{"id":65341,"date":"2018-11-02T18:21:28","date_gmt":"2018-11-02T17:21:28","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=65341"},"modified":"2018-11-02T18:21:28","modified_gmt":"2018-11-02T17:21:28","slug":"mcdonalds-steigt-beim-dfb-aus-und-beim-esports-ein","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2018\/11\/02\/mcdonalds-steigt-beim-dfb-aus-und-beim-esports-ein\/","title":{"rendered":"McDonalds steigt beim DFB aus und beim eSports ein!"},"content":{"rendered":"<blockquote><p>McDonald&#8217;s stellt sich im Sportmarketing neu auf: Die seit 2004 bestehende Partnerschaft mit dem Deutschen Fu\u00dfball-Bund wird nicht fortgesetzt. Daf\u00fcr engagiert sich das Unternehmen st\u00e4rker im E-Sport und setzt die seit Anfang des Jahres bestehende Partnerschaft mit der ESL auch 2019 fort [&#8230;] McDonald&#8217;s will generell st\u00e4rker versuchen, \u00fcber Trendsportarten n\u00e4her an die junge Generation heranzur\u00fccken. Die aus dem DFB-Sponsoring frei werdenden Mittel bieten dem Unternehmen daf\u00fcr die n\u00f6tige Flexibilit\u00e4t.<\/p><\/blockquote>\n<p>Eat this, DFB und IOC! Ob nun offiziell anerkannter Sport oder nicht, Fakt ist, dass man mit dem eSports eine gro\u00dfe Menge junger Leute erreicht. Im Gegensatz zu den &#8222;alten Herren&#8220; beim IOC und beim DFB hat das wenigstens die Werbeindustrie erkannt. Sehr sch\u00f6n!<\/p>\n<p>Quelle: <a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/dfb-aus-und-mehr-e-sports-die-neue-sportmarketing-strategie-von-mcdonalds-170797?fbclid=IwAR3MO6DeEcp4fyUZ_I2RXXAIaIWIDDVXgY3CtfgwjWxkLT-YEq2U0mIQYI4\" rel=\"noopener\" target=\"_blank\">Horizont.net<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s stellt sich im Sportmarketing neu auf: Die seit 2004 bestehende Partnerschaft mit dem Deutschen Fu\u00dfball-Bund wird nicht fortgesetzt. Daf\u00fcr engagiert sich das Unternehmen st\u00e4rker im E-Sport und setzt die seit Anfang des Jahres bestehende Partnerschaft mit der ESL auch 2019 fort [&#8230;] McDonald&#8217;s will generell st\u00e4rker versuchen, \u00fcber Trendsportarten n\u00e4her an die junge Generation [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":64118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3,4,13],"tags":[7175,5835,88],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonalds steigt beim DFB aus und beim eSports ein! 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