{"id":93360,"date":"2022-04-23T11:37:50","date_gmt":"2022-04-23T09:37:50","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=93360"},"modified":"2022-04-23T11:37:50","modified_gmt":"2022-04-23T09:37:50","slug":"twitter-verbietet-irrefuehrende-werbung-ueber-den-klimawandel","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/04\/23\/twitter-verbietet-irrefuehrende-werbung-ueber-den-klimawandel\/","title":{"rendered":"Twitter verbietet irref\u00fchrende Werbung \u00fcber den Klimawandel"},"content":{"rendered":"

Twitter levied a new ban today on \u201cmisleading\u201d advertisements \u201cthat contradict the scientific consensus on climate change.\u201d (Via<\/a>)<\/p><\/blockquote>\n

Bei dem gestrigen Freitag, den 22. April 2022 handelte es sich um den diesj\u00e4hrigen Tag der Erde, der die Wertsch\u00e4tzung f\u00fcr unsere Umwelt st\u00e4rken soll. Firmen nutzen diesen Tag oft daf\u00fcr, um neue gr\u00fcne Richtlinien oder Pl\u00e4ne vorzustellen und ihr Image etwas aufzuwerten. Zu diesen Unternehmen geh\u00f6rte in diesem Jahr auch Twitter, welches eine interessante \u00c4nderung an ihren Richtlinien f\u00fcr die erlaubte Werbung auf der Plattform vorstellte.<\/p>\n

Laut einer gestern ver\u00f6ffentlichten Presseerkl\u00e4rung f\u00e4llt irref\u00fchrende Werbung zu dem Klimawandel oder seinen Folgen jetzt unter die Politik f\u00fcr unpassende Inhalte der Plattform. Werbung dieser Art ist somit jetzt also verboten und darf nicht mehr l\u00e4nger auf der Plattform geschaltet werden. Die Plattform hat sich wohl f\u00fcr diesen Schritt entschieden, damit Klimaleugnung auf Twitter nicht mehr l\u00e4nger monetarisiert werden kann. Zus\u00e4tzlich dazu sollte Werbung dieser Art keine negativen Auswirkungen auf wichtige Diskussionen \u00fcber den Klimawandel haben.<\/p>\n

F\u00fcr Twitter ist irref\u00fchrende Werbung zu dem Klimawandel jegliche Werbung, die dem aktuellen wissenschaftlichen Konsens in diesem Bereich widerspricht. Diese Einsch\u00e4tzung basiert dabei dann auf ma\u00dfgeblichen anerkannten Quellen wie beispielsweise den Berichten des Intergovernmental<\/span> Panel on<\/span> Climate Change. Twitter m\u00f6chte in den n\u00e4chsten Monaten weitere Informationen dar\u00fcber ver\u00f6ffentlichen, wie die Plattform wertvolle Diskussionen \u00fcber den Klimawandeln unterst\u00fctzen m\u00f6chte.<\/p>\n

Die sozialen Netzwerke sind extrem gut darin, Falschinformationen zu wichtigen Themen zu verbreiten und unaufmerksame Menschen von inkorrekten Annahmen zu \u00fcberzeugen. Daher finde ich es eigentlich auch sehr gut, dass Plattformen wie Twitter aktiv gegen Falschinformationen vorgehen und auch irref\u00fchrende Werbung verbieten. Selbst, wenn Werbung dieser Art im Vergleich zu den eigentlichen Nachrichten von Menschen vermutlich nur einen kleinen Teil dazu beitr\u00e4gt, Falschinformationen weiterzuleiten.<\/p>\n

\n

Accelerating our climate commitments on Earth Day<\/h1>\n

Climate-forward approach to ads\u00a0<\/b><\/p>\n

People around the world use Twitter to connect with others passionate about protecting our planet. Last year, we introduced a dedicated Topic<\/a> to help people find personalized conversations about climate change. And, to support conversation around #COP26, we rolled out pre-bunks<\/a> \u2014 hubs of credible, authoritative information across a range of key themes, like the science backing climate change, made available in the Explore tab, Search, and Trends.<\/p>\n

To better serve these conversations, misleading advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy<\/a>. We believe that climate denialism shouldn\u2019t be monetized on Twitter, and that misrepresentative ads shouldn\u2019t detract from important conversations about the climate crisis. This approach is informed by authoritative sources, like the Intergovernmental Panel on Climate Change<\/a> Assessment Reports.<\/p>\n

We recognize that misleading information about climate change can undermine efforts to protect the planet. In the coming months, we\u2019ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter.<\/p><\/blockquote>\n

(via)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter levied a new ban today on \u201cmisleading\u201d advertisements \u201cthat contradict the scientific consensus on climate change.\u201d (Via) Bei dem gestrigen Freitag, den 22. April 2022 handelte es sich um den diesj\u00e4hrigen Tag der Erde, der die Wertsch\u00e4tzung f\u00fcr unsere Umwelt st\u00e4rken soll. Firmen nutzen diesen Tag oft daf\u00fcr, um neue gr\u00fcne Richtlinien oder Pl\u00e4ne […]<\/p>\n","protected":false},"author":10647,"featured_media":92115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[7],"tags":[7081,12696,6868,376,4603],"class_list":["post-93360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-bann","tag-falschinformationen","tag-klimawandel","tag-twitter","tag-werbung"],"jetpack_publicize_connections":[],"yoast_head":"\nTwitter verbietet irref\u00fchrende Werbung \u00fcber den Klimawandel - 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