{"id":99008,"date":"2023-03-20T09:17:07","date_gmt":"2023-03-20T08:17:07","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=99008"},"modified":"2023-03-20T15:46:31","modified_gmt":"2023-03-20T14:46:31","slug":"die-ard-will-hunderte-millionen-in-streamingtechnik-investieren","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/03\/20\/die-ard-will-hunderte-millionen-in-streamingtechnik-investieren\/","title":{"rendered":"Die ARD will hunderte Millionen in Streamingtechnik investieren"},"content":{"rendered":"<blockquote><p>Der ARD-Vorsitzende Kai Gniffke will viel Geld f\u00fcr Technologie f\u00fcr die Zukunft des \u00f6ffentlich-rechtlichen Rundfunks ausgeben, um gegen Netflix und Amazon bestehen zu k\u00f6nnen. (<a href=\"https:\/\/www.golem.de\/news\/gegen-netflix-und-amazon-ard-will-hunderte-millionen-fuer-streamingtechnik-ausgeben-2303-172749.html\">via<\/a>)<\/p><\/blockquote>\n<p>Die \u00d6ffentlich-Rechtlichen-Sender sind daf\u00fcr bekannt, dass sie nicht wirklich mit der Zeit gehen und moderne Technologien nur langsam adaptieren. Aus diesem Grund hinken diese Sender auch immer weiter hinter modernen Streaming-Diensten zur\u00fcck und das klassische TV wird immer unbeliebter. Dieser Umstand k\u00f6nnte sich in der Zukunft aber zumindest f\u00fcr die ARD \u00e4ndern, wenn es nach dem neuen ARD-Vorsitzenden Kai <span class=\"hiddenSpellError\">Gniffke<\/span> geht.<\/p>\n<p><span class=\"hiddenSpellError\">Gniffke<\/span> sprach vor einigen Tagen in der Evangelischen Akademie Tutzing am Starnberger See \u00fcber seine Pl\u00e4ne f\u00fcr die ARD und das deutsche Fernsehen im Allgemeinen. Dabei hat der ARD-Vorsitzende \u00fcberraschend gro\u00dfe Absicht angek\u00fcndigt. Er m\u00f6chte wohl gerne das deutsche Fernsehen stark modernisieren, es revolutionieren und es auf die Zusammenarbeit zwischen allen vorhandenen Anbietern ausrichten.<\/p>\n<p>Laut Kai <span class=\"hiddenSpellError\">Gniffke<\/span> soll die ARD sich in der Zukunft zu einem Medienverbund entwickeln, der journalistische Qualit\u00e4tsinhalte mit erstklassiger Technologie verbindet. Der Sender soll sich bis zum Ende des Jahrzehnts zum relevantesten Streaming-Anbieter in ganz Deutschland entwickeln. Um diese Pl\u00e4ne zu realisieren, m\u00f6chte er in den n\u00e4chsten Jahren mehrere hundert Millionen Euro in die Entwicklung von Technologie im <span class=\"hiddenSpellError\">Streamingbereich<\/span> investieren.<\/p>\n<p>Der erste Schritt ist das wohl der Aufbau einer gemeinsamen Streaming-Plattform mit dem ZDF. Die ersten Schritte f\u00fcr diese Absicht laufen bereits und dadurch sollte die Grundlage f\u00fcr eine engere Zusammenarbeit gelegt werden. Danach strebt der ARD-Vorsitzende einen gewaltigen digitalen Marktplatz f\u00fcr alle deutschen Medien an. Daf\u00fcr muss man eine Medieninfrastruktur schaffen, die dazu in der Lage ist, die Vorherrschaft der sozialen Netzwerke und der gro\u00dfen Plattformen aufzubrechen.<\/p>\n<p>Solche Absichten werden nat\u00fcrlich enorm viel Geld und Zeit kosten. <span class=\"hiddenSpellError\">Gniffke<\/span> ist nicht weltfremd oder vertr\u00e4umt, weshalb er auch nicht davon ausgeht, dass er die daf\u00fcr notwendigen Ressourcen selbst auf die Beine stellen kann. Um das Ziel zu erreichen, ist die Zusammenarbeit aller deutschen Medien notwendig. Wenn man die Kr\u00e4fte b\u00fcndelt, dann kann man ein ganz gro\u00dfes Ziel erreichen und die deutschen Medien in die Zukunft bringen.<\/p>\n<p>Meiner Meinung nach klingen die Absichten von <span class=\"hiddenSpellError\">Gniffke<\/span> auf jeden Fall sinnvoll. Eine Modernisierung der \u00d6ffentlich-Rechtlichen kann nur ein Vorteil sein, wenn man sich ansieht, wie beliebt Streaming im Vergleich zum TV geworden ist. Die deutschen Medien im Internet zu b\u00fcndeln macht das Interagieren damit einfacher und es erh\u00f6ht ihre Sichtbarkeit. Aktuell bin ich nicht so der Fan von deutschen Programmen, aber diese Einstellung k\u00f6nnte sich durchaus \u00e4ndern, wenn dieses Projekt erfolgreich ist.<\/p>\n<blockquote><p><em>&#8222;In meiner Vision wird die ARD ein Medienverbund, der journalistische Qualit\u00e4tsinhalte mit erstklassiger Technologie verbindet. Die ARD will in den kommenden Jahren mehrere hundert Millionen Euro in die Entwicklung von Technologie investieren. Ein Marktplatz f\u00fcr alle deutschen Medien. Dabei geht es darum, eine Medieninfrastruktur zu schaffen, die die Chance hat, die Macht der Social Networks und der gro\u00dfen Plattformbetreiber zu brechen.&#8220;<\/em> ARD-Vorsitzende Kai Gniffke<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Der ARD-Vorsitzende Kai Gniffke will viel Geld f\u00fcr Technologie f\u00fcr die Zukunft des \u00f6ffentlich-rechtlichen Rundfunks ausgeben, um gegen Netflix und Amazon bestehen zu k\u00f6nnen. (via) Die \u00d6ffentlich-Rechtlichen-Sender sind daf\u00fcr bekannt, dass sie nicht wirklich mit der Zeit gehen und moderne Technologien nur langsam adaptieren. Aus diesem Grund hinken diese Sender auch immer weiter hinter modernen [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":99009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8],"tags":[2537,9869,11042,235],"class_list":["post-99008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinotv","tag-ard","tag-mediathek","tag-oeffentlich-rechtliche","tag-streaming"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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