{"id":17709,"date":"2013-05-13T14:42:57","date_gmt":"2013-05-13T12:42:57","guid":{"rendered":"http:\/\/stevinho.justnetwork.eu\/?p=17709"},"modified":"2013-05-13T15:04:59","modified_gmt":"2013-05-13T13:04:59","slug":"abercrombie-will-keine-dicke-madchen","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2013\/05\/13\/abercrombie-will-keine-dicke-madchen\/","title":{"rendered":"Abercrombie will keine &#8222;dicken M\u00e4dchen&#8220;"},"content":{"rendered":"<p><center><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/stevinho.justnetwork.eu\/files\/2013\/05\/Abercrombie.jpg?resize=578%2C261\" alt=\"Abercrombie\" width=\"578\" height=\"261\" class=\"aligncenter size-full wp-image-17711\" srcset=\"https:\/\/i0.wp.com\/stevinho.justnetwork.eu\/files\/2013\/05\/Abercrombie.jpg?w=578&amp;ssl=1 578w, https:\/\/i0.wp.com\/stevinho.justnetwork.eu\/files\/2013\/05\/Abercrombie.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/stevinho.justnetwork.eu\/files\/2013\/05\/Abercrombie.jpg?resize=120%2C54&amp;ssl=1 120w\" sizes=\"(max-width: 578px) 100vw, 578px\" data-recalc-dims=\"1\" \/><\/center><\/p>\n<p>Da ich diese News in der letzten Woche ca. f\u00fcnfzig Mal von Euch verlinkt bekommen habe, m\u00f6chte ich die Sache an dieser Stelle mal aufnehmen. Hier mal grob zusammengefasst, um was es geht:<\/p>\n<blockquote><p>Cool, sportlich, sch\u00f6n: Die Zielgruppe der US-Modemarke \u201eAbercrombie &#038; Fitch\u201c ist klar definiert. Als Konsequenz wird Frauenkleidung nur bis Gr\u00f6\u00dfe L produziert [&#8230;] Schon vor einigen Jahren hat \u201eAbercrombie &#038; Fitch\u201c-Boss Mike Jeffries in einem Inteview selbstbewusst verk\u00fcndet: \u201eWir wollen an coole, gut aussehende Menschen verkaufen \u2013 und an keinen anderen.\u201c Dabei handele sich besonders um Jugendliche mit \u201evielen Freunden\u201c und \u201egro\u00dfartiger Einstellung\u201c, halt \u201etypische amerikanisch\u201c. \u201eViele Menschen geh\u00f6ren nicht dazu, und sie sollen auch nicht dazu geh\u00f6ren\u201c, befand er lappidar. \u201eOb wir Leute damit ausschlie\u00dfen? Klar!\u201c<\/p><\/blockquote>\n<p>Da ich nun selbst, wie Ihr wisst, einen <strong>Hollister<\/strong>-Tick habe, die Marke sehr liebe, und Hollister ein Ableger von <strong>Abercrombie &#038; Fitch<\/strong> ist, betrifft mich diese Problematik auch. Daher folgender Gedanke:<\/p>\n<p>Wenn man heutzutage mit einer Ankleide-Marke erfolgreich sein will, reicht es einfach nicht mehr aus, nur Klamotten zu schneidern. Da hei\u00dft, es wird quasi eine Kollektion f\u00fcr eine bestimmte Zielgruppe entworfen. Dar\u00fcber hinaus versucht man \u00fcber geschickte Werbung, die Sache zusammen mit einem Lebensgef\u00fchl zu verkaufen. Und ganz speziell bei Hollister oder Abercrombie &#038; Fitch ist das &#8222;Attitude&#8220; dahinter nun mal junge Surferboys\/-girls mit tollem K\u00f6rper, h\u00fcbschem Gesicht und strahlenden Z\u00e4hnen. Und genau diese Menschen sind auch als grobe Zielgruppe ausgemacht. <\/p>\n<p>Die Aussagen von Jeffries sind nat\u00fcrlich eine glatte Sechs und \u00e4u\u00dferst herablassend, allerdings kann ich an der Strategie der Firma nichts Falsches erkennen. Der wahnsinnige Erfolg der Marken gibt Abercrombie &#038; Fitch auch einfach recht. Dar\u00fcber hinaus war es f\u00fcr mich pers\u00f6nlich sogar immer ein Ansporn, so weit abzunehmen, dass die Sachen von Hollister tragen kann, ohne darin wie eine Presswurst auszusehen. <\/p>\n<p>Mich w\u00fcrde mal interessieren, wie Ihr die Sache seht? Darf eine Firma seine Strategie nicht auf eine ausgew\u00e4hlte Zielgruppe auslegen, wenn man damit eine bestimmte Klientel ausschlie\u00dft? Sind sie verpflichtet, ihre Kleidung auch in gro\u00dfen Gr\u00f6\u00dfen f\u00fcr Damen anzubieten? Ich pers\u00f6nlich verstehe die Aufregung dahinter n\u00e4mlich ehrlich gesagt nicht&#8230;<\/p>\n<p>Quelle: <a href=\"http:\/\/www.focus.de\/finanzen\/news\/unternehmen\/gnadenlose-marketingstrategie-abercrombie-mag-keine-dicken-maedchen-einkleiden_aid_987083.html\" target=\"_blank\">Focus.de<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Da ich diese News in der letzten Woche ca. f\u00fcnfzig Mal von Euch verlinkt bekommen habe, m\u00f6chte ich die Sache an dieser Stelle mal aufnehmen. Hier mal grob zusammengefasst, um was es geht: Cool, sportlich, sch\u00f6n: Die Zielgruppe der US-Modemarke \u201eAbercrombie &#038; Fitch\u201c ist klar definiert. Als Konsequenz wird Frauenkleidung nur bis Gr\u00f6\u00dfe L produziert [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7,10,11],"tags":[1301,1304,1302,1303],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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