{"id":93244,"date":"2022-04-18T16:15:09","date_gmt":"2022-04-18T14:15:09","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=93244"},"modified":"2022-04-18T16:15:23","modified_gmt":"2022-04-18T14:15:23","slug":"microsoft-moechte-wohl-werbung-direkt-in-ihre-f2p-spiele-schalten","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/04\/18\/microsoft-moechte-wohl-werbung-direkt-in-ihre-f2p-spiele-schalten\/","title":{"rendered":"Microsoft m\u00f6chte Werbung direkt in ihre F2P-Spiele schalten"},"content":{"rendered":"<blockquote><p>Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from <a href=\"https:\/\/www.businessinsider.com\/microsoft-is-building-an-advertising-program-for-xbox-2022-4\"><em>Insider<\/em><\/a>. Sources familiar with the situation told <em>Insider<\/em> that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. (<a href=\"https:\/\/www.theverge.com\/2022\/4\/16\/23027934\/microsoft-report-ads-free-to-play-xbox-games\">via<\/a>)<\/p><\/blockquote>\n<p>Einem Bericht von <a href=\"https:\/\/www.businessinsider.com\/microsoft-is-building-an-advertising-program-for-xbox-2022-4\">Insider<\/a> zufolge arbeitet Microsoft aktuell an einem durchaus interessanten neuen Programm rund um Werbung in Videospielen. Laut dem Bericht soll diese Neuerungen es ausgew\u00e4hlten Marken erlauben, die Werbung f\u00fcr ihre Produkte direkt in ausgew\u00e4hlte F2P-Spiele f\u00fcr die Xbox zu schalten. Die Werbung w\u00fcrde den Spielern dann in ihren jeweiligen Partien bzw. Spielsitzungen direkt in der Spielwelt angezeigt werden.<\/p>\n<p>Aktuell gibt es noch wenig Informationen dar\u00fcber, wie Microsoft das Ganze genau umsetzen m\u00f6chte. Allerdings wurden bereits mehrere m\u00f6gliche Beispiele in den Raum geworfen. Die Werbung k\u00f6nnte dann beispielsweise auf Leinw\u00e4nden an den R\u00e4ndern von Rennspielen auftauchen, die Form von Skins annehmen oder direkt als Video in Spielen angezeigt werden. Den Verantwortlichen ist wohl wichtig, dass diese Werbung sich nicht negativ auf das Gameplay auswirkt.<\/p>\n<p>Aktuell macht sich Microsoft wohl aktuell Sorgen dar\u00fcber, wie die Spiele rauf solche Werbung reagieren k\u00f6nnten. Man m\u00f6chte ihre Kunden weder <span class=\"hiddenGrammarError\">ver\u00e4rgern<\/span> noch st\u00f6ren. Aus diesem Grund plant die Firma auch den Aufbau eines stark limitierten Marktplatzes f\u00fcr die erlaubten Marken. Auf diese Weise m\u00f6chte Microsoft sicherstellen, dass die Kunden nicht zu stark bel\u00e4stigt werden und nur brauchbare Werbung zu sehen bekommen.<\/p>\n<blockquote><p>Microsoft is reportedly concerned that the ads could \u201cirritate\u201d players and is planning on building a \u201cprivate marketplace\u201d to let only select brands into the program.<\/p>\n<p>Ansonsten sieht es \u00fcberraschenderweise ganz danach aus, als w\u00fcrde Microsoft sich laut Insidern nicht einmal f\u00fcr die Einnahmen durch die Werbespots interessieren. Angeblich d\u00fcrfen die Werbefirmen und die Entwickler der Spiele sich die erzielten Gewinne vollst\u00e4ndig teilen. Derzeit gibt es keine Informationen dazu, warum die Firma auf diese Einnahmen verzichtet. Eine M\u00f6glichkeit k\u00f6nnte darauf hinauslaufen, dass das Ganze einfach nur mehr Entwickler von F2P-Titeln zu der Plattform locken soll und Microsoft andere Ziele als reine Gewinne verfolgt.<\/p><\/blockquote>\n<p>Wenn Microsoft das Ganze f\u00fcr alle Xbox-Titel umsetzen w\u00fcrde, dann w\u00e4re ich ziemlich ver\u00e4rgert. Schlie\u00dflich erwarte ich bei einem 60 oder 70 Euro teuren Titel, dass ich in Ruhe spielen kann und keine Werbung ertragen muss. Da das Ganze nur f\u00fcr F2P-Titel entwickelt wird, f\u00e4llt meine Einsch\u00e4tzung etwas anders aus. In diesen Spielen ist Werbung zwar trotzdem l\u00e4stig, aber ich k\u00f6nnte vermutlich damit leben, wenn sie Werbung selbst nicht st\u00f6rt und es daf\u00fcr keine P2W Elemente gibt. Das w\u00e4re f\u00fcr mich ein sinnvoller Ausgleich f\u00fcr diese Werbung.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider. Sources familiar with the situation told Insider that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. (via) Einem Bericht von Insider zufolge arbeitet [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":62578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[323,4274,337,4603],"class_list":["post-93244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-computerspiele","tag-entwickler","tag-microsoft","tag-werbung"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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