{"id":96854,"date":"2022-11-08T09:04:07","date_gmt":"2022-11-08T08:04:07","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=96854"},"modified":"2022-11-08T09:04:07","modified_gmt":"2022-11-08T08:04:07","slug":"activision-blizzard-steigender-nutzerzahlen-und-probleme-in-china","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/11\/08\/activision-blizzard-steigender-nutzerzahlen-und-probleme-in-china\/","title":{"rendered":"Activision Blizzard: Steigender Nutzerzahlen und Probleme in China"},"content":{"rendered":"

Activision Blizzard has released its third quarter financial results for the year of 2022, announcing stronger-than-expected earnings and reaffirming that the Microsoft merger is expected to complete by the middle of next year, though an interesting footnote indicates there may be some future disruption for Blizzard Entertainment titles in China. (via<\/a>)<\/p><\/blockquote>\n

In der Nacht von gestern auf heute hat Activision Blizzard ihren offiziellen Finanzbericht f\u00fcr das vergangene dritte Quartal des aktuellen Jahres ver\u00f6ffentlicht. Diese Pr\u00e4sentation soll Aktion\u00e4re, die Presse und Fans wieder einmal dar\u00fcber informieren, wie es aktuell um das Unternehmen steht und wie erfolgreich einzelne Projekte waren. Das Ganze ist f\u00fcr gew\u00f6hnlich immer eine gute Quelle an Informationen zu den Pl\u00e4nen der Firma und ihrer aktuellen Vorgehensweise.<\/p>\n

Aufgrund der noch immer anstehenden \u00dcbernahme durch Microsoft wurde bedauerlicherweise auch dieses Mal wieder der normalerweise \u00fcbliche Conference Call weggelassen. Diese Pr\u00e4sentation wurde in der Vergangenheit oft daf\u00fcr genutzt, um wichtige Informationen zu teilen oder kleinere Ank\u00fcndigungen zu machen. Trotzdem gab es in diesem Jahr zumindest eine kurze Ansprache von CEO Bobby Kotick<\/span>. In dieser Rede gratulierte der Chef seinen Mitarbeitern f\u00fcr die j\u00fcngsten Erfolge und er betonte, dass die \u00dcbernahme durch Microsoft den derzeitigen Erwartungen zufolge bis zum Juni 2023 beendet sein sollte.<\/p>\n

„Our games are the result of passion and excellence. This comes from an environment that fosters inspiration, creativity, and an unwavering commitment to develop and support our talent. Our employees\u2019 dedication and teamwork are at the heart of an extraordinary workplace that enables the magic embodied in our games. We look forward to continuing to release epic entertainment in service of our global community of players as a part of Microsoft, one of the world\u2019s most admired companies. We continue to expect that our transaction will close in Microsoft\u2019s current fiscal year ending June 2023.“<\/p><\/blockquote>\n

Was den finanziellen Erfolg von Activision Blizzard im dritten Quartal des Jahres 2022 betrifft, so sind die Einnahmen im Jahresvergleich auch dieses Mal wieder etwas gesunken. Dieser Verlust basiert dabei wohl haupts\u00e4chlich auf schw\u00e4cheren Ergebnissen von CoD und dem schlechten Zeitpunkt zwischen den Ver\u00f6ffentlichungen bei Blizzard Entertainment. King hatte zwar wie \u00fcblich hohe Gewinne, aber diese Einnahmen konnten das Ganze nicht ausgleichen. Allerdings sollten Diablo Immortal, Diablo 4, Overwatch 2 und andere Faktoren in dem finalen Quartal zu einem erneuten Anstieg f\u00fchren.<\/p>\n

Die Zahlen f\u00fcr die MAUs<\/span> (monthly<\/span> active<\/span> users<\/span>) sind im dritten Quartal deutlich besser als im zweiten Quartal des aktuellen Jahres. King konnte seine 240 Millionen MAUs<\/span> stabil halten und die gleichen Werte wie im vorherigen Quartal erzielen. Activision und Blizzard haben jeweils einen sp\u00fcrbaren Anstieg erlebt. Die MAUs von Activision sind von 94 Millionen auf 97 Millionen gesprungen und Blizzard ist von 27 Millionen auf 31 Millionen gestiegen. Im Fall von Blizzard Entertainment machen sich vermutlich Overwatch 2, Diablo Immortal und WotLK Classic bemerkbar.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ansonsten erw\u00e4hnte der Finanzbericht \u00fcberraschenderweise auch noch, dass es bald m\u00f6glicherweise einige Probleme in dem chinesischen Markt geben k\u00f6nnte. Laut den Dokumenten von Blizzard Entertainment hat die Firma aktuell n\u00e4mlich wohl Probleme damit, einige Lizenzvertr\u00e4ge mit einer ungenannten dritten Partei im chinesischen Raum zu verl\u00e4ngern. Wenn diese Abmachungen nicht getroffen werden k\u00f6nnen, dann laufen die Vertr\u00e4ge zwischen Blizzard und dem Partner bereits im Januar 2023 aus.<\/p>\n

Den Angaben von Blizzard zufolge stellen die Einnahmen aus China wohl nur insgesamt 3% des Konzernumsatzes von Activision Blizzard dar. Auch wenn der finanzielle Verlust von China somit noch recht gering ausf\u00e4llt, so ist dieser Markt f\u00fcr Blizzard Entertainment aber dennoch sehr wichtig. WoW, Diablo und Hearthstone sind dort noch immer sehr beliebt und insbesondere Diablo Immortal stellt in diesem Teil der Welt einen enormen Erfolg dar. Aus diesem Grund w\u00e4re es durchaus ein Problem, wenn diese Partnerschaft enden w\u00fcrde. Auch wenn der Bericht keine Namen nennt, so ist mit den Aussagen ziemlich sicher NetEase gemeint, die schon seit Jahren mit Blizzard zusammenarbeiten.<\/p>\n

Hier<\/a> k\u00f6nnt ihr euch den Bericht selbst anschauen.<\/p>\n

Currently, we have licensing agreements with a third party covering the publication of several Blizzard titles in China. These agreements, which contributed approximately 3% of Activision Blizzard’s consolidated net revenues in 2021, expire in January 2023. We are in discussions regarding the renewal of these agreements, but a mutually-satisfactory deal may not be reached. We continue to see substantial long-term growth opportunities for our business in the country. The co-development and publishing of Diablo Immortal is covered by a separate long-term agreement.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Activision Blizzard has released its third quarter financial results for the year of 2022, announcing stronger-than-expected earnings and reaffirming that the Microsoft merger is expected to complete by the middle of next year, though an interesting footnote indicates there may be some future disruption for Blizzard Entertainment titles in China. (via) In der Nacht von […]<\/p>\n","protected":false},"author":10647,"featured_media":59743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[1148,1112,12070,9149,12322],"jetpack_publicize_connections":[],"yoast_head":"\nActivision Blizzard: Steigender Nutzerzahlen und Probleme in China - 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