{"id":109061,"date":"2024-11-15T16:21:34","date_gmt":"2024-11-15T15:21:34","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=109061"},"modified":"2024-11-15T16:21:34","modified_gmt":"2024-11-15T15:21:34","slug":"google-stoppt-die-wahlwerbung-in-der-eu","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/11\/15\/google-stoppt-die-wahlwerbung-in-der-eu\/","title":{"rendered":"Google stoppt die Wahlwerbung in der EU"},"content":{"rendered":"<p>Google hat heute offiziell angek\u00fcndigt, dass es in Zukunft keine Wahlwerbung oder andere politische Werbung mehr schalten m\u00f6chte. Der Ausstieg aus diesem Teil der Werbe-Branche wohl ab Oktober 2025 gelten. Diese umfangreiche Entscheidung wirkt sich dabei dann sowohl auf die eigentliche Suchmaschine und die damit verbundenen Elemente als auch die auf YouTube vorhandenen Videos aus. Nutzer sollten ab Oktober 2025 also keinerlei Wahlwerbung mehr auf YouTube sehen.<\/p>\n<p>Der Grund f\u00fcr diesen etwas drastischen Schritt ist wohl die im Oktober 2025 in Kraft tretende EU-Verordnung zur Transparenz und zum Targeting politischer Werbung (TTPA). Laut Google betrifft diese neue Regulierung ein sehr breites Feld und erlaubt viel Spielraum bei der Einstufung davon, was jetzt eigentlich genau Wahlwerbung darstellt. Aufgrund dieser angeblich unklaren Angaben und dem Fehlen von verl\u00e4sslichen Wahldaten auf lokaler Ebene hat sich Google schlicht dazu entschieden, in der EU komplett aus der Wahlwerbung auszutreten.<\/p>\n<blockquote><p>As a result, Google will stop serving political advertising in the EU before the TTPA enters into force in October 2025. Additionally, paid political promotions, where they qualify as political ads under the TTPA, will no longer be permitted on YouTube in the EU. (<a href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/political-advertising-in-eu\/\">via<\/a>)<\/p><\/blockquote>\n<p>Es ist durchaus nachvollziehbar, dass Google in dieser Sache den Weg des geringen Widerstands geht. Schlie\u00dflich w\u00e4re ein Befolgen der neuen Regeln mit viel zus\u00e4tzlicher Arbeit und unn\u00f6tigem Aufwand verbunden. F\u00fcr Nutzer in der EU hat das Ganze den positiven Nebeneffekt, dass man bald keine l\u00e4stige Wahlwerbung mehr auf YouTube etc. ertragen muss. Jetzt muss Google sich eigentlich nur noch hinsetzen und gegen Werbung vorgehen, die irgendwelche Betr\u00fcgereien oder billigen M\u00fcll zum Himmel lobt. Allerdings verdient die Plattform daran wohl einfach selbst zu viel Geld&#8230;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Google hat heute offiziell angek\u00fcndigt, dass es in Zukunft keine Wahlwerbung oder andere politische Werbung mehr schalten m\u00f6chte. Der Ausstieg aus diesem Teil der Werbe-Branche wohl ab Oktober 2025 gelten. Diese umfangreiche Entscheidung wirkt sich dabei dann sowohl auf die eigentliche Suchmaschine und die damit verbundenen Elemente als auch die auf YouTube vorhandenen Videos aus. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7,11],"tags":[202,5286,1854,4603,369],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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