{"id":64589,"date":"2018-09-28T14:19:19","date_gmt":"2018-09-28T12:19:19","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=64589"},"modified":"2018-09-28T14:21:20","modified_gmt":"2018-09-28T12:21:20","slug":"scrabble-umbenennung-war-nur-ein-marketing-gag","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2018\/09\/28\/scrabble-umbenennung-war-nur-ein-marketing-gag\/","title":{"rendered":"Scrabble: Umbenennung war nur ein Marketing-Gag"},"content":{"rendered":"<blockquote><p>Die Umbenennung des Brettspiel-Klassikers Scrabble in Buchstaben Yolo war doch nur ein Marketing-Gag. Mattel wollte erreichen, dass Deutschland wieder \u00fcber Scrabble redet. Und das ist auch gelungen. Die Kampagne war f\u00fcr das Unternehmen ein voller Erfolg.<\/p><\/blockquote>\n<p>Ich frage mich bei sowas immer: Bringt einem negative PR wirklich so viel, dass immer mehr Personen (Bibi, Katja Krasavice) und Firmen\/Organisationen (beste Beispiel PETA) darauf setzen? Nur weil man (negativ) dar\u00fcber redet, hei\u00dft es doch nicht, dass ich gleich Bock drauf kriege. Ich kaufe mir wegen so nem albernen Schei\u00df doch sicher kein neues Scrabble-Spiel. Und ich trete auch nicht bei PETA ein, weil die Pokemon verklagen oder anmahnen. Ich pers\u00f6nlich bin einfach kein gro\u00dfer Fan dieser Herangehensweise. Auch wenn es im Nachhinein aufgekl\u00e4rt wird, erreicht man bei mir eher das Gegenteil. <\/p>\n<p>Was meint Ihr dazu?<\/p>\n<p>Quelle: <a href=\"http:\/\/www.pcgames.de\/Kurioses-Thema-205466\/News\/scherz-mattel-marketing-buchstaben-yolo-brettspiel-1266061\/?cx_testId=19&#038;cx_testVariant=cx_1&#038;cx_artPos=1&#038;cx_type=behavioral#cxrecs_s\" rel=\"noopener\" target=\"_blank\">PCGames.de<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Die Umbenennung des Brettspiel-Klassikers Scrabble in Buchstaben Yolo war doch nur ein Marketing-Gag. Mattel wollte erreichen, dass Deutschland wieder \u00fcber Scrabble redet. Und das ist auch gelungen. Die Kampagne war f\u00fcr das Unternehmen ein voller Erfolg. Ich frage mich bei sowas immer: Bringt einem negative PR wirklich so viel, dass immer mehr Personen (Bibi, Katja [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":64495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[8497,8498,6196,6391],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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