{"id":80049,"date":"2020-09-21T17:42:24","date_gmt":"2020-09-21T15:42:24","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=80049"},"modified":"2020-09-21T17:42:24","modified_gmt":"2020-09-21T15:42:24","slug":"alles-ist-werbung-deswegen-werden-influencer-deutschlandweit-verklagt","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2020\/09\/21\/alles-ist-werbung-deswegen-werden-influencer-deutschlandweit-verklagt\/","title":{"rendered":"Alles ist Werbung: Deswegen werden Influencer deutschlandweit verklagt!"},"content":{"rendered":"<p><em>&#8222;Seit Jahren werden Influencer und YouTuber abgemahnt, verklagt und vor Gericht mit Urteilen zugesch\u00fcttet. Der Vorurf: Schleichwerbung! Von Cathy Hummels, Pamela Reif oder Vreni Frost &#8211; vom OLG M\u00fcnchen, OLG Braunschweig, OLG Koblenz zum KG Berlin. Dahinter stecken nicht die Landesmedienanstalten, die sich eigentlich um Influencer Werbung k\u00fcmmern &#8211; sondern der Verband f\u00fcr sozialer Wettbewerb. Die schicken Abmahungen und Unterlassunserkl\u00e4rungen. <\/p>\n<p>Inzwischen ist die Situation schon so verr\u00fcckt, selbst das Bundesjustizministerium hat angek\u00fcndigt: Wir wollen mehr Rechtssicherheit f\u00fcr Influencer! Bald sollen zwei der F\u00e4lle sogar vor den Bundesgerichtshof gehen. Ich hab mir die Situation mal angeguckt &#8211; und mit Stefanie Lefeldt von der Medienanstalt Berlin-Brandenung, Dr. Sebastian Gorski &#8211; Rechtsanwalt von Vreni Frost und Ann-Katrin Schmitz, Mitbegr\u00fcnderin von Novalanalove gesprochen. Muss man alles als Werbung kennzeichnen? Alles ist Werbung? Werbung wegen Markennennung?&#8220;<\/em><\/p>\n<p>Ja, um wem haben wir diese bescheuerte Entwicklung zu verdanken? Den ganzen Influencern und Youtubern, die in den letzten Jahre ihre Videos mit Product-Placements vollgeballert haben. Man kann es nicht derma\u00dfen \u00fcbertreiben, die eigenen Bilder und Stories mit &#8222;heimlicher Werbung&#8220; \u00fcberfluten und sich am Ende dar\u00fcber beschweren, dass es eine neue Gesetzeslage gibt, die versucht, genau sowas zu regulieren. Das ist schlicht und einfach ein hausgemachtes Problem, das Bibi und co zu verantworten haben&#8230;<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9mnQiw8eAdQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6995215417124453\"\n     data-ad-slot=\"4464469408\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&#8222;Seit Jahren werden Influencer und YouTuber abgemahnt, verklagt und vor Gericht mit Urteilen zugesch\u00fcttet. Der Vorurf: Schleichwerbung! Von Cathy Hummels, Pamela Reif oder Vreni Frost &#8211; vom OLG M\u00fcnchen, OLG Braunschweig, OLG Koblenz zum KG Berlin. Dahinter stecken nicht die Landesmedienanstalten, die sich eigentlich um Influencer Werbung k\u00fcmmern &#8211; sondern der Verband f\u00fcr sozialer Wettbewerb. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":80050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[7708,385,16],"tags":[7859,532,10812,6802,5323],"class_list":["post-80049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-werbung","category-youtube","tag-influencer","tag-klage","tag-placement","tag-produkt","tag-youtuber"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alles ist Werbung: Deswegen werden Influencer deutschlandweit verklagt! 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