{"id":105887,"date":"2024-04-27T09:33:40","date_gmt":"2024-04-27T07:33:40","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=105887"},"modified":"2024-04-27T09:33:40","modified_gmt":"2024-04-27T07:33:40","slug":"youtube-pausierte-videos-zeigen-bald-mehr-werbung-an","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/04\/27\/youtube-pausierte-videos-zeigen-bald-mehr-werbung-an\/","title":{"rendered":"YouTube: Pausierte Videos zeigen bald mehr Werbung an"},"content":{"rendered":"<p>Am vergangenen Donnerstag hat YouTube seinen Earnings Call f\u00fcr das vergangene Quartal durchgef\u00fchrt. W\u00e4hrend dieser Zeit betonte Philipp Schindler (<em>Senior Vice President bei Google<\/em>)recht eindeutig, dass YouTube extrem zufrieden mit den auf TVs getesteten &#8222;Pause Ads&#8220; ist, die Tests f\u00fcr diese Neuerung sehr erfolgreich verliefen und Partner viel Geld f\u00fcr diese Art von Werbung zahlen. Das Ganze ist ein eindeutiges Anzeichen f\u00fcr eine baldige Ausweitung dieses Features auf eine gr\u00f6\u00dfere Zielgruppe.<\/p>\n<blockquote><p>\u201cIn Q1, we saw strong traction from the introduction of a Pause Ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content. Initial results show that Pause ads are driving strong Brand Lift results and are commanding premium pricing from advertisers.\u201d Schindler<\/p><\/blockquote>\n<p>Wie der Name bereits vermuten l\u00e4sst, handelt es sich bei &#8222;Pause Ads&#8220; um Werbeclip, die immer dann angezeigt werden, wenn Nutzer ihr gerade laufendes Videos pausieren. Mit diesem Feature kann jede Pause automatisch zu dem Start eines Werbeclips f\u00fchren, was den erneuten Start der Aufnahme blockiert und Nutzer weiterhin mit Videomaterial bel\u00e4stigt. Wie viel Werbung angezeigt wird und was f\u00fcr eine Art von Clip der Zuschauer ansehen muss, entscheidet YouTube wohl &#8222;organisch&#8220; in jedem Einzelfall.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/i0.wp.com\/i.kinja-img.com\/image\/upload\/c_fit,q_60,w_1315\/70819302b3365aa54bd443eaaf21aab7.jpg?resize=640%2C360&#038;ssl=1\" width=\"640\" height=\"360\" data-recalc-dims=\"1\" \/><\/p>\n<p>F\u00fcr mich pers\u00f6nlich ist diese Neuerung eine weitere komplett gegen Nutzer gerichtete \u00c4nderung an der Plattform, die den gierigen S\u00e4cken in der Leitung mehr Geld in die Kassen sp\u00fclen soll. Diese <span class=\"hiddenGrammarError\">&#8222;Pause Ads&#8220;<\/span> klingen einfach nur extrem unn\u00f6tig, l\u00e4stig und teilweise auch problematisch. Schlie\u00dflich pausiere ich ein Video f\u00fcr gew\u00f6hnlich immer dann, wenn ich vor\u00fcbergehend Stille brauche und der Ton mich st\u00f6rt. Automatisch startende Werbung w\u00fcrde dann vermutlich enorm nerven. Hoffentlich entscheidet sich YouTube gegen eine Ausweitung dieser Werbung auf andere Ger\u00e4te.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Am vergangenen Donnerstag hat YouTube seinen Earnings Call f\u00fcr das vergangene Quartal durchgef\u00fchrt. W\u00e4hrend dieser Zeit betonte Philipp Schindler (Senior Vice President bei Google)recht eindeutig, dass YouTube extrem zufrieden mit den auf TVs getesteten &#8222;Pause Ads&#8220; ist, die Tests f\u00fcr diese Neuerung sehr erfolgreich verliefen und Partner viel Geld f\u00fcr diese Art von Werbung zahlen. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[5409,2067,4603,369],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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