{"id":105648,"date":"2024-04-13T09:44:27","date_gmt":"2024-04-13T07:44:27","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=105648"},"modified":"2024-04-13T09:44:27","modified_gmt":"2024-04-13T07:44:27","slug":"tiktok-plant-werbung-mit-ai-influencern","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/04\/13\/tiktok-plant-werbung-mit-ai-influencern\/","title":{"rendered":"TikTok plant Werbung mit AI-Influencern"},"content":{"rendered":"<p>Einem Bericht von <a class=\"hover:text-vertical-primary border-b-2 border-vertical-primary\" href=\"https:\/\/www.theinformation.com\/articles\/tiktok-plots-using-virtual-influencers-for-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-testid=\"article-link\">The Information<\/a> zufolge arbeitet die auf kurze Videos ausgelegte Plattform TikTok aktuell daran, wie man AI zum Schalten von Werbung verwenden kann. Angeblich m\u00f6chte die Plattform die AI-Technologie daf\u00fcr verwenden, um virtuelle Influencer mit eigenen Videos zu erschaffen. Diese Figuren sollen dann Werbung f\u00fcr die Produkte in dem Shop von TikTok machen.<\/p>\n<p>Mit diesem Feature k\u00f6nnen Firmen dann ein Skript durch die Eingabe einiger Daten erschaffen lassen. Gleichzeitig wird ein AI-Influencer erschaffen, der als Gesicht der jeweiligen Werbung fungiert. Der AI-Influencer kann dann in einer auf TikTok vorhandenen Werbevideo dann jeweilige Skript vortragen und auf diese Weise verschiedene Produkte des jeweiligen Unternehmens bewerben.<\/p>\n<blockquote><p><em>\u201cThe feature, which is still under development, would generate a script for a video ad based on a prompt submitted by the advertiser, as well as an AI-generated influencer to perform in the video, according to an advertiser who has seen plans for the tool<\/em>&#8220; (<a href=\"https:\/\/www.theinformation.com\/articles\/tiktok-plots-using-virtual-influencers-for-advertising\">via<\/a>)<\/p><\/blockquote>\n<p>Technologie dieser Art wird wohl bereits in der chinesischen Version der App verwendet. Dort laufen Werbespots mit AI-Influencern teilweise 24 Stunden am Tag, um Produkte an die anwesenden Zuschauer zu verkaufen. Das Feature scheint aktuell aber wohl noch nicht bereits f\u00fcr die Verwendung im Westen zu sein. Scheinbar haben die Tests von TikTok gezeigt, dass Werbung dieser Art hierzulande weniger effektiv ist als Werbung mit richtigen Menschen. Trotzdem scheint die Firma weiterhin an der Idee festzuhalten und an weiteren Fortschritten zu arbeiten.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.socialmediatoday.com\/imgproxy\/EFWJMCBoYWksrEcq0vaseYSp0WI2s1TTDvvBZ3fF7WY\/g:ce\/rs:fill:700:384:0\/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19haV9ob3N0cy5wbmc.webp?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.socialmediatoday.com\/imgproxy\/EFWJMCBoYWksrEcq0vaseYSp0WI2s1TTDvvBZ3fF7WY\/g:ce\/rs:fill:700:384:0\/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19haV9ob3N0cy5wbmc.webp?resize=640%2C351&#038;ssl=1\" alt=\"\" width=\"640\" height=\"351\" data-recalc-dims=\"1\" \/><\/a>Die gesamte Sache klingt f\u00fcr mich leicht dystopisch. Mich wundert daher auch nicht wirklich, dass TikTok an solch einer Sache arbeitet. Ich pers\u00f6nlich f\u00fchle mich extrem unwohl dabei zu h\u00f6ren, wie komplett von der AI produzierter Content daf\u00fcr verwendet wird, um den Menschen gewisse Produkte anzudrehen. Werbung ist zwar immer irgendwie manipulativ, aber 24 Stunden pro Tag laufende Beschallung von AI geht etwas zu weit.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Einem Bericht von The Information zufolge arbeitet die auf kurze Videos ausgelegte Plattform TikTok aktuell daran, wie man AI zum Schalten von Werbung verwenden kann. Angeblich m\u00f6chte die Plattform die AI-Technologie daf\u00fcr verwenden, um virtuelle Influencer mit eigenen Videos zu erschaffen. Diese Figuren sollen dann Werbung f\u00fcr die Produkte in dem Shop von TikTok machen. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":75022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[5604,7859,9863,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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