{"id":96987,"date":"2022-11-17T09:07:52","date_gmt":"2022-11-17T08:07:52","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=96987"},"modified":"2022-11-17T09:07:52","modified_gmt":"2022-11-17T08:07:52","slug":"am-23-januar-beendet-blizzard-den-betrieb-in-china","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2022\/11\/17\/am-23-januar-beendet-blizzard-den-betrieb-in-china\/","title":{"rendered":"Am 23. Januar beendet Blizzard den Betrieb in China"},"content":{"rendered":"<blockquote><p>Blizzard Entertainment has announced that it will be suspending services in China on January 23, 2023, due to their current licensing agreement expiring with NetEase.<\/p>\n<p>World of Warcraft: Dragonflight, Hearthstone: March of the Lich King, and season 2 of Overwatch 2 will still release in late 2022 but new sales will be suspended very shortly. More details to players will be forthcoming.(<a href=\"https:\/\/www.wowhead.com\/news\/blizzard-entertainment-and-netease-suspending-services-in-china-on-january-23-329949\">via<\/a>)<\/p><\/blockquote>\n<p>Bereits w\u00e4hrend ihres letzten Finanzberichtes erw\u00e4hnten die Verantwortlichen von Activision Blizzard, dass sie gr\u00f6\u00dfere Schwierigkeiten damit haben, ihre bereits seit Jahren laufende Abmachung mit <span class=\"hiddenSpellError\">NetEase<\/span> Games zu verl\u00e4ngern. Dieses Unternehmen fungierte bisher als Erweiterung von Blizzard Entertainment in der chinesischen Region und verwaltete dort alle Spiele dieses Studios. Ohne diese Partnerschaft k\u00f6nnen chinesische Spieler nicht mehr l\u00e4nger auf die Produkte von Blizzard zugreifen.<\/p>\n<p>Bedauerlicherweise hat Activision Blizzard in der vergangenen Nacht nun offiziell verk\u00fcndet, dass die problematisch gewesenen Verhandlungen mit <span class=\"hiddenSpellError\">NetEase<\/span> dieses Mal wohl gescheitert sind. Die Zusammenarbeit zwischen Blizzard und <span class=\"hiddenSpellError\">NetEase<\/span> wird daher in der nahen Zukunft erst einmal enden. Aus diesem Grund muss Blizzard Entertainment ihr Angebot an Spielen auch bereits am 23. Januar 2023 beinahe komplett in China einstellen. Die einzige Ausnahme ist Blizzard <span class=\"hiddenSpellError\">Immortal<\/span>, welches durch die gemeinsame Entwicklung mit <span class=\"hiddenSpellError\">NetEase<\/span> auf anderen Vertr\u00e4gen basiert.<\/p>\n<p>Kommende Produkte von Blizzard sollen allerdings trotzdem in China erscheinen. Spieler dort werden Zugriff auf <span class=\"hiddenSpellError\">WoW<\/span>: <span class=\"hiddenSpellError\">Dragonflight<\/span>, <span class=\"hiddenSpellError\">Hearthstone<\/span>: March of the Lich King, die zweite Saison von <span class=\"hiddenSpellError\">Overwatch<\/span> 2 und alle kleineren Updates erhalten. Diese Inhalte sollen wohl bis zum 23. Januar 2023 aktiv gehalten werden, sodass daran interessierte Spieler bis zum letzten Moment spielen k\u00f6nnen. Zus\u00e4tzlich dazu m\u00f6chte <span class=\"hiddenSpellError\">NetEase<\/span> wohl weiterhin eine Abmachung erzielen, weshalb der weitere Betrieb der Spiele sinnvoll erscheint.<\/p>\n<p>Sowohl Blizzard als auch <span class=\"hiddenSpellError\">NetEase<\/span> haben in der vergangenen Nacht offizielle Stellungnahmen zu diesem Thema ver\u00f6ffentlicht. Leider l\u00e4sst sich dadurch nicht wirklich erkennen, warum diese Partnerschaft jetzt pl\u00f6tzlich zu Bruch gegangen ist. Beide Schreiben lassen es ein wenig so wirken, als w\u00e4re das jeweils andere Unternehmen unwillig gewesen. Blizzard l\u00e4sst es so klingen, als w\u00fcrde <span class=\"hiddenSpellError\">NetEase<\/span> den Anforderungen der Firma f\u00fcr den Betrieb ihrer Spiele nicht mehr gerecht werden. Laut <span class=\"hiddenSpellError\">NetEase<\/span> scheint <span class=\"hiddenSpellError\">Activison<\/span> kein Interesse mehr an einer Partnerschaft zu haben.<\/p>\n<p>Die wahren Gr\u00fcnde f\u00fcr diese Trennung sind am Ende vermutlich eine Mischung aus zu geringen Einnahmen f\u00fcr den notwendigen Aufwand und den l\u00e4stigen Regulierungen in der chinesischen Spielregion. Ansonsten k\u00f6nnte auch die anstehende \u00dcbernahme durch Microsoft eine Rolle in dieser Sache spielen. Es w\u00e4re zumindest m\u00f6glich, dass Microsoft ihre Produkte in der Region lieber selbst verwaltet und daher die Zusammenarbeit mit <span class=\"hiddenSpellError\">NetEase<\/span> f\u00fcr unn\u00f6tig einstuft. Ansonsten deutete Simon Zhu (Pr\u00e4sident von NetEase) an, dass die Zusammenarbeit nur beendet wurde, weil ein gewisser Trottel zu viel Schaden angerichtet hat. Wer mit dieser Aussage gemeint sein k\u00f6nnte, ist aktuell nicht bekannt.<\/p>\n<blockquote><p>One day, when what has happened behind the scene could be told, developers and gamers will have a whole new level understanding of how much damage a jerk can make. (<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6998870020785139712\/\">Via<\/a>)<\/p><\/blockquote>\n<p>Die Trennung der beiden Firmen sollte mit ziemlicher Sicherheit negative Auswirkungen haben. Auch wenn China nur <span class=\"hiddenGrammarError\">3%<\/span> der j\u00e4hrlichen Gewinne von Activision Blizzard darstellt, so liegt die Zahl f\u00fcr Blizzard Entertainment alleine aber deutlich h\u00f6her. Sinkende Einnahmen in <span class=\"hiddenSpellError\">WoW<\/span> und anderen Spielen k\u00f6nnten darauf hinauslaufen, dass diese Titel weniger Support erhalten und auch andere Regionen unter diesem Verlust leiden m\u00fcssen. Gleichzeitig k\u00f6nnen alle chinesischen Fans nicht mehr l\u00e4nger auf diese Spiele zugreifen und sich daran erfreuen. Es wirkt ein wenig so, als w\u00fcrde in dieser Situation niemand wirklich gewonnen oder profitieren.<\/p>\n<p>Interessanterweise ist diese Trennung nicht das erste Mal, dass sich Fans in China in solch einer problematischen Situation befinden. Im Jahr 2009 wechselte die Aufsicht von Blizzards Spielen in China von The9 zu NetEase. Damals steckten die Spieler f\u00fcr ein gutes Jahr in TBC fest und alle anderen Regionen durften WotLK ausprobieren. Da es dieses Mal auf eine Abschaltung der Dienste hinauszulaufen scheint, ist die aktuelle Situation nat\u00fcrlich deutlich unangenehmer. Allerdings vermittelt der erste Vorfall zumindest etwas Hoffnung f\u00fcr eine R\u00fcckkehr.<\/p>\n<h2>Ank\u00fcndigung von Activision Blizzard:<\/h2>\n<blockquote><p><span style=\"color: #00c0ff\">Blizzard Entertainment, Inc. announced today that it will be suspending most Blizzard game services in mainland China due to the expiration of the current licensing agreements with NetEase, Inc. on January 23, 2023. This includes World of Warcraft\u00ae, Hearthstone\u00ae, Warcraft\u00ae III: Reforged, Overwatch\u00ae, the StarCraft\u00ae series, Diablo III\u00ae, and Heroes of the Storm\u00ae. Diablo Immortal\u00ae co-development and publishing is covered under a separate agreement between the two companies.<\/span><\/p>\n<p><span style=\"color: #00c0ff\">Blizzard Entertainment has had licensing agreements with NetEase since 2008, covering the publication of these Blizzard titles in China. The two parties have not reached a deal to renew the agreements that is consistent with Blizzard\u2019s operating principles and commitments to players and employees, and the agreements are set to expire in January 2023.<\/span><\/p>\n<p><span style=\"color: #00c0ff\">We will suspend new sales in the coming days and Chinese players will be receiving details of how this will work soon. Upcoming releases for World of Warcraft: Dragonflight, Hearthstone: March of the Lich King, and season 2 of Overwatch 2 will proceed later this year.<\/span><\/p>\n<p><span style=\"color: #00c0ff\">\u201cWe\u2019re immensely grateful for the passion our Chinese community has shown throughout the nearly 20 years we\u2019ve been bringing our games to China through NetEase and other partners,\u201d said Mike Ybarra, president, Blizzard Entertainment. \u201cTheir enthusiasm and creativity inspire us, and we are looking for alternatives to bring our games back to players in the future.\u201d<\/span><\/p><\/blockquote>\n<h2>Ank\u00fcndigung von NetEase:<\/h2>\n<blockquote><p>Dear Blizzard gamers:<br \/>\nDue to the expiration of Activision Blizzard&#8217;s license agreement with NetEase on January 23, 2023, Blizzard will discontinue most of its game services in mainland China (including World of Warcraft, Hearthstone, Overwatch, Diablo III, StarCraft II, Heroes of the Storm) starting January 24 at 00:00, based on contractual restrictions, while Diablo: Immortals service will not be affected.<\/p>\n<p>NetEase and Blizzard first partnered in 2008. Over the past 14 years, we have introduced Blizzard&#8217;s high-quality games to China step by step, starting with World of Warcraft, and even synchronizing global release. Each time the introduction of the game, we are excited, because these games also carry our passion and youth.<\/p>\n<p>Within NetEase, there are also several thousand hard-core fans of Blizzard games. Therefore, we are more empathetic to the feelings of players at this moment. Before today, we had been doing our best and negotiating with Blizzard in good faith to seek continued cooperation in mainland China.<br \/>\nHowever, after long negotiations, we were still unable to reach agreement with Activision Blizzard on some key terms of cooperation. Unfortunately, Activision Blizzard has announced earlier today that they are ceasing its cooperation and we will have to accept this decision. After January 23, 2023, NetEase will lose its distributorship and will no longer be able to continue to manage and operate these games that have carried players&#8216; memories for 14 years.<\/p>\n<p>Next, NetEase Games will do its best to fulfill its responsibilities and serve players until the last moment. We promise that we will do our best to negotiate with Activision Blizzard to protect the interests of Chinese players to the greatest extent possible for the issues related to refunds, game data, virtual property, game rights, etc. that everyone is concerned about.<\/p>\n<p>At the same time, we will work with Activision Blizzard to achieve &#8222;business to business, game to game&#8220;, pay attention to the voice of players, value all that players have paid for the game, and properly protect everyone&#8217;s game assets and memories. We will continue to inform players of the progress of the work through official channels such as the &#8222;Blizzard Game Service Center&#8220;.<br \/>\nOnce again, we thank all players for their understanding and support. If possible, we hope that Blizzard&#8217;s departure is only temporary. After the shutdown, we will continue to hold on in our own way and not give up lightly. We believe that those who meet can meet again.<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Blizzard Entertainment has announced that it will be suspending services in China on January 23, 2023, due to their current licensing agreement expiring with NetEase. World of Warcraft: Dragonflight, Hearthstone: March of the Lich King, and season 2 of Overwatch 2 will still release in late 2022 but new sales will be suspended very shortly. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":96988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[12855,1112,233,8627],"class_list":["post-96987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-activision-blizzard","tag-blizzard","tag-china","tag-netease"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am 23. 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