{"id":94889,"date":"2022-07-14T11:34:50","date_gmt":"2022-07-14T09:34:50","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=94889"},"modified":"2022-07-14T11:34:50","modified_gmt":"2022-07-14T09:34:50","slug":"netflix-es-gibt-neue-details-zu-dem-abo-mit-werbung","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/07\/14\/netflix-es-gibt-neue-details-zu-dem-abo-mit-werbung\/","title":{"rendered":"Netflix: Es gibt neue Details zu dem Abo mit Werbung"},"content":{"rendered":"<blockquote><p>A new report shed reveals additional details about Netflix&#8217;s advertisement plans&#8230; According to <a href=\"https:\/\/www.wsj.com\/amp\/articles\/netflix-in-talks-with-hollywood-studios-to-facilitate-new-ad-supported-platform-11657643431\" target=\"_blank\" rel=\"noopener noreferrer\">WSJ<\/a>, Netflix must negotiate compensation with the major studios whose programming they carry. This would include older shows like Breaking Bad, for which Netflix has held streaming rights for over a decade. (<a href=\"https:\/\/screenrant.com\/netflix-ad-plan-subscription-new-programming-details\/\">via<\/a>)<\/p><\/blockquote>\n<p>Im ersten Quartal des aktuellen Jahres hat der Streaming-Dienst Netflix erstmalig negative Zahlen gehabt und einige zahlende Kunden verloren. Als Reaktion auf diesen Verlust hat die Plattform mehrere neue Pl\u00e4ne und Projekte in die Tat umgesetzt. Dazu geh\u00f6rt unter anderem ein alternatives System f\u00fcr das Abonnieren von Netflix, welches geringere Kosten mit zus\u00e4tzlicher Werbung verbindet. Auch wenn Netflix selbst sich noch recht bedeckt h\u00e4lt, so konnten andere Quellen in dieser Woche aber einige weitere Details zu diesem Thema liefern.<\/p>\n<p>Laut dem <em><a href=\"https:\/\/www.wsj.com\/amp\/articles\/netflix-in-talks-with-hollywood-studios-to-facilitate-new-ad-supported-platform-11657643431\" target=\"_blank\" rel=\"noopener noreferrer\">WSJ<\/a><\/em> scheint sich Netflix aktuell in Verhandlungen mit gr\u00f6\u00dferen Studios und Partnern zu befinden. Die bisherigen Vertr\u00e4ge beinhalten keine Punkte zu dem neuen \u00fcber Werbung finanzierten System und das Ganze muss jetzt wohl erst einmal ausgehandelt werden. Vermutlich werden die Studios und Partner von Netflix eine Premiere zwischen 15% und 30% verlangen, wenn sie ihren Content mit Werbung anbieten. Die Verf\u00fcgbarkeit von Downloads k\u00f6nnte weitere Kosten und Geb\u00fchren verursachen.<\/p>\n<p>Netflix muss wohl noch immer genaue Details zu ihren Pl\u00e4nen teilen. Beispielsweise hat die Plattform ihren Partnern und den Anbietern von Content noch keine Informationen dazu geliefert, wie die Werbung in das Programm des Dienstes eingebaut wird und wie oft solche Anzeigen zu sehen sein werden. Zus\u00e4tzlich dazu gibt es aktuell wohl auch noch keine Details zu den bei Kunden anfallenden Kosten. Netflix zufolge arbeitet die Plattform aktuell an allen diesen Punkten. Die Partner haben aber bereits best\u00e4tigt, dass sie auf jeden Fall ihren fairen Anteil erhalten wollen.<\/p>\n<blockquote><p><em>\u201cWe are still in the early days of deciding how to launch a lower-priced, ad-supported option, and no decisions have been made.\u201d<\/em> Netflix Sprecher<\/p><\/blockquote>\n<p>Ansonsten wurde in dieser Woche aber wohl zumindest gekl\u00e4rt, wie Netflix die technische Seite dieser Neuerung angehen m\u00f6chte. Einer gestern Abend ver\u00f6ffentlichten Presseerkl\u00e4rung zufolge ist der Streaming-Dienst daf\u00fcr eine neue Partnerschaft mit Microsoft eingegangen. Laut Netflix fungiert Microsoft jetzt weltweit als Partner f\u00fcr Technologien rund um die Werbung auf der Plattform und den Verkauf von angebotenen Produkten.<\/p>\n<p>Auch wenn Microsoft nicht direkt wie eine auf Werbung spezialisierte Firma wirkt, so setzt sich das Unternehmen aber in einer Vielzahl von Bereichen mit diesem Thema auseinander. Das Ganze ist wichtig f\u00fcr ihre viele verschiedenen Stores, den Xbox-Aspekt der Firma und die Suchmaschine Bing. Zus\u00e4tzlich dazu besitzt Microsoft seit einigen Wochen die auf Werbung spezialisierte Firma <span class=\"hiddenSpellError\">Xandr<\/span>. Microsoft k\u00f6nnte also der perfekte Partner sein, der Netflix mit ihrem neuen, auf Werbung basierenden Abo-System aushilft.<\/p>\n<blockquote><p><span class=\"article-contentstyles__ArticleQuoteText-pei0rm-9 jfNHbe\">In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. Netflix<\/span><\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A new report shed reveals additional details about Netflix&#8217;s advertisement plans&#8230; According to WSJ, Netflix must negotiate compensation with the major studios whose programming they carry. This would include older shows like Breaking Bad, for which Netflix has held streaming rights for over a decade. (via) Im ersten Quartal des aktuellen Jahres hat der Streaming-Dienst [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[2150,337,4252,4603],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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