{"id":97970,"date":"2023-01-18T11:47:10","date_gmt":"2023-01-18T10:47:10","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=97970"},"modified":"2023-01-18T17:24:45","modified_gmt":"2023-01-18T16:24:45","slug":"amazon-testet-ein-guenstigeres-abo-fuer-prime-video","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/01\/18\/amazon-testet-ein-guenstigeres-abo-fuer-prime-video\/","title":{"rendered":"Amazon testet ein g\u00fcnstigeres Abo f\u00fcr Prime Video"},"content":{"rendered":"<blockquote><p>Amazon is quietly piloting a new tier for its Prime membership in India, providing customers with access to popular benefits such as free two-day delivery and ad-supported Prime Video in standard definition at a lower price. (<a href=\"https:\/\/techcrunch.com\/2023\/01\/14\/amazon-prime-lite-membership-india\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29sZW0uZGUv&amp;guce_referrer_sig=AQAAAHPMhoC1TuL40GLfc71_GterMPeYUMPeoUad_0cBHz51j0Gfbv5gtQw-g3VvC16aSXS63dlWTSBo4vSr_cgSR3WxGkp1HFfTrms77nFrnOagrEzZsJRVZWF5aw5XJsk_TTrprfbSrfLzsl8TioKSeJHDC0WdpIFSITHK9u7RytHa\">via<\/a>)<\/p><\/blockquote>\n<p>Einem Bericht von <a href=\"https:\/\/techcrunch.com\/2023\/01\/14\/amazon-prime-lite-membership-india\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29sZW0uZGUv&amp;guce_referrer_sig=AQAAAHPMhoC1TuL40GLfc71_GterMPeYUMPeoUad_0cBHz51j0Gfbv5gtQw-g3VvC16aSXS63dlWTSBo4vSr_cgSR3WxGkp1HFfTrms77nFrnOagrEzZsJRVZWF5aw5XJsk_TTrprfbSrfLzsl8TioKSeJHDC0WdpIFSITHK9u7RytHa\">techcrunch.com<\/a> zufolge scheint Amazon aktuell einen Test f\u00fcr ein etwas billiger ausfallendes alternatives Abonnement f\u00fcr Prime Video durchzuf\u00fchren. Dieser Test findet seit einigen Tagen in Indien statt, wo ausgew\u00e4hlte Beta-Tester auf diese neue Option zugreifen d\u00fcrfen. Durch den Test m\u00f6chte Amazon wohl herausfinden, ob es sich lohnen w\u00fcrde ein Abo anzubieten, welches einen geringeren Preis mit eingeschr\u00e4nkten Funktionen verbindet. Aktuell zahlen Kunden in Deutschland pro Jahr insgesamt 89,90 Euro f\u00fcr das Gesamtpaket von Amazon Prime.<\/p>\n<p>Das neue billigere Abonnement tr\u00e4gt in dieser Testphase den Namen <span class=\"hiddenGrammarError\">&#8222;<\/span>Prime <span class=\"hiddenSpellError\">Lite<\/span><span class=\"hiddenGrammarError\">&#8222;<\/span>. Der Preis daf\u00fcr liegt in Indien aktuell bei 12 USD oder 999 indischen Rupien pro Jahr. Dieser Preis f\u00e4llt deutlich geringer aus als die bisherigen Kosten f\u00fcr Amazon Prime, die in Indien bisher bei 18 USD oder 1499 indischen Rupien pro Jahr lagen. Dabei muss man nat\u00fcrlich bedenken, dass diese Preise in keinem Verh\u00e4ltnis zu den Preisen in Nordamerika oder Europa stehen und deshalb auch schon jetzt sehr gering wirken.<\/p>\n<p>Was die Einschr\u00e4nkungen betrifft, so m\u00fcssen die Kunden von Prime <span class=\"hiddenSpellError\">Lite<\/span> mit einer Reihe von reduzierten Inhalten zurechtkommen. Erst einmal werden viele Bestellungen nur noch mit einer garantierten Lieferung innerhalb von zwei Tagen angeboten. Das ist ein Tag mehr als bei dem normalen Prime-Abo in der Region. Des Weiteren fehlen viele aktuell in Amazon Prime enthaltene Angebote. Kunden verzichten dann beispielsweise auf Amazon Prime <span class=\"hiddenSpellError\">Music<\/span> oder das angebotene Prime <span class=\"hiddenSpellError\">Reading<\/span> der Plattform.<\/p>\n<p>Zus\u00e4tzlich dazu gibt es zwar weiterhin Zugriff auf Prime Video, aber auch dort gibt es \u00c4nderungen. Alle Inhalte auf der Streaming-Plattform erhalten wohl deutlich mehr Werbung als es normalerweise der Fall w\u00e4re. W\u00e4hren die Werbung bei Prime Video normalerweise nur vor Sendungen kommt, \u00fcbersprungen werden kann und nur andere Produkte von Amazon erw\u00e4hnt, so wird die Werbung bei Prime <span class=\"hiddenSpellError\">Lite<\/span> auch im Verlauf von Sendungen gezeigt, sie l\u00e4sst sich nicht mehr \u00fcberspringen und es k\u00f6nnen auch Produkte von anderen Firmen in der Werbung auftauchen. Zus\u00e4tzlich dazu werden Produktionen dann nur in SD-Aufl\u00f6sung gezeigt.<\/p>\n<p>Aktuell ist noch nicht bekannt, ob diese <span class=\"hiddenSpellError\">Lite-Version<\/span> von Prime Video auch das Sortiment an vorhandenen Sendungen einschr\u00e4nkt. Normalerweise w\u00fcrde solch eine Beschr\u00e4nkung in der Beschreibung auftauchen, was aktuell in dieser Testphase aber noch nicht der Fall ist. Des Weiteren gibt es keine Informationen dar\u00fcber, ob Amazon solch ein Angebot bei einem erfolgreichen Test auch in anderen Teilen der Welt anbieten m\u00f6chte. Das Ganze k\u00f6nnte eine regionsspezifische Ausnahme oder nur den Anfang einer weltweiten Ver\u00f6ffentlichung darstellen. Beide Optionen w\u00e4ren ohne konkrete Aussagen von Amazon denkbar.<\/p>\n<p>Dieser Test f\u00fcr eine billigere Alternative zu Amazon Prime kommt nicht wirklich \u00fcberraschend. Der konkurrierende Streaming-Dienst Netflix hat erst vor Kurzem ein \u00fcber Werbung finanziertes alternatives Abo herausgebracht und auch andere Plattformen ziehen Optionen dieser Art in Betracht. Daher war es vermutlich nur eine Frage der Zeit, bis auch Amazon diesen Weg geht und nach neuen Abo-Modellen sucht, die noch mehr Kunden anlocken k\u00f6nnten.<\/p>\n<p>F\u00fcr mich pers\u00f6nlich w\u00e4re so ein billigeres Angebot noch wirklich interessant. Selbst wenn der Preis dadurch etwas sinkt, so w\u00e4ren mir die Verluste eindeutig zu hoch. Noch mehr Werbung auf Amazon Prime w\u00e4re l\u00e4stig und ich nutze \u00fcberraschend viele Vorteile, die mir das normale Angebot gew\u00e4hrt. Die schnelle Lieferung von bestellten Waren ist vermutlich der Effekt des Abos, der im Verlauf eines Jahres die gr\u00f6\u00dften Auswirkungen auf mich hat. Allerdings kann ich mir auch Situationen vorstellen, in denen Menschen sich f\u00fcr eine billigere Variante mit limitierten Funktionen interessieren k\u00f6nnten.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/i0.wp.com\/techcrunch.com\/wp-content\/uploads\/2023\/01\/amazon-prime-lite-benefits.jpg?resize=640%2C427&#038;ssl=1\" width=\"640\" height=\"427\" data-recalc-dims=\"1\" \/><\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2023\/01\/14\/amazon-prime-lite-membership-india\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29sZW0uZGUv&amp;guce_referrer_sig=AQAAAHPMhoC1TuL40GLfc71_GterMPeYUMPeoUad_0cBHz51j0Gfbv5gtQw-g3VvC16aSXS63dlWTSBo4vSr_cgSR3WxGkp1HFfTrms77nFrnOagrEzZsJRVZWF5aw5XJsk_TTrprfbSrfLzsl8TioKSeJHDC0WdpIFSITHK9u7RytHa\">(Via)<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Amazon is quietly piloting a new tier for its Prime membership in India, providing customers with access to popular benefits such as free two-day delivery and ad-supported Prime Video in standard definition at a lower price. (via) Einem Bericht von techcrunch.com zufolge scheint Amazon aktuell einen Test f\u00fcr ein etwas billiger ausfallendes alternatives Abonnement f\u00fcr [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":92758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[2150,967,11532,12809],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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