{"id":87074,"date":"2021-08-09T08:48:57","date_gmt":"2021-08-09T06:48:57","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=87074"},"modified":"2021-08-09T08:48:57","modified_gmt":"2021-08-09T06:48:57","slug":"blizzard-die-overwatch-league-hat-beinahe-alle-partner-verloren","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2021\/08\/09\/blizzard-die-overwatch-league-hat-beinahe-alle-partner-verloren\/","title":{"rendered":"Blizzard: Die Overwatch League hat beinahe alle Partner verloren"},"content":{"rendered":"<blockquote><p>Another sponsor has pulled its endorsement from Activision Blizzard\u2019s Overwatch League. On Friday, the Kellogg Co. confirmed that it \u201cwill not be moving forward\u201d with OWL partnership programs this year. The move is Kellogg\u2019s response to <a href=\"https:\/\/www.polygon.com\/22608372\/activision-blizzard-lawsuit-explainer-sex-harassment-discrimination-gender-fired-resigned\">allegations of gender-based discrimination and sexual harassment<\/a> at <a href=\"https:\/\/www.polygon.com\/game\/overwatch\/37910\"><em>Overwatch<\/em><\/a> publisher and developer Blizzard Entertainment. (<a href=\"https:\/\/www.polygon.com\/22613315\/overwatch-league-sponsor-kelloggs-pulls-ads-activision-blizzard-lawsuit\">via<\/a>)<\/p><\/blockquote>\n<p>Scheinbar war der in der letzten Woche bemerkte Austritt von T-Mobile als Sponsor von Activion Blizzards <span class=\"hiddenSpellError\">eSports-Liegen<\/span> tats\u00e4chlich nur der Auftakt f\u00fcr eine Welle an Reaktionen dieser Art. Am vergangenen Wochenende sind n\u00e4mlich noch weitere Sponsoren abgesprungen, die auf diese Weise scheinbar auf die enorm negative Berichterstattung rund um die Klage\/n gegen Activion Blizzard reagieren.<\/p>\n<p>Zu diesen verlorenen Sponsoren geh\u00f6rt unter anderem <span class=\"hiddenSpellError\">Kellogg<\/span> Co. Im Jahr 2019 ging dieses Unternehmen eine Partnerschaft mit der <span class=\"hiddenSpellError\">Overwatch<\/span> League ein, deren Ende eigentlich erst f\u00fcr 2022 angesetzt war. Dadurch machte die Liga in ihren Events immer wieder direkte Werbung f\u00fcr das Unternehmen und <span class=\"hiddenSpellError\">Kellogg<\/span> Co hat Merchandise f\u00fcr <span class=\"hiddenSpellError\">Overwatch<\/span> produziert. Die <span class=\"hiddenSpellError\">L\u00facio-Oh<\/span> Fr\u00fchst\u00fccksflocken waren ein Ergebnis dieser Partnerschaft. Leider hat <span class=\"hiddenSpellError\">Kellogg<\/span> Co diese Zusammenarbeit in der vergangenen Woche wohl beendet, weil sie die Anschuldigen gegen Activion Blizzard nicht mit ihrer Firmenpolitik unter einen Hut bringen k\u00f6nnen. Da <span class=\"hiddenSpellError\">Cheez-It<\/span> Grooves und Pringles kleinere Teile dieser Firma darstellen, sind mittlerweile auch die Logos dieser Produkte aus den <span class=\"hiddenSpellError\">eSports-Ligen<\/span> verschwunden.<\/p>\n<blockquote><p><strong>Kellogg:<\/strong> We find these allegations troubling and inconsistent with our commitment to equity, diversity and inclusion. While Activision Blizzard has announced plans to address the challenging issues it faces, we will not be moving forward with any new programs this year, but will continue to review progress made against their plans.<\/p><\/blockquote>\n<p>Zus\u00e4tzlich dazu sieht es aktuell ganz danach aus, als w\u00e4re am vergangenen Wochenende auch noch IBM als Sponsor der Overwatch League abgesprungen. Zumindest war das Logo dieses Unternehmens am Wochenende bei keinem der Events zu sehen und die offizielle Seite der Liga listet die Firma nicht mehr auf Sponsor auf. Bisher gibt es aber noch keine offiziellen Informationen zu diesem Austritt. Es ist allerdings sehr wahrscheinlich, dass das Ganze ebenfalls mit der negativen Stimmung rund um Blizzard zusammenh\u00e4ngt.<\/p>\n<p>Derzeit listet die vor einigen Wochen sehr umfangreich gewesene <a href=\"https:\/\/overwatchleague.com\/en-us\/partners\">Liste<\/a> mit den offiziellen Partnern der Overwatch League nur noch xfinity, Coca Cola und Teamspeak als Sponsoren auf. Coca Cola hat dabei allerdings bereits verk\u00fcndet, dass sie diese Zusammenarbeit noch einmal \u00fcberdenken und erst einmal etwas Distanz aufbauen wollen. Derzeit deutet also alles darauf hin, dass die eSpors-Ligen von Activion Blizzard jetzt erst einmal mit einer sehr limitierten Anzahl von Partnern auskommen m\u00fcssen. Solch ein Verlust kann sich nur negativ auf die Liga, die Teams und die Einnahmen auswirken.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Another sponsor has pulled its endorsement from Activision Blizzard\u2019s Overwatch League. On Friday, the Kellogg Co. confirmed that it \u201cwill not be moving forward\u201d with OWL partnership programs this year. The move is Kellogg\u2019s response to allegations of gender-based discrimination and sexual harassment at Overwatch publisher and developer Blizzard Entertainment. (via) Scheinbar war der in [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":60509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[1148,1112,319,3578],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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