{"id":96953,"date":"2022-11-15T09:19:22","date_gmt":"2022-11-15T08:19:22","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=96953"},"modified":"2022-11-15T09:20:40","modified_gmt":"2022-11-15T08:20:40","slug":"mtg-eine-bank-warnt-hasbro-vor-der-eigenen-geldgier","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/11\/15\/mtg-eine-bank-warnt-hasbro-vor-der-eigenen-geldgier\/","title":{"rendered":"MTG: Eine Bank warnt Hasbro vor der eigenen Geldgier"},"content":{"rendered":"

A Bank of America analyst says Hasbro is \u201cdestroying the long-term value\u201d of Magic: The Gathering<\/em> by overprinting cards. The dire warning was accompanied by a double downgrade of Hasbro stock \u2014 from \u201cbuy\u201d to \u201cunderperform\u201d \u2014 as its valuation fell more than 5% before trading began on Monday. (via<\/a>)<\/p><\/blockquote>\n

Im Verlauf der Corona-Pandemie haben die Verk\u00e4ufe des von Wizards of the Coast vertriebenen Kartenspiels Magic<\/span>: The Gathering stark zugenommen. Um diese Gewinne aufrechtzuerhalten und noch weiter zu erh\u00f6hen, hat das \u00fcbergeordnete Unternehmen Hasbro die Macher des Kartenspiels zu immer weiteren Ver\u00f6ffentlichungen angetrieben. W\u00e4hrend es in der Vergangenheit nur 3 bis 4 Produkte zu MTG pro Jahr gab, so hat sich diese Anzahl mittlerweile aber beinahe schon verdreifacht.<\/p>\n

Als Reaktion darauf gab es in dem vergangenen Jahr viel Kritik aus der Community. Viele Spieler versp\u00fcren eine enorme \u00dcbers\u00e4ttigung bei MTG, weil es einfach zu viele Produkte f\u00fcr das Kartenspiel gibt. Manche Sets leben gerade einmal 4 bis 8 Wochen und dann werden sie bereits durch das n\u00e4chste Produkt abgel\u00f6st. Auch wenn WotC<\/span> das Ganze ein wenig auf verschiedene Formate aufteilt, so sorgen \u00dcberschneidungen in diesem Bereich aber dennoch regelm\u00e4\u00dfig f\u00fcr Probleme in der Fangemeinde.<\/p>\n

Neben der Unzufriedenheit der Spieler hatte diese Vorgehensweise der Firma in dieser Woche auch noch andere unerwartete Konsequenzen, die von der Bank of America ausgegangen sind. Der f\u00fcr diese Bank arbeitende Analyst Jason Hass nutzte n\u00e4mlich einen zu Beginn der Woche durchgef\u00fchrten Beitrag daf\u00fcr, um Hasbro stark f\u00fcr ihre aktuellen Pl\u00e4ne zu kritisieren. Laut dem Analysten spricht aktuell wohl alles daf\u00fcr, dass Hasbro den Langzeitwert von Magic<\/span>: The Gathering durch das viel zu schnelle Drucken von neuen Karten zerst\u00f6rt.<\/p>\n

Besonders negativ hervorgehoben hat Hass das vor Kurzem angek\u00fcndigte Magic<\/span> 30th<\/span> Anniversary<\/span> Set. Dieses satte 1000 Euro kostende Produkt besteht aus gerade einmal vier Boostern, die eine Reihe von Reprints der \u00e4ltesten Karten des Spiels beinhalten k\u00f6nnten. Viele dieser Karten stehen auf der Reserved<\/span> List des Spiels und d\u00fcrften laut den Machern somit eigentlich nicht erneut gedruckt werden. Auch wenn diese Karten im Grunde nicht legal f\u00fcr Turniere sind und nur Proxys darstellen, so bricht die R\u00fcckkehr dieser Karten aber dennoch ein von WotC<\/span> gegebenes Versprechen an die Community.<\/p>\n

Dem Analysten zufolge k\u00f6nnten Hasbro und WotC<\/span> diese Situation nur noch dadurch retten, dass sie das Drucken von Produkten zur\u00fcckfahren. Auf diese Weise erlaubt man es den Shops, die alten Produkte zu verkaufen und mehr Raum f\u00fcr neuere Waren zu machen. Dieser Schritt ist wichtig, weil die Game Stores<\/span> dort drau\u00dfen aufgrund der \u00dcbers\u00e4ttigung schon jetzt brandneue Sets unter Wert anbieten m\u00fcssen. Wenn Hasbro nicht einlenkt, dann m\u00fcssen Shops auf der ganzen Welt schlie\u00dfen, der sekund\u00e4re Markt bricht zusammen und selbst langj\u00e4hrige Fans k\u00f6nnten sich gegen das Spiel wenden.<\/p>\n

Diese Warnung wurde von einer Ma\u00dfnahme begleitet, die die Anteile der Aktue<\/span> von Hasbro direkt doppelt herunterstufte. Dadurch wurde die Einsch\u00e4tzung der Aktie zum Frust vieler Aktion\u00e4re von „<\/span>buy<\/span>„<\/span> auf „<\/span>underperform<\/span>„<\/span> reduziert. Gleichzeitig fiel der Wert der Aktie vor dem Start des Handels am Montag um satte 5%<\/span>. Dieser Verlust folgt auf ein Jahr, welches f\u00fcr Hasbro trotz der Gewinne von WotC<\/span> nicht unbedingt erfolgreich gewesen ist.<\/p>\n

Ich w\u00fcrde diese Einsch\u00e4tzung auf jeden Fall teilen. Es gibt aktuell einfach zu viele Produkte von MTG auf dem Markt. Jede Woche wird eine neue Sache angek\u00fcndigt und als Spieler und\/oder Sammler kann man kaum noch mithalten. Das Magic<\/span> 30th<\/span> Anniversary<\/span> Set ist der H\u00f6hepunkt der Geldgier. Das Produkt ist einfach nur l\u00e4cherlich und ein Problem, welches sowohl normale Spieler als auch Sammler ver\u00e4rgert. Hoffentlich trifft diese Warnung des Analysten zumindest eine gewillte Person bei Hasbro, sodass man das Ganze etwas herunterschrauben kann.<\/p>\n

\u201cThe primary concern is that Hasbro has been overproducing Magic<\/em> cards which has propped up Hasbro\u2019s recent results but is destroying the long-term value of the brand,\u201d<\/p>\n

\u201cThe increased supply has crashed secondary market prices which has caused distributors, collectors and local game stores to lose money on Magic. <\/em>As a result, we expect they\u2019ll order less product in future releases.\u201d<\/p><\/blockquote>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A Bank of America analyst says Hasbro is \u201cdestroying the long-term value\u201d of Magic: The Gathering by overprinting cards. The dire warning was accompanied by a double downgrade of Hasbro stock \u2014 from \u201cbuy\u201d to \u201cunderperform\u201d \u2014 as its valuation fell more than 5% before trading began on Monday. (via) Im Verlauf der Corona-Pandemie haben […]<\/p>\n","protected":false},"author":10647,"featured_media":96954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,10249],"tags":[8304,12455,4579,12177],"class_list":["post-96953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-wirtschaft","tag-aktien","tag-hasbro","tag-kartenspiel","tag-mtg"],"jetpack_publicize_connections":[],"yoast_head":"\nMTG: Eine Bank warnt Hasbro vor der eigenen Geldgier - 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