{"id":93593,"date":"2022-05-05T15:58:08","date_gmt":"2022-05-05T13:58:08","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=93593"},"modified":"2022-05-05T15:58:08","modified_gmt":"2022-05-05T13:58:08","slug":"tiktok-will-die-werbeeinnahmen-bald-mit-influencern-teilen","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/05\/05\/tiktok-will-die-werbeeinnahmen-bald-mit-influencern-teilen\/","title":{"rendered":"TikTok will die Werbeeinnahmen bald mit Influencern teilen"},"content":{"rendered":"

TikTok is opening up a new way for creators to make money. The company plans to start sharing a cut of revenue with top creators when their videos run alongside certain ads. The program mirrors how YouTube pays out creators, and it could lead to more significant payouts from the platform, which has yet to offer a substantial way for creators to make money. (via<\/a>)<\/p><\/blockquote>\n

W\u00e4hrend Influencer auf YouTube ihr Geld \u00fcber Werbung verdienen, so basiert die Auszahlung von Geld auf TikTok aktuell auf dem Creator Fund, der Nutzer basierend auf der Beliebtheit ihrer Videos bezahlt. Auch wenn der haupts\u00e4chlich auf Mobilger\u00e4te ausgerichtete Dienst mittlerweile auch eine beachtliche Gr\u00f6\u00dfte erreicht hat, so fallen die Zahlungen von der Plattform f\u00fcr viele Nutzer aber viel zu gering und unzuverl\u00e4ssig aus. Interessanterweise hat TikTok nun aber angek\u00fcndigt, dass sich dieser Umstand bald \u00e4ndern soll und sie eine neue Option ansteuern.<\/p>\n

Laut einem Blogeintrag<\/a> m\u00f6chte TikTok in der Zukunft damit beginnen, die erfolgreichsten K\u00fcnstler auf ihrer Plattform an Werbeeinnahmen zu beteiligen. Dieses Programm l\u00e4uft dabei dann unter der Bezeichnung TikTok Pulse und es soll den 4%<\/span> der erfolgreichsten Videos der Plattform neue Werbung zur Verf\u00fcgung stellen. Wer mehr als 100.000 Follower auf der Plattform besitzt, der kann in der Zukunft auf diese Weise etwas Geld verdienen, wenn seine Videos zu der qualifizierten Gruppe von Produktionen geh\u00f6ren und diese spezielle Werbung ausstrahlen.<\/p>\n

Was die genaue H\u00f6he der Zahlungen betrifft, so wird TikTok Pulse den Nutzern 50%<\/span> der Werbeeinnahmen \u00fcberlassen. Laut TikTok ist dieser Wert durchaus fair, weil selbst YouTuber seinen K\u00fcnstlern nur 55%<\/span> der Werbeeinnahmen \u00fcberl\u00e4sst. Der Dienst soll bereits im Juni f\u00fcr Nutzer in den USA starten. Danach m\u00f6chte TikTok langsam weitere Regionen zu diesem Programm hinzuf\u00fcgen. Es k\u00f6nnte also eine Weile dauern, bis dieses Feature allen Nutzern der Welt zur Verf\u00fcgung steht.<\/p>\n

Erst einmal ist es gut, dass TikTok diese Systeme ausbaut und ihre Content<\/span> Creator etwas besser bezahlen m\u00f6chte. Allerdings ist ein Limit f\u00fcr die besten 4%<\/span> der Videos auf TikTok schon irgendwie albern. Wenn man diesen Schritt schon geht, dann sollte man das Ganze auch zu Ende f\u00fchren und solch eine Funktion allen Kan\u00e4len ab einer gewissen Gr\u00f6\u00dfe anbieten. Ansonsten k\u00f6nnte man Nutzer zu einem problematischen Verhalten motivieren, welches sich darum dreht permanent m\u00f6glichst viele Videos in den Top 4%<\/span> zu halten.<\/p>\n

The new program, called TikTok Pulse, allows ads to be specifically run alongside \u201cthe top 4% of all videos on TikTok,\u201d the company wrote in a blog post<\/a> today. Creators and publishers with at least 100,000 followers are eligible to receive a cut of revenue when their videos are included.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

TikTok is opening up a new way for creators to make money. The company plans to start sharing a cut of revenue with top creators when their videos run alongside certain ads. The program mirrors how YouTube pays out creators, and it could lead to more significant payouts from the platform, which has yet to […]<\/p>\n","protected":false},"author":10647,"featured_media":75022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[5554,2778,9863,2067,4603],"jetpack_publicize_connections":[],"yoast_head":"\nTikTok will die Werbeeinnahmen bald mit Influencern teilen - 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