{"id":109083,"date":"2024-11-17T11:35:51","date_gmt":"2024-11-17T10:35:51","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=109083"},"modified":"2024-11-17T11:35:51","modified_gmt":"2024-11-17T10:35:51","slug":"coca-cola-enttaeuscht-mit-schrecklicher-ai-werbung","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2024\/11\/17\/coca-cola-enttaeuscht-mit-schrecklicher-ai-werbung\/","title":{"rendered":"Coca Cola entt\u00e4uscht mit schrecklicher AI-Werbung"},"content":{"rendered":"<p>Es ist bereits seit Jahrzehnten in vielen Teilen der Welt eine Tradition, dass <span class=\"hiddenGrammarError\">Coca Cola<\/span> zu Weihnachten spezielle Werbung rund um diesen Feiertag ausstrahlen l\u00e4sst. Diese Spots zeigen f\u00fcr gew\u00f6hnlich die klassischen roten Cola-LKWs, die durch eine weihnachtliche Landschaft fahren. Aufgrund der L\u00e4nge dieser Tradition und der f\u00fcr gew\u00f6hnlich durchaus stimmigen Aufmachung der Werbung sind viele Menschen \u00fcberraschend gro\u00dfe Fans dieser Werbung.<\/p>\n<p>Im Jahr 2024 sieht es allerdings ganz danach aus, als h\u00e4tte <span class=\"hiddenGrammarError\">Coca Cola<\/span> ihre diesj\u00e4hrige Werbeaktion zu Weihnachten ziemlich an die Wand gefahren. Die vor Kurzem ver\u00f6ffentlichten neuen Werbespots zu diesem Feiertag wurden n\u00e4mlich beinahe komplett mit AI erschaffen, was die Qualit\u00e4t dieser Werbung stark reduziert hat. Viele Menschen reagieren aktuell sehr negativ auf diese neuen Werbespots, weil sie nicht mehr den \u00e4lteren Videos mithalten k\u00f6nnen und teilweise einfach nur extrem h\u00e4sslich aussehen.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8m0Y-GisSeM?si=wt2Ho3htcLs-SxY9\" width=\"700\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Zu den Kritikpunkten an der Werbung geh\u00f6ren unter anderem die allgemein falsch wirkende Option von allen Elementen, die teilweise einfach nur \u00fcber den Boden &#8222;schwebenden LKS&#8220;, die nicht realistischen Tiere, die schmelzenden H\u00e4user im Hintergrund und der statische Aufbau jeder einzelnen Szene. Zus\u00e4tzlich dazu sind alle Cola-Schriftz\u00fcge erstaunlich deutlich und klar zu sehen. Scheinbar haben sich richtige Menschen zum Ende der Produktion noch einmal manuell alle Szenen angesehen und sichergestellt, dass das Logo eines der wenigen deutlichen Elemente der Werbung ist.<\/p>\n<p>Ich pers\u00f6nlich kann nicht verstehen, warum eine Firma wie Coca Cola so eine Werbung absegnet. Im Vergleich zu alten Spots mit echten Elementen sieht das Ganze einfach nur entt\u00e4uschend aus. Als K\u00fcnstler w\u00fcrde ich mir auf jeden Fall ernste Sorgen um meinen Job machen, wenn Firmen solche AI-Produktionen bevorzugen.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Es ist bereits seit Jahrzehnten in vielen Teilen der Welt eine Tradition, dass Coca Cola zu Weihnachten spezielle Werbung rund um diesen Feiertag ausstrahlen l\u00e4sst. Diese Spots zeigen f\u00fcr gew\u00f6hnlich die klassischen roten Cola-LKWs, die durch eine weihnachtliche Landschaft fahren. Aufgrund der L\u00e4nge dieser Tradition und der f\u00fcr gew\u00f6hnlich durchaus stimmigen Aufmachung der Werbung sind [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":109084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[385],"tags":[5604,4172,446,4603],"class_list":["post-109083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-werbung","tag-ai","tag-coca-cola","tag-weihnachten","tag-werbung"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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