{"id":96532,"date":"2022-10-19T11:22:07","date_gmt":"2022-10-19T09:22:07","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=96532"},"modified":"2022-10-19T11:22:07","modified_gmt":"2022-10-19T09:22:07","slug":"netflix-steigende-nutzerzahlen-und-der-kampf-gegen-account-sharing","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/10\/19\/netflix-steigende-nutzerzahlen-und-der-kampf-gegen-account-sharing\/","title":{"rendered":"Netflix: Steigende Nutzerzahlen und der Kampf gegen Account-Sharing"},"content":{"rendered":"<blockquote><p>After two straight quarters of subscriber losses, Netflix returned to growth in the third quarter of 2022 \u2014 and told investors it\u2019s expecting a strong Q4 to finish the year, even though it doesn\u2019t expect big gains right away from the launch of its cheaper, ad-supported plans. (<a href=\"https:\/\/variety.com\/2022\/digital\/news\/netflix-q3-earnings-results-adds-subscribers-1235406997\/\">via<\/a>)<\/p><\/blockquote>\n<p>Das Jahr 2022 war f\u00fcr den beliebten Streamingdienst Netflix bisher nicht unbedingt gut. Die Plattform hat im ersten Quartal des Jahres zum ersten Mal einen Verlust von Nutzern gemeldet und dieser Trend setzte sich bedauerlicherweise auch im zweiten Quartal des Jahres fort. Als Reaktion darauf hat die Plattform einige Leute entlassen, Projekte eingestellt und einen etwas strengeren Kurs gegen das Teilen von Accounts eingeschlagen.<\/p>\n<p>Gestern Abend hat Netflix nun den <a href=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/2022\/q3\/FINAL-Q3-22-Shareholder-Letter.pdf\">Quartalsbericht f\u00fcr das dritte Quartal 2022<\/a> ver\u00f6ffentlicht, der \u00fcberraschend positiv ausgefallen ist. Zwischen Juli und September 2022 konnte das Unternehmen wohl insgesamt <span class=\"hiddenGrammarError\">2.4<\/span> Millionen neue Abonnenten hinzugewinnen und keine weiteren Verluste erleiden. 100,000 dieser neuen Nutzer stammen aus der wichtigen Region Nordamerika\/Kanada. Eigentlich erwartete Netflix f\u00fcr diesen Zeitraum nur einen Zuwachs von ungef\u00e4hr <span class=\"hiddenGrammarError\">1 Millionen<\/span> neuer Kunden. Insgesamt liegt Netflix weltweit jetzt bei 223.<span class=\"hiddenGrammarError\">1 Millionen<\/span> zahlenden Zuschauern.<\/p>\n<p>Gleichzeitig ist der Umsatz der Plattform um <span class=\"hiddenGrammarError\">6%<\/span> gestiegen und liegt mit <span class=\"hiddenGrammarError\">7.9<\/span> Milliarden USD jetzt auch hier \u00fcber den Markterwartungen. F\u00fcr das anstehende vierte Quartal rechnet Netflix noch einmal mit einem Zuwachs von <span class=\"hiddenGrammarError\">4.5<\/span> Millionen neuen Kunden. Diese hohe Summe soll unter anderem durch das geplante Abo rund um Werbung getragen werden. Diese positiven Berichte hatten nat\u00fcrlich auch Auswirkungen auf den Finanzmarkt und die Aktie von Netflix. Im nachb\u00f6rslichen Handel ist die Aktie der Plattform nach der Ver\u00f6ffentlichung des Quartalsberichts um satte <span class=\"hiddenGrammarError\">14%<\/span> gestiegen.<\/p>\n<p>Ansonsten hat Netflix gestern Abend auch noch zwei Punkte klargestellt. Erst einmal m\u00f6chte die Plattform im Fr\u00fchjahr 2023 wohl richtig damit beginnen, aktiv gegen das Teilen von Accounts f\u00fcr die Plattform vorzugehen. Genaue Details gibt es aktuell zwar noch nicht, aber diese Absicht wurde betont. Wenn die Seite in der Sache wie in ihren Tests vorgeht, dann d\u00fcrfen Nutzer in der Zukunft bis zu 2 Menschen von au\u00dferhalb ihres Haushaltes zu ihrem Angebot hinzuf\u00fcgen. F\u00fcr jede dieser Personen m\u00fcssen sie dann allerdings an die 3 USD mehr pro Monat zahlen. Ansonsten k\u00f6nnen diese Menschen ihr Profil nehmen und einen eigenen Account anlegen.<\/p>\n<p>Der zweite Punkt betrifft das Bingen von Serien auf Netflix. In der Vergangenheit gab es einige Hinweise darauf, dass die Plattform sich m\u00f6glicherweise von dieser M\u00f6glichkeit distanzieren m\u00f6chte. Laut Netflix sind alle Theorien dieser Art komplett falsch. Der Dienst m\u00f6chte auch weiterhin komplette Serien auf einen Schlag ver\u00f6ffentlichen, sodass daran interessierte Nutzer sie sofort komplett in einem Durchlauf anschauen k\u00f6nnen. F\u00fcr Netflix ist diese Option sehr wichtig, weil einige Shows stark davon profitieren und Zuschauer sich auf diese Weise deutlich besser in einer Serie verlieren k\u00f6nnen.<\/p>\n<blockquote><p>&#8222;We think our bingeable release model helps drive substantial engagement, especially for newer titles. This enables viewers to lose themselves in stories they love. It&#8217;s hard to imagine, for example, how a Korean title like <em>Squid Game<\/em> would have become a mega hit globally without the momentum that came from people being able to binge it. We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix.&#8220;<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>After two straight quarters of subscriber losses, Netflix returned to growth in the third quarter of 2022 \u2014 and told investors it\u2019s expecting a strong Q4 to finish the year, even though it doesn\u2019t expect big gains right away from the launch of its cheaper, ad-supported plans. (via) Das Jahr 2022 war f\u00fcr den beliebten [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":96533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8],"tags":[1266,4252,13043,12322,12809],"class_list":["post-96532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinotv","tag-geld","tag-netflix","tag-nutzerzahlen","tag-quartalsupdate","tag-streamingdienst"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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