschritt ist, so ergibt es vermutlich Sinn, dass die Nutzer eines TVs die von ihnen gewohnte Art der Werbung bevorzugen.<\/p>\n

Schaut jemand dort drau\u00dfen YouTube auf einem TV-Ger\u00e4t, ohne einen Addblocker<\/span> zu verwenden?<\/p>\n

Viewers expect a different ad experience depending on the content they are watching. When it comes to long-form content on TV screens, 79% of viewers would prefer video ads that are grouped together instead of distributed throughout a video.1<\/sup><\/p>\n

Based on this preference, we evaluated fewer, longer ad breaks, to create a more seamless viewing experience on the big screen. In early testing of fewer, longer ad breaks on connected TVs, over half of YouTube CTV streamers experienced 29% longer viewing sessions before their next ad break.2<\/sup><\/p>\n

Now, users across the globe will be able to experience these improvements on certain long-form content on connected TVs.<\/p>\n

Our research also shows a majority of viewers prefer knowing the total time remaining in the ad break versus the number of ads being served. With this launch, viewers will also see the time left until the break ends or they can skip to the content. Expect to see these changes roll out soon. (via<\/a>)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

YouTube experimentiert bereits seit einigen Monaten damit, wie die Werbung von Videos angezeigt wird und wie sie verschiedene Plattformen offiziell mit Werbung ausstatten k\u00f6nnen. Als Ergebnis dieser Ma\u00dfnahme wurden in der vergangenen Nacht einige umfangreiche \u00c4nderungen f\u00fcr Nutzer angek\u00fcndigt, die YouTube haupts\u00e4chlich \u00fcber ein TV-Ger\u00e4t anschauen. Diese Menschen m\u00fcssen in Zukunft wohl damit leben, dass […]<\/p>\n","protected":false},"author":10647,"featured_media":79647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7,8],"tags":[3961,589,4603,369],"jetpack_publicize_connections":[],"yoast_head":"\nYouTube zeigt l\u00e4ngere Werbung auf TV-Ger\u00e4ten - 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