{"id":106356,"date":"2024-05-29T08:49:41","date_gmt":"2024-05-29T06:49:41","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=106356"},"modified":"2024-05-29T08:49:41","modified_gmt":"2024-05-29T06:49:41","slug":"paypal-moechte-dick-ins-werbegeschaeft-einsteigen","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/05\/29\/paypal-moechte-dick-ins-werbegeschaeft-einsteigen\/","title":{"rendered":"Paypal m\u00f6chte dick ins Werbegesch\u00e4ft einsteigen"},"content":{"rendered":"<p>In der Nacht von gestern auf heute verk\u00fcndete PayPal in einer Presseerkl\u00e4rung, dass das Unternehmen in die Werbe-Branche einsteigen m\u00f6chte. Daf\u00fcr hat PayPal bereits Mark <span class=\"hiddenSpellError\">Grether<\/span> angeheuert, der bisher als Vize-Pr\u00e4sident f\u00fcr Uber Advertising fungierte. Unter der Leitung von <span class=\"hiddenSpellError\">Grether<\/span> soll eine neue Werbe-Plattform entstehen, die H\u00e4ndlern dabei helfen soll, ihre Produkte noch besser zu Kunden zu bringen.<\/p>\n<blockquote><p>PayPal&#8217;s long-standing relationships with millions of consumers and merchants make the company uniquely positioned to create an advertising platform that is rooted in commerce. Grether will join the company to build an advertising business that will help make merchants smarter &#8230;(<a href=\"https:\/\/newsroom.paypal-corp.com\/2024-05-28-PayPal-Announces-New-Leaders-to-Build-New-Advertising-Platform-and-Accelerate-Consumer-Product-Innovation\">via<\/a>)<\/p><\/blockquote>\n<p>Die Grundlage dieser von PayPal auf die Beine gestellten Werbe-Plattform sollen die von der Firma gesammelten Unmengen an Nutzerdaten bilden. Laut der Presseerkl\u00e4rung wei\u00df PayPal ganz genau, was die Kunden kaufen, wann sie etwas kaufen und warum sie etwas kaufen. PayPal m\u00f6chte diese Daten zusammen mit ihrer neuen Advanced Offers Platform (AI) daf\u00fcr verwenden, um Werbung noch verlockender zu machen und H\u00e4ndlern bessere Werbung zu liefern.<\/p>\n<p>Einem Bericht des <a href=\"https:\/\/www.wsj.com\/articles\/paypal-is-planning-an-ad-business-using-data-on-its-millions-of-shoppers-cc5e0625\">The Wall Street Journals<\/a> zufolge wird PayPal alle Kundendaten automatisch f\u00fcr dieses Projekt verwenden. Kunden k\u00f6nnen allerdings angeben, dass sie ihre Daten nicht f\u00fcr diese neue Werbe-Firma zur Verf\u00fcgung stellen m\u00f6chten. Daf\u00fcr m\u00fcssen Nutzer sich aber half eigenst\u00e4ndig bei PayPal melden. Alleine dieser Umstand k\u00f6nnte bei den Pl\u00e4nen die Datensch\u00fctzer alarmieren und zumindest in der EU f\u00fcr Schwierigkeiten sorgen.<\/p>\n<p>Mich pers\u00f6nlich wundert irgendwie, dass PayPal unsere Daten noch nicht f\u00fcr Werbung etc. verwendet. Schlie\u00dflich geht jede andere Firma mittlerweile so vor&#8230;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In der Nacht von gestern auf heute verk\u00fcndete PayPal in einer Presseerkl\u00e4rung, dass das Unternehmen in die Werbe-Branche einsteigen m\u00f6chte. Daf\u00fcr hat PayPal bereits Mark Grether angeheuert, der bisher als Vize-Pr\u00e4sident f\u00fcr Uber Advertising fungierte. Unter der Leitung von Grether soll eine neue Werbe-Plattform entstehen, die H\u00e4ndlern dabei helfen soll, ihre Produkte noch besser zu [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":84342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[7246,1266,14161,2544,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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