{"id":79246,"date":"2020-08-21T13:04:06","date_gmt":"2020-08-21T11:04:06","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=79246"},"modified":"2020-08-21T13:04:06","modified_gmt":"2020-08-21T11:04:06","slug":"agentur-nutzt-twitch-spenden-fuer-burger-king-kampagne","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2020\/08\/21\/agentur-nutzt-twitch-spenden-fuer-burger-king-kampagne\/","title":{"rendered":"Agentur nutzt Twitch-Spenden f\u00fcr Burger King-Kampagne"},"content":{"rendered":"<blockquote><p>Gestern Abend twitterte die in New York ans\u00e4ssige Werbeagentur Ogilvy ein Video, das die Ergebnisse einer Kampagne eines ihrer Teams, DAVID Madrid, demonstriert. Darin spendete ein Ogilvy-Mitarbeiter den Preis f\u00fcr verschiedene Burger King-Artikel &#8211; nicht mehr als 5 Dollar &#8211; an Streamer, die Text-to-Speech-Programme verwenden. (<a href=\"https:\/\/kotaku.com\/streamers-furious-after-ad-company-uses-twitch-donation-1844793252\" rel=\"noopener noreferrer\" target=\"_blank\">Via<\/a>)<\/p><\/blockquote>\n<p>Ihr kennt das vielleicht: Bei manchen Streamern werden bei Spenden die Nachrichten automatisch von Computerstimmen vorgelesen. Ist auf der einen Seite nat\u00fcrlich eine Art &#8222;Schwachstelle&#8220; und sicher nicht f\u00fcr Werbung gedacht. Auf der anderen Seite: Wer legt hier die Regeln fest, was man darf und was man nicht darf. Schaut Euch mal das angeh\u00e4ngte Video dazu an &#8211; einige Streamer haben sich mega dar\u00fcber aufgeregt. Zu Recht?<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Title: The King of Stream<br \/>Client: Burger King<br \/>Team: <a href=\"https:\/\/twitter.com\/weareDAVIDmad?ref_src=twsrc%5Etfw\">@weareDAVIDmad<\/a><\/p>\n<p>Burger King turned Twitch&#39;s donation feature into a marketing campaign.<\/p>\n<p>Check out more <a href=\"https:\/\/twitter.com\/hashtag\/ClientWork?src=hash&amp;ref_src=twsrc%5Etfw\">#ClientWork<\/a>, here: <a href=\"https:\/\/t.co\/F7JV9RUakK\">https:\/\/t.co\/F7JV9RUakK<\/a> <a href=\"https:\/\/t.co\/KUhtxctwhu\">pic.twitter.com\/KUhtxctwhu<\/a><\/p>\n<p>&mdash; Ogilvy (@Ogilvy) <a href=\"https:\/\/twitter.com\/Ogilvy\/status\/1295707612315553799?ref_src=twsrc%5Etfw\">August 18, 2020<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6995215417124453\"\n     data-ad-slot=\"4464469408\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Gestern Abend twitterte die in New York ans\u00e4ssige Werbeagentur Ogilvy ein Video, das die Ergebnisse einer Kampagne eines ihrer Teams, DAVID Madrid, demonstriert. Darin spendete ein Ogilvy-Mitarbeiter den Preis f\u00fcr verschiedene Burger King-Artikel &#8211; nicht mehr als 5 Dollar &#8211; an Streamer, die Text-to-Speech-Programme verwenden. (Via) Ihr kennt das vielleicht: Bei manchen Streamern werden bei [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":79247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,7708,385],"tags":[10699,3265,859],"class_list":["post-79246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-social-media","category-werbung","tag-ogilvy","tag-streamer","tag-twitch"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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