{"id":21383,"date":"2013-12-05T17:05:07","date_gmt":"2013-12-05T16:05:07","guid":{"rendered":"http:\/\/stevinho.justnetwork.eu\/?p=21383"},"modified":"2013-12-05T17:21:14","modified_gmt":"2013-12-05T16:21:14","slug":"burger-king-buletten-katastrophe","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2013\/12\/05\/burger-king-buletten-katastrophe\/","title":{"rendered":"Burger King: Buletten-Katastrophe"},"content":{"rendered":"<p><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.chip.de\/ii\/2\/2\/5\/8\/1\/4\/3\/4\/Burger_King-e78857e968dfcef4.gif?resize=578%2C340\" width=\"578\" height=\"340\" data-recalc-dims=\"1\" \/><\/center><\/p>\n<blockquote><p>Burger King Norwegen hat auf Facebook eine Marketing-Aktion durchgef\u00fchrt, die manch anderes Unternehmen als sozialen GAU einstufen w\u00fcrde. Zusammen mit der Online-Agentur DIST Creative erstellte die Fast Food-Kette die Website &#8222;Whopper Sellout&#8220;, auf der die urspr\u00fcnglich 38.000 Fans ihre Loyalit\u00e4t beziehungsweise ihre K\u00e4uflichkeit unter Beweis stellen konnten. Entweder sie hielten treu zu Burger King &#8211; oder sie bekamen einen kostenlosen Big Mac und wurden daf\u00fcr auf &#8222;Lebenszeit&#8220; von der Facebook-Seite verbannt. Die Wahl zwischen fettig und fettig fiel eindeutig aus: Nur etwas mehr als 8.000 Facebook-User konnten dem Angebot widerstehen, die gro\u00dfe Mehrheit aber &#8211; also \u00fcber 30.000 &#8222;Fans&#8220; &#8211; entschied sich f\u00fcr den kostenlosen McDonald&#8217;s-Burger. Da Burger King jedoch nur 1.000 Big Macs zu vergeben hatte, ging der Gro\u00dfteil der Rindfleisch-Verr\u00e4ter leer aus.<\/p><\/blockquote>\n<p>Ist halt wieder die Frage: Verzichtet man lieber auf ne Menge Follower und sperrt damit aber auch die ganzen McD-Fanboys aus, oder beh\u00e4lt man die Follower und ertr\u00e4gt die st\u00e4ndigen &#8222;McD ist viel toller als Ihr&#8220;-Spr\u00fcche. Burger King Norwegen hat die ganze Sache in eine nette PR-Kampagne eingebunden und ist die Flamer nun vorerst los. Ich pers\u00f6nlich finde es die richtige Entscheidung!<\/p>\n<p>Quelle: <a href=\"http:\/\/www.chip.de\/news\/Burger-King-Buletten-Katastrophe-auf-Facebook_65811654.html?fbc=fb-fanpage-chip-main\" target=\"_blank\">Chip.de<\/a><\/p>\n<p>Danke an <strong>Oliver <\/strong>f\u00fcr den Link!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Burger King Norwegen hat auf Facebook eine Marketing-Aktion durchgef\u00fchrt, die manch anderes Unternehmen als sozialen GAU einstufen w\u00fcrde. Zusammen mit der Online-Agentur DIST Creative erstellte die Fast Food-Kette die Website &#8222;Whopper Sellout&#8220;, auf der die urspr\u00fcnglich 38.000 Fans ihre Loyalit\u00e4t beziehungsweise ihre K\u00e4uflichkeit unter Beweis stellen konnten. Entweder sie hielten treu zu Burger King &#8211; [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[1436,2361,2362,92],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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