{"id":87412,"date":"2021-08-21T14:27:38","date_gmt":"2021-08-21T12:27:38","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=87412"},"modified":"2021-08-21T14:28:57","modified_gmt":"2021-08-21T12:28:57","slug":"activisions-name-fehlt-bei-dem-marketing-fuer-call-of-duty-vanguard","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2021\/08\/21\/activisions-name-fehlt-bei-dem-marketing-fuer-call-of-duty-vanguard\/","title":{"rendered":"Activisions Name fehlt bei dem Marketing f\u00fcr Call Of Duty: Vanguard"},"content":{"rendered":"

Call of Duty: Vanguard<\/em> was officially announced<\/a> yesterday, the first major Activision Blizzard reveal since the corporation came under public scrutiny for its abhorrent treatment of female employees<\/a>. A minor detail in the reveal video has some speculating that Activision is keen to avoid reminding everyone it\u2019s involved in the game\u2019s development. (via<\/a>)<\/p><\/blockquote>\n

Am vergangenen Donnerstag wurde mit Call Of Duty: Vanguard<\/span> der n\u00e4chste Ableger dieser bekannten Reihe an erfolgreichen Ego-Shootern enth\u00fcllt. Selbstverst\u00e4ndlich fungiert Activision auch bei diesem Titel wieder als offizieller Publisher und wichtiger Unterst\u00fctzer. \u00dcberraschenderweise wird dieser Umstand aber nicht wirklich deutlich, wenn man sich das bisherige Marketing f\u00fcr Call Of Duty: Vanguard<\/span> und das bisher ver\u00f6ffentlichte Bildmaterial anschaut.<\/p>\n

Aufmerksamen Fans ist in den vergangenen Tagen n\u00e4mlich aufgefallen, dass der offizielle Enth\u00fcllungs-Trailer<\/span>, die Shop-Seite und das sonstige Marketing f\u00fcr Call Of Duty: Vanguard<\/span> scheinbar komplett auf Activisions Namen<\/span> verzichten. Die Namen der anderen an der Entwicklung beteiligten Firmen werden allerdings weiterhin aufgef\u00fchrt und stolz pr\u00e4sentiert. Die einzige Ausnahme sind einige klein gedruckte und gesetzlich vorgeschriebene Hinweistexte rund um das Copyright des Spiels. Da das Logo von Activision seit 2013 in allen Trailern zu Call of Duty auftauchte und der Publisher normalerweise in Shopseiten aufgef\u00fchrt wird, ist der Verzicht auf diesen Hinweis bei diesem neuen Spiel recht auff\u00e4llig.<\/p>\n

Activision: This was a creative choice that reflects how Vanguard<\/em> represents the next major installment in the franchise.<\/p><\/blockquote>\n

Auch wenn ein Pressesprecher von Activision das Fehlen des Logos gegen\u00fcber Kotaku als eine bewusst getroffene kreative Entscheidung verpackte, so ist dieser Fall f\u00fcr die meisten Spieler aber recht eindeutig. F\u00fcr die Fans ist der Verzicht auf das Logo n\u00e4mlich ein offensichtlicher Versuch die Beziehung zwischen dem neuen Call of Duty und Activision herunterzuspielen und den Publisher ein wenig von dem Titel zu distanzieren. Activision k\u00f6nnte diese Ma\u00dfnahme f\u00fcr sinnvoll halten, weil ihr Firmenname aufgrund der laufenden Klage gegen Activision Blizzard derzeit oft mit der schlechten Behandlung von Frauen am Arbeitsplatz, sexueller Bel\u00e4stigung und anderen problematischen Situationen verbunden wird. Es w\u00e4re zumindest nicht das erste Mal, dass ein Entwickler aus genau solch einem Grund auf Logos oder Namen verzichtet.<\/p>\n

\n

I find it hilarious that ActiBlizz is going out of their way to hide the Activision name from the CoD trailer.<\/p>\n

Fuck Activision Blizzard, by the way. pic.twitter.com\/sPYmSmXYSA<\/a><\/p>\n

\u2014 Nabil #BLM #StopAsianHate (@Neoxon619) August 19, 2021<\/a><\/p><\/blockquote>\n

\n

They even removed the Activision logo from the pre-order page. I also included the other BattleNet CoD pages for reference. pic.twitter.com\/B4RjljQfmK<\/a><\/p>\n

\u2014 Nabil #BLM #StopAsianHate (@Neoxon619) August 20, 2021<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Call of Duty: Vanguard was officially announced yesterday, the first major Activision Blizzard reveal since the corporation came under public scrutiny for its abhorrent treatment of female employees. A minor detail in the reveal video has some speculating that Activision is keen to avoid reminding everyone it\u2019s involved in the game\u2019s development. (via) Am vergangenen […]<\/p>\n","protected":false},"author":10647,"featured_media":87416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[1148,1117,532,120,4603],"class_list":["post-87412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-activision","tag-call-of-duty","tag-klage","tag-marketing","tag-werbung"],"jetpack_publicize_connections":[],"yoast_head":"\nActivisions Name fehlt bei dem Marketing f\u00fcr Call Of Duty: Vanguard - 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