{"id":70747,"date":"2019-07-12T12:41:20","date_gmt":"2019-07-12T10:41:20","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=70747"},"modified":"2019-07-12T12:41:44","modified_gmt":"2019-07-12T10:41:44","slug":"studie-zeigt-einfluss-von-influencern-sinkt-immer-mehr","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2019\/07\/12\/studie-zeigt-einfluss-von-influencern-sinkt-immer-mehr\/","title":{"rendered":"Studie zeigt, Einfluss von Influencern sinkt immer mehr"},"content":{"rendered":"<blockquote><p>Influencer \u00fcben, wie der Name schon sagt, Einfluss auf ihre Fans aus. Sie k\u00f6nnen ihre Follower dazu bringen, Produkte zu kaufen, weswegen die Industrie stark auf diese Werbemethode setzt. Doch die Influencer verlieren einer Studie zufolge immer mehr an Einfluss. (<a href=\"https:\/\/www.pcgames.de\/Internet-Thema-34041\/News\/influencer-instagram-einfluss-studie-1294667\/\" rel=\"noopener noreferrer\" target=\"_blank\">Via<\/a>)<\/p><\/blockquote>\n<p>Ja, Gott sei Dank. Wird auch Zeit, dass die jungen Leute das checken. Wobei es wahrscheinlich auch irgendwann einfach zu offensichtlich wurde, dass manche Influencer nur noch auf Kohle aus sind. Und es gibt auch mittlerweile ein \u00dcberangebot: Wenn Dir alle Deine YT-Stars nur irgendwelche Produkte bzw. ihre cooles Merch penetrant andrehen wollen, machst Du als Fan wahrscheinlich auch irgendwann dicht.<\/p>\n<p>Das ist \u00fcbrigens auch der Grund, warum ich die Sponsoren-Angebote in letzter Zeit nicht angenommen habe: Irgendwie wollen alle Firmen nicht mehr (so wie fr\u00fcher) langfristig mit Dir zusammenarbeiten, sondern bieten Dir nur noch irgendwie Provisionskooperationen an &#8211; sprich Du sollst so viel Zeug wie m\u00f6glich verkaufen und bist dann am Gewinn beteiligt. Zum Gl\u00fcck bin ich nicht in der Position, dass ich so ne Schei\u00dfe annehmen muss. Ich bin Streamer und kein Marktschreier, der seinen Mist verkaufen muss. Ich glaube an langfristige Kooperationen, damit haben wir in der Vergangenheit immer den gr\u00f6\u00dften Erfolg gehabt &#8211; siehe Plantronics, MMOGA und Logitech. Aber die Firmen wollen heutzutage einfach nur noch \u00fcberall &#8222;dr\u00fcberrutschen&#8220; und das schnelle Geld verdienen. Das passt dann ja auch ganz gut zu dieser Generation der Influencer. Die Frage ist, wie lange die Strategie noch funktioniert. Denn wie man an dieser Studie sieht, sind die jungen &#8222;Kunden&#8220; schon \u00fcberladen und der ganzen Werbung \u00fcberdr\u00fcssig.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Influencer \u00fcben, wie der Name schon sagt, Einfluss auf ihre Fans aus. Sie k\u00f6nnen ihre Follower dazu bringen, Produkte zu kaufen, weswegen die Industrie stark auf diese Werbemethode setzt. Doch die Influencer verlieren einer Studie zufolge immer mehr an Einfluss. (Via) Ja, Gott sei Dank. Wird auch Zeit, dass die jungen Leute das checken. Wobei [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":62999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,7708],"tags":[7859,7238,6838,210,5323],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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