{"id":108409,"date":"2024-10-04T09:06:59","date_gmt":"2024-10-04T07:06:59","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=108409"},"modified":"2024-10-04T09:06:59","modified_gmt":"2024-10-04T07:06:59","slug":"prime-video-soll-noch-mehr-werbung-erhalten","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/10\/04\/prime-video-soll-noch-mehr-werbung-erhalten\/","title":{"rendered":"Prime Video soll noch mehr Werbung erhalten"},"content":{"rendered":"<p>Vor ungef\u00e4hr acht Monaten hat Amazon das Angebot von Prime Video \u00fcberarbeitet und daf\u00fcr gesorgt, dass selbst zahlende Kunden gelegentliche Werbung in ihrer Streaming-Erfahrung ertragen m\u00fcssen. Die Implementierung dieser aufgezwungenen Werbung hat wohl zu keinen relevanten Verlusten an Kunden gef\u00fchrt, weshalb Amazon das Ganze in 2025 noch weiter ausbauen will. Diese Absicht wurde in dieser Woche von Kelly Day (<em>Vizepr\u00e4sidentin von Prime Video International<\/em>) gegen\u00fcber der <a class=\"golem-external-url\" href=\"https:\/\/www.ft.com\/content\/f8112991-820c-4e09-bcf4-23b5e0f190a5\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a> best\u00e4tigt.<\/p>\n<p>Laut Day hat Amazon zu Beginn des Jahres absichtlich nur eine geringe Menge an Werbung in Prime Video aufgebaut. Dadurch wollte man die Situation \u00fcberpr\u00fcfen und die Nutzer auf eine gr\u00f6\u00dfere Menge an Werbung vorbereiten. In 2025 will die Plattform diese Pl\u00e4ne in die Tat umsetzen und die Anzahl von Werbeunterbrechungen in Sendungen sp\u00fcrbar erh\u00f6hen. Wie viele Werbeclips dann in einer Stunde an Streaming vorhanden sein sollen, wurde allerdings noch nicht enth\u00fcllt.<\/p>\n<blockquote><p>Kelly Day, vice-president of Prime Video International, told <em>Financial Times<\/em> that the platform launched with \u201ca very light load\u201d of ads at first, so as to prepare consumers for the coming onslaught. She said the initial rollout was a deliberate \u201cgentle entry into advertising.\u201d (<a href=\"https:\/\/www.engadget.com\/big-tech\/more-ads-are-coming-to-amazon-prime-video-182906957.html\">Via<\/a>)<\/p><\/blockquote>\n<p id=\"gpar3\">Als Nutzer kann man bei diesen Absichten eigentlich nur den Kopf sch\u00fctteln. Die Kunden leben trotz der Unzufriedenheit mit der aufgezwungenen Werbung und Amazon lernt dadurch, dass sie eigentlich ja noch mehr Geld aus ihren Nutzern pressen k\u00f6nnen. Schlie\u00dflich war das bisherige Vorgehen wohl noch nicht gierig und l\u00e4stig genug, um die Kunden dauerhaft zu vertreiben. Ich pers\u00f6nlich wei\u00df zumindest, warum ich meinen Adblocker bei Amazon Prime Video nicht ausschalte.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Vor ungef\u00e4hr acht Monaten hat Amazon das Angebot von Prime Video \u00fcberarbeitet und daf\u00fcr gesorgt, dass selbst zahlende Kunden gelegentliche Werbung in ihrer Streaming-Erfahrung ertragen m\u00fcssen. Die Implementierung dieser aufgezwungenen Werbung hat wohl zu keinen relevanten Verlusten an Kunden gef\u00fchrt, weshalb Amazon das Ganze in 2025 noch weiter ausbauen will. Diese Absicht wurde in dieser [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":92758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[967,12760,235,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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