{"id":95010,"date":"2022-07-20T11:38:29","date_gmt":"2022-07-20T09:38:29","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=95010"},"modified":"2022-07-20T11:38:29","modified_gmt":"2022-07-20T09:38:29","slug":"netflix-hat-beinahe-1-millionen-nutzer-verloren","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/07\/20\/netflix-hat-beinahe-1-millionen-nutzer-verloren\/","title":{"rendered":"Netflix hat beinahe 1 Millionen Nutzer verloren"},"content":{"rendered":"<blockquote><p>Looked at in a vacuum, the <a href=\"https:\/\/variety.com\/2022\/tv\/news\/netflix-subscribers-q2-earnings-1235318787\/\">Q2 results<\/a> Netflix reported Tuesday were ghastly. For the first time ever, Netflix lost subscribers for two consecutive quarters. And the 970,000 represented the biggest loss the company has ever reported.\u00a0 (<a href=\"https:\/\/variety.com\/2022\/tv\/news\/netflix-subscribers-q2-earnings-1235318787\/\">via<\/a>)<\/p><\/blockquote>\n<p>Im Verlauf des gestrigen Abends hat der Streamingdienst Netflix seinen Quartalsbericht f\u00fcr das zweite Quartal des aktuellen Jahres ver\u00f6ffentlicht. Diesem Bericht zufolge hat die Plattform in den vergangenen drei Monaten insgesamt 970,000 weitere Nutzer verloren, was das zweite Quartal mit negativen Zahlen f\u00fcr diesen Dienst darstellt. Wichtig dabei ist allerdings, dass Netflix in diesem Quartal mit beinahe 2 Millionen verlorenen Nutzern rechnete und der tats\u00e4chliche Verlust deutlich niedriger ausf\u00e4llt.<\/p>\n<p>Zus\u00e4tzlich dazu hatte das Ganze einen \u00fcberraschend positiven Nebeneffekt, der den Aktienkurs von Netflix um <span class=\"hiddenGrammarError\">8%<\/span> steigen lie\u00df. Dieser Anstieg wurde vermutlich durch die unerwartet geringen Verluste und eine positive Voraussicht f\u00fcr das dritte Quartal des Jahres verursacht. Netflix geht n\u00e4mlich davon aus, dass der Dienst in den n\u00e4chsten Monaten an die <span class=\"hiddenGrammarError\">1 Millionen<\/span> neue Nutzer hinzugewinnen wird.<\/p>\n<p>Ansonsten hat Netflix diesen Bericht auch noch daf\u00fcr benutzt, um einige weitere Details zu dem kommenden werbefinanzierten Abo und einigen anderen Neuerungen zu ver\u00f6ffentlichen. Angeblich soll dieses alternative Abo im Fr\u00fchjahr 2023 in ausgew\u00e4hlten Teilen der Welt zug\u00e4nglich werden. Dabei werden Nutzer dieses \u00fcber Werbung finanzierten Abos aber wohl nicht vollen Zugriff auf Netflix und alle seine Features erhalten. Laut Netflix-Co-CEO Ted wird das Werbe-Abo zwar einige zus\u00e4tzliche Inhalte freischalten, aber noch lange nicht alle Funktionen beinhalten.<\/p>\n<blockquote><p>\u201cWe will clear some additional content. Not all of it. I don\u2019t think it\u2019s a material hold-back to the business.\u201d<\/p><\/blockquote>\n<p>Der letzte wirklich interessante Punkt des Quartalsberichts dreht sich um den von Netflix betriebenen Kampf gegen das Accountsharing. In dem n\u00e4chsten Monat m\u00f6chte Netflix in S\u00fcdamerika eine neue Funktion ver\u00f6ffentlichen, die Nutzern das kostenpflichtige Teilen von Passw\u00f6rtern mit Freunden erlaubt. Dazu kommen neue Funktionen gegen das kostenlose Teilen des eigenen Accounts mit anderen Menschen. Diese Features sollen weltweit im Jahr 2023 erscheinen.<\/p>\n<p>Ich pers\u00f6nlich kann wirklich nicht nachvollziehen, warum Netflix im dritten Quartal des Jahres mit mehr Nutzern rechnet. Die angesprochenen Pl\u00e4ne der Firma klingen f\u00fcr mich eher so, als w\u00fcrden sie noch mehr Nutzer von der Plattform vertreiben. Das \u00fcber Werbung finanzierte Abo nur mit einigen Funktionen und vermutlich auch einem eingeschr\u00e4nkten Sortiment auszustatten, erscheint mir wie eine Fehlentscheidung, die viele m\u00f6glicherweise daran interessierte Nutzer davon wegbringen wird. Schlie\u00dflich will niemand eine abgespeckte Variante eines Streamingdienstes verwenden.<\/p>\n<p>Zus\u00e4tzlich dazu erscheint das Vorgehen gegen das Accountsharing vielen Menschen einfach nur gering. Man kann das Versto\u00dfen gegen die Regeln zwar nicht immer guthei\u00dfen, aber in diesem Fall sorgt es irgendwie nur f\u00fcr noch mehr negative Presse rund um das Unternehmen. Zumindest sind Nutzer in den sozialen Netzwerken nicht wirklich froh \u00fcber diese Pl\u00e4ne von Netflix und ich kann mir nicht vorstellen, dass <span class=\"hiddenSpellError\">Accountsharer<\/span> pl\u00f6tzlich eigene Abos abschlie\u00dfen werden.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Looked at in a vacuum, the Q2 results Netflix reported Tuesday were ghastly. For the first time ever, Netflix lost subscribers for two consecutive quarters. And the 970,000 represented the biggest loss the company has ever reported.\u00a0 (via) Im Verlauf des gestrigen Abends hat der Streamingdienst Netflix seinen Quartalsbericht f\u00fcr das zweite Quartal des aktuellen [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8],"tags":[4252,13043,12322,12809,4603],"class_list":["post-95010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinotv","tag-netflix","tag-nutzerzahlen","tag-quartalsupdate","tag-streamingdienst","tag-werbung"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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