{"id":91294,"date":"2022-01-24T11:02:02","date_gmt":"2022-01-24T10:02:02","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=91294"},"modified":"2022-01-24T11:02:02","modified_gmt":"2022-01-24T10:02:02","slug":"das-europaeische-parlament-genehmigt-strengere-regeln-fuer-gezielte-werbung","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/01\/24\/das-europaeische-parlament-genehmigt-strengere-regeln-fuer-gezielte-werbung\/","title":{"rendered":"Das europ\u00e4ische Parlament genehmigt strengere Regeln f\u00fcr gezielte Werbung"},"content":{"rendered":"

Tech platforms such as Alphabet Inc.<\/a>\u2019s Google and Meta Platforms Inc.<\/a>\u2019s Facebook face tighter restrictions on how they target ads to users, after European lawmakers voted to toughen upcoming legislation. (via<\/a>)<\/p><\/blockquote>\n

Am vergangenen Donnerstag hat das Europ\u00e4ische Parlament \u00fcber neue Regulierungen abgestimmt, die es gro\u00dfen Firmen schwerer gestalten sollen, gezielte Werbung gegen ihre Nutzer anzuwenden. Der Vorschlag wurde mit 530 Stimmen f\u00fcr diese Regel, 78 Stimmen dagegen und 80 Enthaltungen mit<\/span> einer gewaltigen Mehrheit angenommen. Das Ganze k\u00f6nnte bereits 2023 als Teil des stark diskutierten Digital Services Act<\/a> in Kraft treten, wenn es bei den Gespr\u00e4chen mit dem EU-Rat und den Mitgliedsstaaten keine Probleme gibt.<\/p>\n

Diese neuen strengeren Regeln f\u00fcr gezielte Werbung sollen daf\u00fcr sorgen, dass gr\u00f6\u00dfere Tech-Firmen wie beispielsweise Google oder Amazon die sensiblen Daten ihrer Nutzern<\/span> nicht mehr ganz so einfach nur gezielte Werbung nutzen k\u00f6nnen. Dadurch muss jeder Dienst eine Option besitzen, die den Kunden den Ausstieg aus diesem Vorgang erlaubt. Wenn sich ein Nutzer f\u00fcr diesen Schritt entscheiden, dann darf die Firma seine sexuelle Ausrichtung, seine Religion, seine Rasse oder andere Faktoren nicht mehr l\u00e4nger f\u00fcr Werbung verwenden.<\/p>\n

Ansonsten konnten die Verantwortlichen sich wohl auch noch auf einige weitere Ma\u00dfnahmen einigen. Dazu geh\u00f6rt ein Verbot f\u00fcr die Verwendung von sogenannten „<\/span>dark<\/span> patterns<\/span>„<\/span> (Zwang f\u00fcr die Zustimmung der aktiven Verfolgung<\/em>) und eine neue Regel, die das Anvisieren von Kindern mit gezielter Werbung verbietet. Zus\u00e4tzlich dazu d\u00fcrfen Nutzer in Zukunft einen Ausgleich von Firmen fordern, wenn die Unternehmen permanent sch\u00e4dliche Inhalte bewerben.<\/p>\n

Es bleibt abzuwarten, ob diese neuen Regeln tats\u00e4chlich in der EU in Kraft treten und wie die Staaten das Ganze umsetzen w\u00fcrden. Ich pers\u00f6nlich halte zumindest ein Verbot f\u00fcr gezielte Werbung an Kinder durchaus sinnvoll. Man h\u00f6rt immer mal wieder, dass Kinder teilweise Unmengen von Geld in bestimmte Ware oder Spiele investieren und enorme Schulden machen. Solch ein Verhalten muss durch ausgerichtete Werbung nicht noch verst\u00e4rkt werden.<\/p>\n

\n

Yes! with a huge majority, the European Parliament adopted the Digital Services Act. A big win, with support from left to right \ud83d\udcaa!
\nSpecial thanks to all the colleagues that worked so hard to achieve this result. (cc @SchaldemoseMEP<\/a>) #DSA<\/a> #DigitalServicesAct<\/a> pic.twitter.com\/1wiVfCqlw2<\/a><\/p>\n

\u2014 Paul Tang (@paultang) January 20, 2022<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Tech platforms such as Alphabet Inc.\u2019s Google and Meta Platforms Inc.\u2019s Facebook face tighter restrictions on how they target ads to users, after European lawmakers voted to toughen upcoming legislation. (via) Am vergangenen Donnerstag hat das Europ\u00e4ische Parlament \u00fcber neue Regulierungen abgestimmt, die es gro\u00dfen Firmen schwerer gestalten sollen, gezielte Werbung gegen ihre Nutzer anzuwenden. […]<\/p>\n","protected":false},"author":10647,"featured_media":59868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[3261,202,6576,4603],"jetpack_publicize_connections":[],"yoast_head":"\nDas europ\u00e4ische Parlament genehmigt strengere Regeln f\u00fcr gezielte Werbung - 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