{"id":65341,"date":"2018-11-02T18:21:28","date_gmt":"2018-11-02T17:21:28","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=65341"},"modified":"2018-11-02T18:21:28","modified_gmt":"2018-11-02T17:21:28","slug":"mcdonalds-steigt-beim-dfb-aus-und-beim-esports-ein","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2018\/11\/02\/mcdonalds-steigt-beim-dfb-aus-und-beim-esports-ein\/","title":{"rendered":"McDonalds steigt beim DFB aus und beim eSports ein!"},"content":{"rendered":"

McDonald’s stellt sich im Sportmarketing neu auf: Die seit 2004 bestehende Partnerschaft mit dem Deutschen Fu\u00dfball-Bund wird nicht fortgesetzt. Daf\u00fcr engagiert sich das Unternehmen st\u00e4rker im E-Sport und setzt die seit Anfang des Jahres bestehende Partnerschaft mit der ESL auch 2019 fort […] McDonald’s will generell st\u00e4rker versuchen, \u00fcber Trendsportarten n\u00e4her an die junge Generation heranzur\u00fccken. Die aus dem DFB-Sponsoring frei werdenden Mittel bieten dem Unternehmen daf\u00fcr die n\u00f6tige Flexibilit\u00e4t.<\/p><\/blockquote>\n

Eat this, DFB und IOC! Ob nun offiziell anerkannter Sport oder nicht, Fakt ist, dass man mit dem eSports eine gro\u00dfe Menge junger Leute erreicht. Im Gegensatz zu den „alten Herren“ beim IOC und beim DFB hat das wenigstens die Werbeindustrie erkannt. Sehr sch\u00f6n!<\/p>\n

Quelle: Horizont.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

McDonald’s stellt sich im Sportmarketing neu auf: Die seit 2004 bestehende Partnerschaft mit dem Deutschen Fu\u00dfball-Bund wird nicht fortgesetzt. Daf\u00fcr engagiert sich das Unternehmen st\u00e4rker im E-Sport und setzt die seit Anfang des Jahres bestehende Partnerschaft mit der ESL auch 2019 fort […] McDonald’s will generell st\u00e4rker versuchen, \u00fcber Trendsportarten n\u00e4her an die junge Generation […]<\/p>\n","protected":false},"author":18,"featured_media":64118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3,4,13],"tags":[7175,5835,88],"jetpack_publicize_connections":[],"yoast_head":"\nMcDonalds steigt beim DFB aus und beim eSports ein! 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