{"id":106566,"date":"2024-06-12T10:45:30","date_gmt":"2024-06-12T08:45:30","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=106566"},"modified":"2024-06-12T10:45:30","modified_gmt":"2024-06-12T08:45:30","slug":"der-alberne-markenstreit-um-das-em-maskottchen","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/06\/12\/der-alberne-markenstreit-um-das-em-maskottchen\/","title":{"rendered":"Der alberne Markenstreit um das EM-Maskottchen"},"content":{"rendered":"<p>Vor ca. einem Jahr entschied eine Internetabstimmung der UEFA, dass der als Maskottchen der EM 2024 fungierende B\u00e4r den Namen <span class=\"hiddenGrammarError\">&#8222;<\/span><span class=\"hiddenSpellError\">Alb\u00e4rt<\/span><span class=\"hiddenGrammarError\">&#8222;<\/span> tragen soll. Der Verband beantragte dann im Oktober 2023 die Sicherung der Marke beim Amt f\u00fcr Schutz geistigen Eigentums der EU (EUIPO). Dieser Umstand erz\u00fcrnte allerdings den Hamburger Michael Erhardt, der bereits kurz zuvor einen mittlerweile angenommenen Antrag bei dem EUIPO f\u00fcr einen B\u00e4ren mit diesem Namen einreichte.<\/p>\n<blockquote><p>&#8222;Die UEFA hat sich nicht einmal die M\u00fche gemacht, nachzuschauen, ob diese Marke schon genutzt wird&#8220; &#8211; Erhardt<\/p><\/blockquote>\n<p>Erhardt sieht in der Verwendung des Namens durch die UEFA eine Verletzung seines geistigen Eigentums, weil er angeblich bereits seit 10 Jahren einen B\u00e4ren mit diesem Namen als Maskottchen verwendet. Deshalb hat er auch eine Klage gegen einen Partner der UEFA eingereicht, den deutschen Zoll dazu aufgefordert alle ankommenden <span class=\"hiddenSpellError\">Alb\u00e4rt-Stofftiere<\/span> zu beschlagnahmen und offiziell Beschwerde gegen den Fu\u00dfballbund eingereicht. Sollte das EUIPO den Einspruch des Hamburgers akzeptieren, dann k\u00f6nnte die UEFA eine heftige Strafe zahlen m\u00fcssen.<\/p>\n<p>Nat\u00fcrlich ist diese Situation nicht ganz so eindeutig. Die von Erhardt ausgegangene Sicherung von <span class=\"hiddenGrammarError\">&#8222;<\/span><span class=\"hiddenSpellError\">Alb\u00e4rt<\/span><span class=\"hiddenGrammarError\">&#8222;<\/span> kam direkt einige Stunden nach dem Ende der Abstimmung. Zus\u00e4tzlich dazu kann er keine seine Behauptungen \u00fcber die Verwendung des Namens beweisen und er ist in der Vergangenheit bereits h\u00e4ufiger durch gescheiterte Klagen \u00fcber angeblich gesicherte Markennamen und Slogans aufgefallen. Aus diesem Grund kommt der Zoll auch nicht seinen W\u00fcnschen nach und das deutsche Patent- und Markenamt lehnte seine Eintr\u00e4ge zu <span class=\"hiddenSpellError\">Alb\u00e4rt<\/span> bereits zwei Mal ab.<\/p>\n<p>F\u00fcr die UEFA ist mehr als deutlich, dass man es in dieser Sache mit einer b\u00f6swilligen Absicht zu tun hat. Laut dem eingeschalteten Anwalt Mathis Breuer versucht Herr Ehrhardt sich einfach nur die Rechte an Marken von anderen Menschen zu erschleichen. Seine Vergangenheit voll mit gescheiterten juristischer Auseinandersetzungen unterstreicht diesen Punkt auch noch. Der Anwalt der UEFA geht fest davon aus, dass diese Sache zu ihren Gunsten geregelt wird. Ansonsten k\u00f6nnen andere B\u00e4ren mit dem Namen aus Sicht der UEFA <span class=\"hiddenGrammarError\">&#8222;<\/span>friedlich koexistieren<span class=\"hiddenGrammarError\">&#8222;<\/span>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Vor ca. einem Jahr entschied eine Internetabstimmung der UEFA, dass der als Maskottchen der EM 2024 fungierende B\u00e4r den Namen &#8222;Alb\u00e4rt&#8222; tragen soll. Der Verband beantragte dann im Oktober 2023 die Sicherung der Marke beim Amt f\u00fcr Schutz geistigen Eigentums der EU (EUIPO). Dieser Umstand erz\u00fcrnte allerdings den Hamburger Michael Erhardt, der bereits kurz zuvor [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":106567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3,13],"tags":[5595,161,532,4297,11682],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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