{"id":98294,"date":"2023-02-07T09:40:09","date_gmt":"2023-02-07T08:40:09","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=98294"},"modified":"2023-02-07T12:22:21","modified_gmt":"2023-02-07T11:22:21","slug":"activision-blizzard-der-finanzbericht-fuer-das-letzte-quartal-ist-verfuegbar","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/02\/07\/activision-blizzard-der-finanzbericht-fuer-das-letzte-quartal-ist-verfuegbar\/","title":{"rendered":"Activision Blizzard: Der Finanzbericht f\u00fcr das letzte Quartal ist verf\u00fcgbar"},"content":{"rendered":"<blockquote><p>Activision Blizzard has released <a href=\"https:\/\/investor.activision.com\/news-releases\/news-release-details\/activision-blizzard-announces-fourth-quarter-and-2022-financial\" target=\"_blank\" rel=\"noopener\">fourth quarter financial results<\/a> for the year of 2022, announcing record-breaking quarterly net bookings and the highest quarterly net bookings to date reported by Blizzard, driven by strong growth by Warcraft alongside the reinvigoration of the Overwatch and Diablo franchises. (<a href=\"https:\/\/www.wowhead.com\/news\/activision-blizzard-fourth-quarter-2022-financial-results-record-breaking-growth-331344\">via<\/a>)<\/p><\/blockquote>\n<p>In der Nacht von gestern auf heute hat Activision Blizzard ihren offiziellen <a href=\"https:\/\/investor.activision.com\/news-releases\/news-release-details\/activision-blizzard-announces-fourth-quarter-and-2022-financial\">Finanzbericht<\/a> f\u00fcr das letzte Quartal des Jahres 2022 ver\u00f6ffentlicht. Diese Berichte sollen Aktion\u00e4re, die Presse und die Fans \u00fcber den Zustand des Unternehmens informieren, positive Entwicklungen hervorheben und einen Ausblick auf die n\u00e4chsten Monate gew\u00e4hren. Wegen der noch immer nicht gekl\u00e4rten \u00dcbernahme durch Microsoft fehlte auch bei dieser Pr\u00e4sentation wieder der bisher \u00fcblich gewesene Conference Call mit den Verantwortlichen.<\/p>\n<p>Laut diesem <a href=\"https:\/\/investor.activision.com\/news-releases\/news-release-details\/activision-blizzard-announces-fourth-quarter-and-2022-financial\">Bericht<\/a> konnte Activision Blizzard im finalen Quartal 2023 rekordbrechende Gewinne erzielen. Diese hohen Einnahmen wurden durch zwei Faktoren erzeugt. Erst einmal war Call of Duty: Modern Warfare II ein voller Erfolg, der sich extrem gut verkaufte und f\u00fcr ordentliche Zahlen sorgte. Zus\u00e4tzlich dazu konnte Blizzard Entertainment in diesen drei Monaten ihre bisher h\u00f6chsten Gewinne als Teil von Activision Blizzard erzielen. Daf\u00fcr sorgten die gegen Ende des Jahres ver\u00f6ffentlichten neuen Titel und das starke Wachstum von mehreren IPs des Studios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1097076.png?resize=640%2C107&#038;ssl=1\" width=\"640\" height=\"107\" data-recalc-dims=\"1\" \/><\/p>\n<p>Die Nutzerzahlen von Activision Blizzard sind im Allgemeinen wohl deutlich angestiegen. Activision lag im dritten Quartal 2022 noch bei 97 Millionen <span class=\"hiddenSpellError\">MAUs<\/span> (<span class=\"hiddenSpellError\">monthly<\/span> <span class=\"hiddenSpellError\">active<\/span> <span class=\"hiddenSpellError\">users<\/span>) und das Unternehmen konnte diesen Wert im finalen Quartal des Jahres noch einmal auf satte 111 Millionen <span class=\"hiddenSpellError\">MAUs<\/span> steigern. Der Erfolg von Call of Duty: Modern Warfare II hat diesen Wert stark erh\u00f6ht und den Abw\u00e4rtstrend der letzten Quartale gestoppt. Bedauerlicherweise konnte King diesem Vorbild nicht folgen und das Studio sank von 240 Millionen <span class=\"hiddenSpellError\">MAUs<\/span> auf nur noch 233 <span class=\"hiddenSpellError\">MAUs<\/span>.<\/p>\n<p>Die monatlich aktiv gewesenen Nutzer von Blizzard Entertainment haben allerdings einen \u00fcberraschend hohen Zuwachs erlebt. Im dritten Quartal lagen die <span class=\"hiddenSpellError\">MAUs<\/span> bei 31 Millionen. Im vierten Quartal des Jahres sind die <span class=\"hiddenSpellError\">MAUs<\/span> aber auf eindrucksvolle 45 Millionen angestiegen. Die Gr\u00fcnde daf\u00fcr sind relativ offensichtlich. <span class=\"hiddenSpellError\">WoW<\/span> <span class=\"hiddenSpellError\">Dragonflight<\/span> und <span class=\"hiddenSpellError\">Overwatch<\/span> 2 wurden ver\u00f6ffentlicht und diese beiden Spiele konnten nat\u00fcrlich viele Nutzer am Ball halten. Nebenbei laufen <span class=\"hiddenSpellError\">Diablo<\/span> und <span class=\"hiddenSpellError\">Hearthstone<\/span> recht gut, was ebenfalls zu den Zahlen beigetragen hat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1097075.png?resize=640%2C105&#038;ssl=1\" width=\"640\" height=\"105\" data-recalc-dims=\"1\" \/><\/p>\n<p>Ansonsten war Dragonflight nat\u00fcrlich einer der Punkte, der in dem Finanzbericht angesprochen wurde. Diesem Dokument zufolge liegen die Verkaufszahlen dieser Erweiterung f\u00fcr WoW aktuell noch immer hinter den Werten von Shadowlands. Auch wenn dieser Umstand \u00e4rgerlich ist, so zeichnet sich Dragonflight aber wohl durch viel positives Feedback aus der Community aus. Zus\u00e4tzlich dazu sind in dieser Erweiterung deutlich mehr Abonnenten dem Spiel treu geblieben, als es bei Shadowlands der Fall gewesen ist. Dieser Umstand wird wohl dadurch beg\u00fcnstigt, dass die Entwickler in Dragonflight mehr Content versprochen haben und es schon jetzt eine Roadmap f\u00fcr das Jahr 2023 gibt. Im Gro\u00dfen und Ganzen ist Dragonflight also eine durchaus beliebte Erweiterung, die sich aber nicht extrem gut verkauft hat.<\/p>\n<p>Der Launch von Overwatch 2 war f\u00fcr Blizzard Entertainment wohl ein voller Erfolg. Das F2P-Modell des Spiels sorgte wohl daf\u00fcr, dass die Overwatch-IP im vergangenen Quartal ihre bisher h\u00f6chsten Spielerzahlen und gespielten Stundenwerte erreichen konnte. Des Weiteren ist das Interesse der Fans auf einem Rekordhoch. Diablo Immortal hat zu dem Erfolg von Blizzard beigetragen. Die Spielerzahlen und das Interesse der Fans waren in dem letzten Quartal auf jeden Fall stabil. Aktuell blickt die Community aber auf das im Juni erscheinende Diablo 4.<\/p>\n<p>Was die Aussichten f\u00fcr die Zukunft betrifft, so hat Activision Blizzard ihren Vertrag mit NetEase beendet, weshalb die Spiele von Blizzard derzeit nicht mehr in China laufen. Trotz dieses R\u00fcckschlags erwartet die Firma ein starkes Jahr 2023, welches mehr Gewinne als das vergangene Jahr abwerfen sollte. Die Grundlage daf\u00fcr d\u00fcrften die derzeit laufenden Spiele und das kommende Diablo 4 bilden. Nebenbei sucht Blizzard nach einem neuen Partner f\u00fcr den chinesischen Markt.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Activision Blizzard has released fourth quarter financial results for the year of 2022, announcing record-breaking quarterly net bookings and the highest quarterly net bookings to date reported by Blizzard, driven by strong growth by Warcraft alongside the reinvigoration of the Overwatch and Diablo franchises. (via) In der Nacht von gestern auf heute hat Activision Blizzard [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[1148,1112,12070,4274,287],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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