{"id":88558,"date":"2021-10-03T10:37:15","date_gmt":"2021-10-03T08:37:15","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=88558"},"modified":"2021-10-03T10:37:15","modified_gmt":"2021-10-03T08:37:15","slug":"eine-werbekampagne-fuer-cola-beinhaltet-elemente-von-bfa","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2021\/10\/03\/eine-werbekampagne-fuer-cola-beinhaltet-elemente-von-bfa\/","title":{"rendered":"Eine Werbekampagne f\u00fcr Cola beinhaltet Elemente von BfA"},"content":{"rendered":"<p>Vor Kurzem startete Coca-Cola eine sehr sonderbaren neuen Werbekampagne, die aktiv Gamer als Zielgruppe f\u00fcr dieses Produkt ausw\u00e4hlt. Als Teil dieser Kampagne wurde ein in mehreren Varianten vorhandener neuer Werbeclip auf <span class=\"hiddenSpellError\">Youtube<\/span> ver\u00f6ffentlicht, der Fans von World of Warcraft \u00fcberraschend bekannt vorkommen sollte. Dieses Video beinhaltet n\u00e4mlich die eine oder andere Szene, deren Optik und Aufbau beinahe dem Intro <span class=\"hiddenSpellError\">Cinematic<\/span> von Battle for Azeroth entspricht.<\/p>\n<p>Die Werbung zeigt zwei <span class=\"hiddenSpellError\">professionale<\/span> <span class=\"hiddenSpellError\">eSports-Teams<\/span>, die sich gerade in einem Match in einer stark an <span class=\"hiddenSpellError\">BfA<\/span> erinnernden Welt befinden. Einer der Spieler greift dann mitten in der Runde (<em>macht man ja so<span class=\"hiddenGrammarError\">&#8230;<\/span><\/em>) in einen kleinen K\u00fchlschrank und zieht eine Flasche <span class=\"hiddenGrammarError\">Coca Cola<\/span> aus dem Beh\u00e4lter. Dadurch wird dann sonderbarerweise ein Signal an das Spiel geschickt, welches den gestorbenen Charakter des Spielers wiederbelebt. Die Figur sieht sich den Kampf an, wechselt danach die Seite und hilft pl\u00f6tzlich seinen Feinden. Die Zuschauer sind \u00fcberrascht von diesen Ereignissen, die scheinbar die <span class=\"hiddenSpellError\">Ingame<\/span> Welt in ein friedliches Paradies verwandeln. Das Ganze l\u00e4uft dann unter dem Spruch <span class=\"hiddenGrammarError\">&#8222;<\/span><em><span class=\"hiddenSpellError\">One<\/span> Coke <span class=\"hiddenSpellError\">Away<\/span> <span class=\"hiddenSpellError\">From<\/span> <span class=\"hiddenSpellError\">Each<\/span> <span class=\"hiddenSpellError\">Other<\/span><\/em><span class=\"hiddenGrammarError\">&#8222;<\/span>.<\/p>\n<p>Es ist auf jeden Fall ein sehr sonderbarer Werbespot, der zwar die \u00fcblichen Themen von Werbung f\u00fcr Cola aufgreift, aber scheinbar nicht seine Zielgruppe ansprechen kann. Die bisherigen Reaktionen auf diese Werbung sind ziemlich negativ und viele Spieler machen sich \u00fcber den Aufbau des Videos lustig. Zus\u00e4tzlich dazu ist es sehr unwahrscheinlich, dass Blizzard Entertainment an der Entstehung dieses Videos beteiligt war. Ansonsten w\u00fcrde das Ganze etwas besser aussehen und man w\u00fcrde ihr Logo sehen.<\/p>\n<blockquote><p>Discover the newest Coca-Cola story, an epic tale at the crossroads of worlds where a fearless warrior and a young gamer will pave the way to a new dawn, change the course of history\u2026 and unveil the true meaning of Real Magic<\/p><\/blockquote>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J2QZjUzWPMA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Vor Kurzem startete Coca-Cola eine sehr sonderbaren neuen Werbekampagne, die aktiv Gamer als Zielgruppe f\u00fcr dieses Produkt ausw\u00e4hlt. Als Teil dieser Kampagne wurde ein in mehreren Varianten vorhandener neuer Werbeclip auf Youtube ver\u00f6ffentlicht, der Fans von World of Warcraft \u00fcberraschend bekannt vorkommen sollte. Dieses Video beinhaltet n\u00e4mlich die eine oder andere Szene, deren Optik und [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":74017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7,8],"tags":[8083,4172,4603,287],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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