{"id":50485,"date":"2017-02-19T15:15:12","date_gmt":"2017-02-19T14:15:12","guid":{"rendered":"http:\/\/stevinho.justnetwork.eu\/?p=50485"},"modified":"2017-02-19T15:16:28","modified_gmt":"2017-02-19T14:16:28","slug":"youtube-will-sein-werbekonzept-in-videos-ueberarbeiten","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2017\/02\/19\/youtube-will-sein-werbekonzept-in-videos-ueberarbeiten\/","title":{"rendered":"YouTube will sein Werbekonzept in Videos \u00fcberarbeiten"},"content":{"rendered":"

<\/p>\n

Eine Ma\u00dfnahme bei der Erneuerung des YouTube-Werbekonzepts wird sein, dass es ab 2018 in Videos keine nicht-\u00fcberspringbare 30-Sekunden-Werbung mehr geben wird […] Bereits im April vergangenen Jahres hatte YouTube das sogenannte Bumper-Ads-Format eingef\u00fchrt. Die Werbe-Clips haben eine L\u00e4nge von sechs Sekunden und lassen sich ebenfalls nicht \u00fcberspringen. Dieses Format scheint eine h\u00f6here Akzeptanz bei den Zuschauern zu haben.<\/p><\/blockquote>\n

In dem Artikel steht auch noch, dass dies eine Reaktion auf die Facebook-Konkurrenz in Sachen Video-Ads sei. Google\/Youtube geht der „Arsch auf Grundeis“, weil sie Angst haben, dass Werbetreibende zuk\u00fcnftig eher dort ihre Video-Ads buchen. Konkurrenz belebt halt das Gesch\u00e4ft. F\u00fcr uns Kunden eine gute Sache, da mir als \u00fcberzeugter Nicht-Adblocker-User die 30-Sekunden-Werbung bei YT immer hart auf den Sack gehen…<\/p>\n

Quelle: Heise.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eine Ma\u00dfnahme bei der Erneuerung des YouTube-Werbekonzepts wird sein, dass es ab 2018 in Videos keine nicht-\u00fcberspringbare 30-Sekunden-Werbung mehr geben wird […] Bereits im April vergangenen Jahres hatte YouTube das sogenannte Bumper-Ads-Format eingef\u00fchrt. Die Werbe-Clips haben eine L\u00e4nge von sechs Sekunden und lassen sich ebenfalls nicht \u00fcberspringen. Dieses Format scheint eine h\u00f6here Akzeptanz bei den […]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7,16],"tags":[4649,6628,6627],"jetpack_publicize_connections":[],"yoast_head":"\nYouTube will sein Werbekonzept in Videos \u00fcberarbeiten - 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