{"id":93838,"date":"2022-05-18T14:37:58","date_gmt":"2022-05-18T12:37:58","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=93838"},"modified":"2022-05-18T14:37:58","modified_gmt":"2022-05-18T12:37:58","slug":"die-werbung-auf-disney-wird-sich-in-grenzen-halten","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/05\/18\/die-werbung-auf-disney-wird-sich-in-grenzen-halten\/","title":{"rendered":"Die Werbung auf Disney+ wird sich in Grenzen halten"},"content":{"rendered":"

When Disney Plus\u2019 ad-supported plan goes live later this year, it will reportedly run ads for four minutes on movies or shows that last an hour or less, according to reports from Variety<\/em><\/a> and The Wall Street Journal<\/em><\/a>. (via<\/a>)<\/p><\/blockquote>\n

Bereits im M\u00e4rz verk\u00fcndeten die Verantwortlichen von Disney+, dass sie aktuell an einem alternativen Abo-Modell arbeiten, welches niedrigere Preise mit Werbung verbinden soll. Dieses Angebot wird noch im Jahr 2022 in den USA und kurz darauf im Rest der Welt erscheinen. Auch wenn Disney sich bisher nicht weiter zu diesem Projekt \u00e4u\u00dferte, so haben Variety<\/a> und The Wall Street Journal<\/a> gestern Abend aber einige vielversprechende neue Details von Insidern enth\u00fcllt.<\/p>\n

Den Quellen dieser beiden Plattformen zufolge steht wohl schon fest, wie viel Werbung die Nutzer mit diesem alternativen Abo-Modell sehen m\u00fcssen. Scheinbar m\u00f6chte Disney+ pro Stunde dann maximal vier Minuten an Werbung zeigen. Damit w\u00fcrde der Dienst weniger Werbung als die Konkurrenz wie beispielsweise NBC oder Peackcock<\/span> ausstrahlen. Zus\u00e4tzlich dazu f\u00e4llt die Werbung k\u00fcrzer aus als die aus dem TV gewohnte Menge an Werbematerial.<\/p>\n

Ansonsten gibt es wohl auch schon Richtlinien daf\u00fcr, wann Werbung gezeigt wird und was f\u00fcr Werbung nicht erlaubt ist. Angeblich m\u00f6chte Disney+ das Image als familienfreundliche Plattform weiterhin aufrechterhalten. Deshalb wird es dort auch keine Werbung f\u00fcr alkoholische Produkte, politische Themen oder \u00e4hnliche Dinge geben. Des Weiteren wird Disney nat\u00fcrlich auch keine Werbung ausstrahlen, die sich mit ihrer Konkurrenz oder anderen Entertainment Studios besch\u00e4ftigt.<\/p>\n

Die letzte Einschr\u00e4nkung betrifft Werbung im Verbindung mit Kindern. Der Streaming-Dienst m\u00f6chte wohl besonders vorsichtig vorgehen, wenn es um Serien oder Filme geht, die sich recht eindeutig an Vorsch\u00fcler und kleine Kinder richten. Es soll wohl gar keine Werbung geben, wenn das System durch das Profil eines Nutzers erkennt, dass ein Kind dem Angebot zuschaut.<\/p>\n

Sollte der Preis f\u00fcr das alternative Modell jetzt auch noch fair ausfallen, dann klingt dieses Angebot durchaus interessant. Vier Minuten an Werbung pro Stunde ist ein Wert, der zusammen mit einem niedrigen Preis auf jeden Fall in einem akzeptablen Bereich liegt. Ansonsten gef\u00e4llt mir, dass der Dienst zumindest versucht auf Werbung bei Kinderserien zu verzichten. Hoffentlich ist das Ganze nicht nur leeres Gerede und es funktioniert auch wirklich.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Disney Plus\u2019 ad-supported plan goes live later this year, it will reportedly run ads for four minutes on movies or shows that last an hour or less, according to reports from Variety and The Wall Street Journal. (via) Bereits im M\u00e4rz verk\u00fcndeten die Verantwortlichen von Disney+, dass sie aktuell an einem alternativen Abo-Modell arbeiten, […]<\/p>\n","protected":false},"author":10647,"featured_media":92500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[12627,235,4603],"jetpack_publicize_connections":[],"yoast_head":"\nDie Werbung auf Disney+ wird sich in Grenzen halten - 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