{"id":82652,"date":"2021-01-26T12:48:00","date_gmt":"2021-01-26T11:48:00","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=82652"},"modified":"2021-01-26T12:48:00","modified_gmt":"2021-01-26T11:48:00","slug":"neues-gesetz-von-jens-spahn-dhb-team-droht-verlust-von-trikot-sponsor","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2021\/01\/26\/neues-gesetz-von-jens-spahn-dhb-team-droht-verlust-von-trikot-sponsor\/","title":{"rendered":"Neues Gesetz von Jens Spahn: DHB-Team droht Verlust von Trikot-Sponsor"},"content":{"rendered":"<blockquote><p>Das Bundesgesundheitsministerium (BMG) plant ein weitgehendes Verbot von Banden- und Trikotwerbung f\u00fcr gesetzliche Krankenkassen im Sport. Das BMG argumentiert in seinem Entwurf, dass das Sponsoring nicht zur Vermittlung sachbezogener Informationen diene, sondern &#8222;allenfalls der Steigerung des Bekanntheitsgrades und der Aufwertung des \u00f6ffentlichen Images der Krankenkasse durch die Assoziation mit einem beliebten Verein oder Turnier&#8220;. (<a href=\"https:\/\/www.t-online.de\/sport\/handball\/id_89344868\/neues-gesetz-von-jens-spahn-dhb-team-droht-verlust-von-trikot-sponsor-.html?fbclid=IwAR27OEpcpm6fa80we3sO6R68WaPEqh0SV0zB7mvAtxZ693LQ7uUliqssWbg\" rel=\"noopener noreferrer\" target=\"_blank\">Via<\/a>)<\/p><\/blockquote>\n<p>Spannende Entwicklung. Das Problem: Die AOK ist Haupt-Trikotsponsor der Handball-Nationalmannschaft. Dar\u00fcber hinaus gibt es viele Vereine aus der Fu\u00dfball-Bundesliga, die Krankenkassen als Sponsoren haben und daf\u00fcr Millionen kassieren. Denen allen geht gerade der &#8222;Arsch auf Grundeis&#8220;, weil die Vereine durch Corona eh schon gebeutelt sind. Es wird in dieser Sache gerade mir Argumenten um sich geworfen, warum es total Sinn macht, dass man f\u00fcr Krankenkassen werben darf&#8230;<\/p>\n<blockquote><p>&#8222;Diese Kooperation nutzt Emotionen, um Botschaften zu Pr\u00e4vention und Gesundheit zu senden. Unsere Spieler\/innen sind Vorbilder&#8220;, so Schober (Vorstandsvorsitzende des Deutschen Handballbundes).<\/p><\/blockquote>\n<p>Ist halt die Frage: Darf ein Sponsoring mit einer Krankenkasse suggerieren, dass man unbedingt dort Mitglied werden m\u00fcsse, weil man es dann sicher auch im Sport schafft? Oder ist sowas v\u00f6llig okay, weil ja auch andere Sponsoren &#8222;falsche Signale&#8220; und &#8222;Versprechungen&#8220; f\u00fcr ihre Produkte in der Werbung machen? Wie seht Ihr die Sache?<\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6995215417124453\"\n     data-ad-slot=\"4464469408\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Das Bundesgesundheitsministerium (BMG) plant ein weitgehendes Verbot von Banden- und Trikotwerbung f\u00fcr gesetzliche Krankenkassen im Sport. Das BMG argumentiert in seinem Entwurf, dass das Sponsoring nicht zur Vermittlung sachbezogener Informationen diene, sondern &#8222;allenfalls der Steigerung des Bekanntheitsgrades und der Aufwertung des \u00f6ffentlichen Images der Krankenkasse durch die Assoziation mit einem beliebten Verein oder Turnier&#8220;. (Via) [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":18,"featured_media":67116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11,13],"tags":[11196,11197,11198,6487,8536],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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