{"id":106066,"date":"2024-05-08T15:48:41","date_gmt":"2024-05-08T13:48:41","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=106066"},"modified":"2024-05-08T15:48:41","modified_gmt":"2024-05-08T13:48:41","slug":"prime-video-fuehrt-ebenfalls-pausenwerbung-ein","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/05\/08\/prime-video-fuehrt-ebenfalls-pausenwerbung-ein\/","title":{"rendered":"Prime Video f\u00fchrt ebenfalls Pausenwerbung ein"},"content":{"rendered":"<p>Einem Bericht von <a href=\"https:\/\/variety.com\/2024\/tv\/news\/amazon-prime-commercials-shopping-streaming-1235993563\/\">Variety<\/a> zufolge hat Amazon am gestrigen Dienstag wohl eine Reihe von Neuerungen f\u00fcr die auf Prime Video angezeigte Werbung angek\u00fcndigt. Dabei m\u00f6chte die Plattform sogenannte &#8222;<span class=\"hiddenSpellError\">Shoppable-Werbung<\/span><span class=\"hiddenGrammarError\">&#8222;<\/span> einf\u00fchren, die sich dadurch auszeichnet, dass Kunden direkt mit ihr Interagieren k\u00f6nnen. Dazu geh\u00f6ren beispielsweise ein Karussellformat mit rotierenden Produkten, Trivia-Anzeigen mit zus\u00e4tzlichen Informationen oder auch durchsichtige Fenster zum Wegklicken.<\/p>\n<blockquote><p>\u201cAmazon Ads continues to re-imagine the streaming TV experience with interactive ad formats that are seamlessly shoppable and help advertisers meaningfully connect with customers,\u201d<\/p><\/blockquote>\n<p>Die vielleicht l\u00e4stigste von Amazon geplante neue Werbung ist die Pausenwerbung. Dieses bereits von YouTube vorgestellte System sorgt daf\u00fcr, dass Kunden immer dann Werbung angezeigt wird, wenn sie ein Format pausieren und der Stream nicht mehr aktiv l\u00e4uft. Dabei dann es sich dann wohl sowohl um die oben erw\u00e4hnten durchsichtigen Overlays oder eigene Werbeclips handeln. Von dort aus k\u00f6nnen Nutzer die gezeigten Produkte der Partner von Amazon nat\u00fcrlich direkt in den Warenkorb schieben.<\/p>\n<p>Wer also aktuell nicht aktiv daf\u00fcr bezahlt, der muss in Zukunft bei Prime Video wohl noch l\u00e4stigere Werbung ertragen. Das Ganze wirkt besonders unsch\u00f6n, wenn man bedenkt, dass Prime Video erst vor einigen Monaten allen ihren zahlenden Kunden mehr Werbung aufgezwungen hat. Die von Nutzern ge\u00e4u\u00dferte Kritik in diesem Bereich wird von der Plattform also komplett ausgeblendet.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Einem Bericht von Variety zufolge hat Amazon am gestrigen Dienstag wohl eine Reihe von Neuerungen f\u00fcr die auf Prime Video angezeigte Werbung angek\u00fcndigt. Dabei m\u00f6chte die Plattform sogenannte &#8222;Shoppable-Werbung&#8222; einf\u00fchren, die sich dadurch auszeichnet, dass Kunden direkt mit ihr Interagieren k\u00f6nnen. Dazu geh\u00f6ren beispielsweise ein Karussellformat mit rotierenden Produkten, Trivia-Anzeigen mit zus\u00e4tzlichen Informationen oder auch [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":104549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8],"tags":[967,14123,12760,4603],"class_list":["post-106066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinotv","tag-amazon","tag-pausenwerbung","tag-prime-video","tag-werbung"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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