{"id":107405,"date":"2024-08-07T10:44:10","date_gmt":"2024-08-07T08:44:10","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=107405"},"modified":"2024-08-07T10:44:10","modified_gmt":"2024-08-07T08:44:10","slug":"x-verklagt-ehemalige-werbepartner-fuer-ihren-boykott","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/08\/07\/x-verklagt-ehemalige-werbepartner-fuer-ihren-boykott\/","title":{"rendered":"X verklagt ehemalige Werbepartner f\u00fcr ihren Boykott"},"content":{"rendered":"<p>Am gestrigen Dienstag hat der von Elon Musk betriebene Kurznachrichtendienst X (ehemals Twitter) eine <a href=\"https:\/\/www.heise.de\/downloads\/18\/4\/6\/4\/6\/9\/5\/1\/x-v-garm.pdf\">Klage<\/a> gegen die Global Alliance for Responsible Media (Garm) eingereicht. Bei Garm handelt es sich um einen Zusammenschluss <span class=\"hiddenGrammarError\">mehrere<\/span>r globaler Firmen (<em>Mars, CVS Health, Unilever<\/em>), die auf freiwilliger Basis sicherstellen soll, dass Werbung verantwortungsvoll geschaltet wird. Die Klage von X wirft der Gruppe einen illegalen Boykott gegen das Schalten von Werbung auf der Plattform und einen Versto\u00dft gegen das US-Kartellrecht vor.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"zxx\"><a href=\"https:\/\/t.co\/074br9nRLP\">https:\/\/t.co\/074br9nRLP<\/a><\/p>\n<p>\u2014 Linda Yaccarino (@lindayaX) <a href=\"https:\/\/twitter.com\/lindayaX\/status\/1820838134470328676?ref_src=twsrc%5Etfw\">August 6, 2024<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We tried peace for 2 years, now it is war <a href=\"https:\/\/t.co\/elgT62uDtF\">https:\/\/t.co\/elgT62uDtF<\/a><\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1820849880283107725?ref_src=twsrc%5Etfw\">August 6, 2024<\/a><\/p><\/blockquote>\n<p>Angeblich hat GARM als Reaktion auf die \u00dcbernahme von Twitter durch Musk einen illegalen Boykott von Werbepartnern organisiert, um der Plattform zu schaden und Kunden zu benachteiligen. X verlangt in ihrer Klage nun dreifachen Ersatz der entgangenen Werbeeinnahmen inklusive laufender Zinsen und den Verfahrenskosten. Damit will X nicht nur den von GARM selbst verursachten Schaden abdecken, sondern auch den von angeblich geheimen &#8222;Mitverschw\u00f6rern&#8220; erzeugten Schaden ausgleichen. Zus\u00e4tzlich dazu soll das Gericht die Firmen dazu zwingen wieder Werbung auf X zu schalten.<\/p>\n<p>Diese Klage ist auf jeden Fall extrem sonderbar. Schlie\u00dflich k\u00f6nnen Firmen selbst entscheiden, wo sie Werbung schalten m\u00f6chten und diese Unternehmen m\u00f6chten ihre Produkte nicht neben dem toxischen Abfall auf X sehen. Selbst wenn man den Boykott als Versto\u00df gegen das US-Kartellrecht einordnen m\u00f6chte, so steht sich die Klageschrift teilweise selbst im Weg. X betont in der <a href=\"https:\/\/www.heise.de\/downloads\/18\/4\/6\/4\/6\/9\/5\/1\/x-v-garm.pdf\">Klageschrift<\/a> n\u00e4mlich, dass das Schalten von Werbung auf X billiger als bei anderen Seiten ist und die Firmen somit eine wirtschaftliche Motivation f\u00fcr die Zusammenarbeit h\u00e4tten. US-Gesetze erlauben einen Boykott dieser Art allerdings nur dann, wenn Firmen sich dadurch nicht selbst bereichern und andere Gr\u00fcnde als finanzieller Erfolg im Vordergrund stehen. Man argumentiert in dem Text also f\u00fcr die andere Seite.<\/p>\n<p>Diese Klage kommt von einem Kerl, der im November 2023 noch ein dickes &#8222;Fuck You&#8220; an alle Werbepartner richtete. Ich kann also verstehen, warum Firmen keine Werbung auf X schalten m\u00f6chten. So eine Klage wirkt mit Blick auf die Aussagen von Musk irgendwie albern.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Am gestrigen Dienstag hat der von Elon Musk betriebene Kurznachrichtendienst X (ehemals Twitter) eine Klage gegen die Global Alliance for Responsible Media (Garm) eingereicht. Bei Garm handelt es sich um einen Zusammenschluss mehrerer globaler Firmen (Mars, CVS Health, Unilever), die auf freiwilliger Basis sicherstellen soll, dass Werbung verantwortungsvoll geschaltet wird. Die Klage von X wirft [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":101402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7708],"tags":[7566,532,3776,4603,4543],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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